How exactly does growth hacking work?
4 Examples of Growth Hacking Techniques Your Business Can Try Right Now
Back in 2009, a small company called Airbnb started a journey to make a name for itself. With10,000 users and 2,500 entriesThe bed and breakfast platform did pretty well. Even so, it could have taken a long time to really hit the market, especially back then. However, their biggest problem was a lack of brand awareness and a broad user base.
They found that the place people usually went to when they wanted to rent a B&B was on Craigslist. In other words, Craigslist was Airbnb's target market. To open up this market, Airbnb offered its users the opportunity to publish their listings on both Airbnb and Craigslist.
To make it shortAirbnb was able to lure Craigslist users to their platform by leveraging superior services such as better property descriptions and nicer photos, among other things. In less than two years, in early 2011, Airbnb will have its 1 millionth booking and a year later it surpassed his 5. million.
In retrospect, it was a pretty simple and straightforward strategy. However, what made it great was the fact that someone came up with the idea and put it into practice. That's itGrowth hackingis - a process of rapid experimentation aimed at optimizing the way a company works.
Below are four more examples of growth hacking techniques that you can use to grow your business.
Growth hacking is about finding the most efficient way to run a business. With that in mind, automation is a perfect example of growth hacking. By Automation of existing technologiesWhether accounting, inventory management, e-mail campaigns, social networks or your CRM - you can save a lot of time and money and use these resources elsewhere.
Look through the customer's eyes
Alex Schulz, VP of Growth for Facebook, once said: to improve health equity"Retention is the most important thing for growth."This means that you put your customer service at the heart of your business. You need to make sure that you are doing everything in your power to keep your customers happy and engaged.
Content marketing is the bedrock of every other form of digital marketing out there. And while content writing doesn't seem like a growth hack, it is. Growth hacking does not mean not doing any work, but rather working as efficiently as possible. With that in mind, you should always create quality content by making it available to your audience useful information that can help them in their personal and professional life.
You don't have to reinvent the wheel every time you adopt a new strategy. By reusing content, systems and even entire campaigns, you can save a lot of costs and increase profits at the same time.
Don't let quality content gather dust in your blog area. Try it a few times and republish. Existing sales letters and brochures can also be converted into online articles. Break up white papers into bite-sized pieces and use them in your social media campaign. In short, adopt a recycle mentality and try to reuse as much as possible.
Unfortunately or not, growth hacking isn't inherently a one-size-fits-all strategy. Experimentation and thinking outside the box do not work well together when it comes to conformity. In other words, growth hacking is more of a state of mind than anything, which means you shouldn't if you're going to take Airbnb's example. However, what you should do is experiment and come up with your own simple but innovative idea.
Regardless of which technique you end up using, you always need to consider the possibility of unsustainable burnout. If you would like to learn more about growth hacking and different strategies, please contactvisit our website orto contact us directly.
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