What does bb mean in SMS
SMS dictionary of abbreviations and smileys
OMG! Did you know that all the smileys and more or less informative abbreviations are not only part of youth culture, but have long influenced business communication via SMS in many ways. More about this here in the blog 4u 😉
Are everyone just lazy to write or is there more to it?
With the first short messages came the first abbreviations. Since the typical SMS is limited to 160 characters standard coding, one helped oneself with clear short versions of frequently used expressions. Numerous manners were adopted from English in particular, such as the short thx, cu, bb or lol.
A little later, smileys were implemented via keyboard input in order to convey an emotional tone to what was being written. That can be an annoyed -.- or an amused accent ^^.
In fact, it's not just the saver behind all of this, but a dynamic youth culture that has stylized its language and expression in online games, on Internet platforms, in live chats, via messenger and, of course, via SMS. It has to be short and sweet, without much talk. YOLO is the new uncomplicated.
The fact that the generation not only writes this way, but actually speaks this way, has led to misunderstandings across various levels. Companies found themselves increasingly compelled to decipher the sometimes cumbersome subtext in order to make their customer communication more fluid again. Today apps send push notifications with all kinds of emojis, emails are embellished with gifs and other animated images and yes, B2B and B2C communication is now also up-to-date.
Dialects, regional and social differences
It seems impossible to know all the abbreviations and symbols. There are also enormous differences around the world, not just because of the international languages. Different countries, different customs - this also applies to emojis. On the other side of the world, many messages are interpreted very differently than here. One would think that everyone smiles in the same language. If there weren't 10 smileys to express a smile or a kiss. But it could also be whistling to yourself. Or the legendary heap is actually a sign of luck in Japan. And after all, most emojis come from Japan, where it is already difficult for us to correctly interpret the socially relevant forms of facial expressions and gestures in person.
So how can companies clearly communicate with each other and with their customers using abbreviations and symbols?
The most famous abbreviations in German-speaking countries
As absurd as the resolution of some abbreviations at the end is: once you know them, they make sense. Anyone who has built a basis of trust with their employees, business partners and customers can therefore use abbreviations almost carefree, for example to make optimal use of the number of SMS characters:
|4u||for you||to you|
|asap||as soon as possible||as quickly as possible|
|bb||bye Bye||see you soon|
|cu||see you||see you soon / see you soon|
|grats / gz||congratulation||Congratulations|
|lol||laughing out loud||loud laughing|
|np||no problem||My pleasure|
|omg||oh my god||Oh my God!|
|thy / thx / tx||thank you / thanks||thanks|
|wb||welcome back||Welcome back|
|yolo||you only ive once||you only live once|
|xxx||three kiss||Three kisses|
Of course, this is only a small selection of common abbreviations, but most should be familiar with them. There are also a number of less well-known abbreviations. Much more popular, however, are the smileys ...
The most famous smileys
Before emojis visualized our emotional language, smileys were often used in text form and the symbols that are typed in quickly are still very popular today. This could be because the search for the right emojis can take some time while the fingers have long since completed the two or three movements. Here is a small selection:
|^^ or ^. ^||grin, amused|
|>.<||D’oh! (Quote from Homer S.), oh dear|
|:- ) or. : )||laughing, happy|
|:- ( or. : (||sad, disappointed|
|:‘-)||cry for joy|
|:-0||amazed, scream, surprised|
|: - x||remain silent|
|:-p||Smiley sticking out tongue|
|: - P||tongue out|
|: - D||laugh out loud (lol)|
|XD||laugh more (rofl)|
The most famous signs and symbols
In parallel to the smileys, countless people seem to have thought about how certain symbols can be clearly displayed in sign language or in an SMS. While ALT abbreviations are a popular method on the computer to refine the text with various symbols, such as ♥ or ☺, SMS writers use standardized Unicode characters, which cannot be transmitted to all cellular networks, but at least to many:
|<3||Heart on the side|
|(y)||Thumbs up or yes / yes|
|(n)||Thumbs down or no / no|
What is the meaning of smileys, symbols and emojis for B2B or B2C?
For a long time, this kind of “blurring” of conventional language was considered inappropriate, if not an absolute no-go, for everything in the business sector. The company management pays strict attention to how employees communicate to the outside world and thus represent the company. In addition to a certain code of conduct, text modules and layout specifications, the executive floor also likes to set the confidentiality of B2B or B2C communication.
More and more entrepreneurs are realizing, however, that this does not always make sense. On the contrary, business relationships that are too distant are often more dismissive than serious. And so some partners or customers withdraw from time to time and perhaps find a contact person with the competition, with whom they can build trust. Not to mention long-term loyalty.
Small loosening of the text form, emotional interjections or stresses can certainly promote customer loyalty. You don't have to get cheesy or pretend to be insane. But especially in conflict situations that are to be resolved via SMS or email, the undertone that would result from a personal conversation is simply missing. How serious is the situation really? Is the deadline just a joke? Was the criticism misunderstood? With a 🙂 or a 🙁 you can easily emphasize the corresponding phrases. It's also hard to believe how often these simple gestures break the ice. Often the communication partner also uses symbols after 2-3 answers and you talk about difficult topics in a much more relaxed manner. There is only one person sitting at the other end.
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