How much does WordPress hosting cost

WordPress Website Costs - The Real Truth Behind Building A Website

WordPress may have started out as a simple blogging platform. But it has become a full-fledged CMS in the last few years. Companies like The White House, jQuery, Dyn, NGINX, The New York Times all call WordPress their online house.

However, they are only the best of the best. According to BuiltWith, another 19,922,280 live websites (and more, including WordPress. There's a reason so many websites use it. Rather than billing for their enterprise-level CMS, founding company Automattic behind it) chose to use it for keeping it open.

So technically it's “free”. However, nothing is really free. There is always some kind of cost. How much does it really cost then? How deep into your pocket would you have to dig to run a medium-sized website or one that rivals Mashable or TechCrunch's websites? Let's find out.

Why WordPress isn't really free claims to be completely free. But ... well, it's not. At least, it isn't if you want your WordPress website to be a fully functional online entity. In this case, you'll need a few extra things. The extras you need to get up and running are where the extra cost comes in.

And these additional costs can be divided into the following categories:

I'll walk you through each category and explain their real costs. Many other online businesses use WordPress, but that doesn't mean it's the right solution for your business too. To help you determine if it is or not, let's take a look at each category.

Web hosting ($ 30- $ 900)

Deciding which web host to invest in is one of the most important decisions you will make when building your WordPress site. Web hosting with Kinsta can range from $ 30 per month to $ 900 per month.

That's a huge choice. But the good news is, you can pick a plan that best fits your ideal bandwidth and budget.

Of course, you can also host your website directly on WordPress. hosting

Unfortunately, hosting is pretty much anything you can do with what WordPress has to offer. While the price points are lower, WordPress doesn't monitor your website for you, nor does it help you resolve discrepancies between third-party plugins.

Kinsta, on the other hand, stands by your side. You have to choose a plan that you can afford, but you also have to choose a plan that will give your business the best chance of success. For many of you, that price point will be somewhere in the middle. With website hosting, you get what you pay for.

Think: the cheaper the hosting you choose, the worse it will be. Cheap hosting tends to cut corners and overload servers for profit. This can seriously affect the performance of your website.

Higher hosting costs, on the other hand, tend to be more flexible and include advanced features like resource isolation, which means you won't be sharing resources with other websites. This will ensure that your website stays online during traffic floods. Whatever you choose, choose an option that has the right price, flexible features, and the much-needed support.


Depending on who you work with or what your specific needs are, you may also need to spend money on an SSL certificate. Kinsta, for example, has free SSL certificates, but not every host offers them. (Make sure to check out our in-depth guide on adding an SSL certificate to WooCommerce.)

Even if you need an Extended Validation SSL Certificate, it will cost you a bit. These can cost anywhere from $ 50 to $ 200 a year.

Domain name ($ 10 to $ 30)

When you register a domain name, you buy a site URL or address that users can use to view the content of your web pages.

Domain name (Image source: Moz)

You can buy domain names from many different providers, but GoDaddy and Namecheap are two affordable options. A domain name will likely cost you between $ 10 and $ 30 each year.

Whatever you do don't use WordPress' free domain name optionthat looks like "" If you want people to take your business seriously then you have to switch to self-hosted WordPress and choose your own domain name. We covered this topic in detail in our other post, How To Choose A Domain Name - 8 Tips To Stand Out From The World.

You should also be aware of domain privacy protection or WhoisGuard protection. When you buy a domain, your personal information is usually published in the Whois directory. This can mean bad news for you because anyone can get their hands on this information unless you protect it. Anyone from an email spammer to a hacker can see exactly how to contact you.

However, you can purchase this add-on to keep your personal contact information private once you've registered a domain. This add-on can cost you anywhere from $ 10 to $ 15 a year, but it's a service that pays off. Or you can pay a little extra for your domain with a registrar like Google Domains and Whois protection is included for free.

Design and Themes ($ 0 - $ 50,000)

WordPress has many themes that are available to all users. Some are free, but others start at $ 200. Free WordPress themes are great for beginners, but they often don't have the features necessary for more experienced business professionals.

WordPress has an extensive library of themes that you can search through to find what you're looking for. You can make changes to this design later using plugins, so the key is to find a design that fits the overall feel you want to give your website. Do you want your website to be simple? Professional? Fast navigation? Fun? Fascinating? You can find a theme that will make your site feel appealing. Here's how to install a WordPress theme.

WordPress theme repository

You can also filter the search results based on the layout, features and theme of your vision. You don't have to use any of the ready-made templates from WordPress. You can find pre-made website templates from another site like Template Monster for prices that range from $ 75 to $ 200.


They can also be found on Envato-Market for prices ranging from $ 13 to $ 1,200.

Envato Market

Or on Mojo Marketplace for prices between $ 59 and $ 79.

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Some other reputable theme shops that you might also want to check out are Elegant Themes, ProteusThemes, ThemeIsle, MyThemeShop, Accesspressthemes, Premiumcoding, and Tesla Themes. Again, here is a good article about misunderstandings when it comes to WordPress themes.

When choosing a theme, also make sure you choose a phone-friendly theme. Online retail sales from mobile devices are increasing. In 2016, the mobile commerce industry was worth a whopping $ 539 billion. And that number is expected to double by 2021.

Retail sales with mobile devices (Image source: YourStory)

But remember: when you buy themes from third-party SaaS companies, you risk using a template that doesn't automatically integrate with native plugins that you want on your website. Ready-made templates are also difficult to customize unless you know how to read and write HTML and CSS. If not, what you see is what you get.

However, some of you won't be happy with any of the themes you find. In this case, you should hire a web developer to create your own design. Depending on who you're hiring, you can expect a price tag anywhere between $ 700 and $ 10,000. And if your business is well established and has extensive needs, you could spend as much as $ 50,000.

