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As part of its sustainability strategy “Avoid. Reduce. Improve. ”PENNY is making a decisive contribution to reducing plastic with a trend-setting innovation: From Tuesday (April 23), reusable fresh nets for packing loose fruit and vegetables will be sold in all around 2,200 PENNY stores. This makes PENNY the first discounter in Germany to include reusable freshness nets nationwide in its range.
From this point on, PENNY will be offering reusable polyester nets in the PENNY regions north and east. In the PENNY regions West, Southwest and South, customers can purchase reusable bags made from organic cotton. The 2-pack of reusable polyester nets costs 0.49 euros, the cotton version 0.99 euros. The variant preferred by customers will be permanently included in the range. The use of reusable freshening nets is recommended by the Naturschutzbund Deutschland (NABU).
“In the interests of sustainability, we are now also offering our customers an alternative to the classic knot bags when packing fruit and vegetables. The high-quality nets can be used several times without any problems and also have an attractive price. We are giving further incentives to buy the nets at the start with additional payback points or a discount on the next purchase of loose fruit and vegetables. The fresh nets will initially be introduced for 20 weeks. During this period, we will determine which variant of the two reusable solutions customers prefer. PENNY will then be introducing the more popular of the two variants permanently in all markets, ”says Stefan Magel, COO PENNY and Divisional Director Retail Germany of the REWE Group.
According to the Society for Packaging Market Research, more than three billion plastic knot bags are issued every year. In order to counteract the increasing plastic production, PENNY has already implemented various measures to reduce plastic. Last year, the PENNY knot bags in the fruit and vegetable sector were downsized by 20 percent. This should ensure a plastic reduction of around 5.7 million square meters per year, which corresponds to an area of around 800 soccer fields. By abolishing plastic bags at the end of 2016, PENNY set a clear signal against increasing plastic consumption. Another measure was the introduction of packaging trays made from grass fiber and recycled material.
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