What is blog writing

10 tips on how to write perfect articles for blog and website

You have made every effort to create your website or you write articles for your blog on a regular basis. Even so, you won't get the results you hoped for. This could be because nobody reads your texts. If you write the way you learned to write at school, college, and at work, you are likely to lose your readers.

Reading on the screen follows its own rules

You only have a few seconds to convince readers to read your online texts. Because readers first scan the texts crosswise on the screen in order to quickly get an impression of the content.

10 tips for perfect online texts

In order for your texts to do justice to the behavior of an online reader, you must consider the following points:

1) Headlines generate interest

Say what it is about in your headlines. This is more helpful to the reader than elaborate word creations. Use terms that your customers use to search for your offer. This increases the chance that your blog articles will be found in search engines.

2) Clear structure

Break your text into short paragraphs of three to five lines. Introduce each paragraph with a subheading. This will help your readers to get stuck in the important places while skimming them.

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Share it! Writing is easy. Just leave out the wrong words. Mark Twain (also applies to online texts)

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3) write "orally"

When you write the way you speak, your texts will be much easier to read. Write simple main clauses. If your sentence has more than two commas and spans three lines, it's too long. Always remember that the simpler your phrasing, the faster it will be picked up by the reader.

4) Write in German

A typical holdover (relic) from university times is to sound as complicated and grandiose as possible. However, technical jargon is really only appropriate if you are writing for a specialist audience. When quickly skimming over (scanning) a text, we can absorb German words much better than, for example, Latin terms or the increasingly widespread Anglicisms. So, as in my example here, say “leftover” instead of “relic” and “skim over” instead of “scan”.

5) Short and to the point

Use short paragraphs, short sentences, and short words. The simplest words are always the best. Avoid words with more than 5 syllables. Write in short main clauses. Put the most important information at the beginning of the paragraph and the beginning of the sentence. If all numbers up to 12 were to be spelled out in "classic" writing, you can do this in online texts as you like.

6) Verbs instead of nouns

Avoid too many nouns - especially words that end in-ending, -ion, and -ismus. There is also a verb for each of these words. Think of it like the advertisers who say, "Verbs advertise."

7) Be personal

Use the direct approach and avoid the impersonal "man". Avoid passive constructions, such as "With me you get advice on all insurance benefits from a single source." Instead, say: "I will advise you on all questions relating to your insurance."

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8) Draw pictures from words

Is your hotel in the middle of green meadows that are dotted with thousands of colorful wildflowers in summer? Then say that. The livelier and more colorful your text becomes, the better your information will stick because you arouse feelings and fond memories in the reader.

9) Use search terms

You should find out which words (keywords) your potential readers are searching with in order to find offers that suit you. Use these keywords in the headline, in sub-headings and now and then in the body of the text. Because this is the only way search engines can display your text when these terms are searched for.


10) left

Reference other blog articles on the topic in your blog articles. It can be your own or someone else's. Link pages on your website that are related to each other. This will make it easier for your readers to decide where to click next.

What is particularly difficult for you when writing, or do you have another tip? Tell me in the comment below!