If you do decide to have someone come up with a custom design for your WordPress site, then you should probably have some in-house developers who can help you make future changes. Otherwise you are severely limited by your lack of programming skills. Consider taking a look at Codeable to find a developer that fits your needs.


Or check out these other recommended sites to hire WordPress developers.

Plugins / Extensions ($ 426 - $ 1,587)

WordPress plugins are small bits of code that you can add to your website. Some plugins (also called extensions) are free, but premium options run anywhere between $ 47 and $ 200. And the fees can be one-time or recurring. You can comb through all 53,123 of them on

WordPress plugins

Here is a list of plugins that you should particularly consider implementing on your website. Take a close look at what they do and how much they cost.

  • Yoast SEO($ 0 to $ 89) - Yoast enables you to optimize every single page on your website for search engines. This means that you have the best chance of getting ranked on your target SERP and generating passive traffic. Read our advanced Yoast SEO tutorial here.
  • Gravity Forms($59) - With gravity forms you can create opt-in forms for providers like MailChimp, Slack, Stripe, PayPal, Twilio and many others.
  • Advanced Custom Fields($ 0 to $ 100) - This plugin allows you to include additional customizations in different page fields. Recommended Reading: Advanced Custom Fields Tutorial: Your Ultimate Tour Guide
  • MailChimp - ($ 0 to $ 35 per month or higher) Email marketing software that integrates quickly and easily with your WordPress website, including other third-party plugins. Kinsta actually uses MailChimp. You can also use these other email marketing software solutions
  • HubSpot WordPress plugin($0) - With HubSpot you can create responsive newsletters that you can send to your contact database. All emails are automatically logged into your CRM and contain reports of openings and clicks. It's free for up to 2000 emails / month.
  • Bloom($ 89 per year or $ 249 one time) - Bloom allows you to use sidebar forms, floating bars, exit intent overlays and other features that will increase the conversion rate of your website. Kinsta uses Bloom on this blog.
  • Sucuri($ 199.99 to $ 499.99 per year) - Sucuri offers much needed firewall protection for your WordPress website.
  • UpdraftPlus($ 0 to $ 145 per year) - This plugin ensures that you do not lose any critical information due to a data disaster.
  • ShareThis(free) - ShareThis allows you to add share buttons to your WordPress pages so that visitors can easily share your content on social media.
  • CSS Hero($ 19 to $ 79 per year) - Do you want to make changes to your WordPress website without fiddling with CSS? This plugin enables you to do this.

With all of these plugins, your website will be ready to compete with even the most seasoned WordPress experts. But you only want to install the plugins that are necessary for your company. In general, fewer plugins mean a faster website.

So put an end to the mess and only integrate the necessary extensions. You can also consider having an in-house developer clean up the plugin code to better match your website theme. Either way you do it, make sure you get what you need and save the rest.

Ecommerce Features ($ 450- $ 1000)

Creating an online store may sound like a daunting task, but it doesn't have to be. WordPress doesn't have built-in ecommerce features by default, but there are plenty of solutions out there to get you going.


  • WooCommerce(free) - This is an all-in-one plugin for e-commerce solutions for your WordPress website.
  • Easy digital downloads(free) - A great solution for ecommerce stores selling digital downloads and services.
  • Shopp(free) - With this plugin you can make sales, add new products, update stocks, send orders and much more.
  • Inventory source($ 50 to $ 175 per month) - If you want to ship with your ecommerce store, Inventory Source - which is directly integrated with WooCommerce - will help organize all of your shipping information.

While many of them are free, you will most likely need some premium plugins to make sure they work and work the way you need them to. For example, if you're a developer selling a plugin with Easy Digital Downloads and using a recurring subscription model, here are some plugins you will likely need:

As you can see, it's not always cheap, all the e-commerce features you want or need, in WordPress to obtain. And that can vary a lot depending on your ecommerce needs.

Your time

Another big factor to consider is your time. How much is your time worth to you This is something that isn't always discussed when launching a website, but it can be one of the most important. Armin, Sallie and John, all WordPress developers and designers, have mentioned this in the comments below so it is worth highlighting.

Time - this is the most important and the most neglected factor. Your own time! People always assume that if you do it yourself it's basically free, but it's not. Especially since when you create a website yourself, you spend some time on it. If you're a freelancer, you already know how to calculate how much your time is worth. Doing it effectively yourself costs you as much as doing it yourself. - Armin

The store setup and configuration is time consuming and is best done by someone with experience, unless your own time is really worthless and you don’t sacrifice income teaching yourself and spending weeks setting up your store. - Sallie

A good rule of thumb is to decide whether you have more time or money (most companies have more money than time). In this case, it is better to hire a specialist to build your website. - John

And don't forget the subsequent maintenance.

What do you pay on the bottom line?

In the end you will anything between $ 566 and $ 52,817 output. The price depends on what you want your website to be able to do, how fast you want it to run, how secure you want it to be, and how much traffic you want it to handle. In other words, the amount of money you spend directly reflects how well your website is performing.

Of course, WordPress is able to manage your traffic, leads, opt-ins, conversions and customers. But only if you use the right design and add the right plugins.


Some of the most powerful websites in the world use WordPress. And if they can use it, you can use it too. But don't be fooled, it's definitely not free.

First of all, you need a place to host your website. And the more you pay, the better the hosting is. You'll also need a domain name to manage your online property and a theme that matches the intent of your website. Then you need to add the correct plugins. And if you run an ecommerce store, you need to pay extra attention (and money) to using the right ecommerce solution and adding the right extensions.

After the work is done, all of these factors will have forced you to dig deeper or deeper into your pocketscscs. But this will also make your success possible. In other words, it is money well spent. 😎

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