What is it like to work with Tim Cook

If Tim Cook leaves, who will be the next CEO?

Simon Lohmann

Tim Cook is about to celebrate his tenth anniversary as Apple CEO. How long will he still be active as CEO and who will be his successor?

EnlargeWho will be Tim Cook's successor?
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As Bloomberg reports, Apple CEO Tim Cook and his top deputies are currently focusing more and more on finding a new generation of executives. In the future, they will head some of the most important Apple departments such as hardware development, services and marketing.

Bloomberg explains that Cook's leadership group is largely made up of senior vice presidents who have worked successfully at Apple for more than 20 years. However, since most of them are at an age close to retirement, the future of Apple's management team should now be clarified. Bloomberg is referring to an Apple internal source, which, however, wants to remain anonymous. Apple did not comment on this.

Who will be the next Apple CEO?

Tim Cook is 59 years old and has not yet publicly indicated that he will be leaving the post as Apple CEO. However, if Cook should change his mind spontaneously, Apple's Chief Operation Officer Jeff Williams would be available as his successor. Williams has led the company's worldwide operations under Cook since 2015.

Bloomberg has no doubt that Williams "is as pragmatic as Cook in many ways". Just like Cook, he is more of a business-oriented manager and less of a product visionary like Jobs or the former head of design Jony Ive: "Given the ten-year success of the company under Cook, it is unlikely that the board would want to deviate from this proven formula.

Found a successor for other Apple bosses?

It will be a while before Craig Federighi (51) is replaced in his role as Senior Vice President for Software Development at Apple. However, if he unexpectedly resigns soon, there are two candidates on the successor list: As Bloomberg believes to know from Apple internal circles, either should Sebastien Marineau-Mes , Vice President of Intelligent Systems Experience, or Jon Andrews , who was named Vice President responsible for CoreOS last year, will follow in Federighi's footsteps.

For Eddy Cue, who has been with Apple for more than 30 years, a successor should already be found. "Cue started out at the company leading customer service teams and is now responsible for Apple Music, Apple TV +, iCloud, Apple Maps, and many of the applications that run on the company's devices." As for the possible successor to Cue, Bloomberg names 48-year-old Peter Stern.

"Stern, who joined Apple in 2016 from Time Warner Cable, oversees the business side of Apple's video activities and leads work on Apple News, Apple Books, iCloud, and the company's advertising platforms. He also helped develop for the past year Apple's updated TV app and leads work on Apple's strategy for services bundles, "said Bloomberg.