When is Black Friday day 2019

Facts about the bargain battleWhat is "Black Friday"?

A new cell phone, designer clothes, kitchen utensils - whether for yourself or as a preparation for Christmas: The "Black Friday“(German: Black Friday) is THE highlight for bargain hunters.

In 2006 Apple was the first company to establish the American public holiday in Germany in order to boost its own sales with discounts.

▶ ︎ Today, 89 percent of Germans are already familiar with the bargain day. Two out of three respondents also want to use it for shopping. This is shown by a representative survey by Statista on behalf of the bargain site "mydealz".

1. When does "Black Friday" take place?

"Black Friday" is an imported holiday, originally from the USA. It always takes place there on the Friday after Thanksgiving.

Thanksgiving, the celebrated harvest festival, traditionally always takes place on the fourth Thursday in November.

► So this year it's November 29th!

In 2003, the online retailer Amazon proclaimed the following Monday as “Cyber ​​Monday” for discounts in online retail. There is now a whole week of action around the two bargain days.

2. Why is the bargain day called "Black Friday"?

The origin is not entirely clear, but there are different theories. Many think of the stock market crash of 1929 because the day in Germany is also known as "Black Friday". In the USA the storm on the banks by worried investors fell on Thursday due to the time difference and is therefore called "Black Thursday". Of course, the name could refer to the fact that bargain shopping is as chaos as it was back then.

► More likely, however, is the theory that traders simply perceived the large crowds in front of their shops as a black crowd. This is what a police report from Philadelphia described in 1966.

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3. What does this mean for retailers?

The German Retail Association (HDE) posted sales of around 2.5 billion euros on these two days last year. According to the association, this corresponds to an increase of 15 percent compared to the previous year. According to an HDE survey, around 31 percent of German online shoppers used "Black Friday" and 21 percent "Cyber ​​Monday" for purchases in 2018.

A lot of retailers benefit from it, mostly technology products are drastically reduced in price. Above all, of course, the online mail order company Amazon, but also Media Markt, Saturn and Co. have a lot of offers that invite you to shop. For consumers, however, the large number of bargains also means excessive demands. The BILD bargain ticker is available to help bring a little order!

4. Can the day be called that in Germany?

In fact, a Hong Kong company has secured the naming rights to "Black Friday". The German Patent and Trademark Office (DPMA) actually decided to delete the trademark in March 2018. The formulation is considered common property and should therefore not have been included in the first place. However, the trademark owner appealed to the Federal Patent Court.

Theoretically, companies in Germany without a license from the trademark owner must expect a warning. With the extended “Cyber ​​Monday” campaigns, many companies are using the term “Black Week”.

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5. Bargain battle at midnight

Some retailers open at midnight, luring those willing to buy into the shops with great offers. It is quite common for customers in the USA to spend the night outside in front of the entrances to the shops so that they can be the first to storm into the shops and pick up the best bargains there.

We haven't got that far in Germany, but we don't even have to be. There are enough bargains on the internet.

6. Are customers really saving?

It all depends: With some products there is a significantly higher savings potential than with others.

There have been particularly good prices for game consoles, Android phones and Playmobil in recent years. On the other hand, customers could hardly save on Apple products, tablets and Lego bricks.

Consumer advocates criticize the fact that the discounts are artificially inflated, i.e. not based on the actual market price, but on higher prices. A comparison with other providers shows that a price reduction of ten to 25 percent is often more realistic than the advertised 50 percent or more.

► Follow the Bargain ticker at BILD!

You still need to know that!

Black Friday is not the only day of shopping in 2019. Already on 11.11. the saving starts, because Singles Day is getting bigger every year in Germany. The trend comes from China, but is spreading more and more to Europe and the USA. Then Cyber ​​Week begins in the week before Cyber ​​Monday. On November 28th and 29th, 2019 it will be Black Friday. So November is all about saving!