How do digital marketing agencies market themselves
The 6 best digital marketing companies of 2020
Digital marketing covers many different topics, including search engine optimization (SEO), content marketing, email campaigns, social media strategies, and video marketing.
Everywhere you look, new digital marketing companies are suddenly springing up, offering all kinds of services (but actually not really targeting anyone), making finding the right marketing agency an almost impossible endeavor.
Why? Because only an expert who specializes in a very specific report can achieve the best results for you and your company.
But it's not that easy to find the right expert for your needs and that's why I've put together a list of the best digital marketing companies for you.
You can use this list to find the right agency for your company and your needs.
I will explain to you what makes each of these marketing companies so unique and what you can expect from a collaboration.
Here we go!
The 6 best digital marketing companies in the world
Digital marketing is not tied to a fixed location.
It can be done from anywhere, so it doesn't matter if your company is based in New York and your marketing agency is in Houston. Perhaps you live in London and would like to work with an expert from Australia. No problem either.
These freedoms make choosing the right agency even more complicated, but that's why I've put together this list.
1. Neil Patel Digital - The best choice for content marketing and SEO
Most marketers and companies dread regular content production and struggle with the effectiveness of their content marketing.
Then there is the constantly changing search algorithm and you have the perfect recipe for frustration and burnout (not to mention the many other tasks that you naturally have to take care of every day).
Fortunately, as an entrepreneur, you don't have to take care of all the tasks yourself.
Neil Patel Digital agency was founded by marketers who want to give companies and brands (and their target audience) a new perspective on the way we produce, publish and promote content.
My agency has worked with big names like Facebook, Intuit, and Google, and has also helped many small and medium-sized businesses succeed with a more holistic and authentic approach to content creation and search engine optimization.
From research to execution and optimization - my agency knows its way around content and knows what is best for your brand and your target group.
Your company deserves the best and my dedicated team of experts will help you get your message across using my first-class digital marketing strategies.
I also have seven locations worldwide, so my local team is always at your side with advice and action.
2. Cubicle Ninjas - The best choice for branding and app / web development
You can have the best ideas and the best products in the world, if you don't properly communicate your brand message and core values, you won't be able to build a personal connection with your target audience.
Cohesive branding is much more than good graphic design and providing free information on Google.
You need an experienced expert to help you develop your brand.
The agency Cubicle Ninjas uses the strategic combination of design and technology to create innovative, inspiring and unique brand experiences for mobile apps and websites so that your company stands out from the crowd.
You develop high quality customer experiences for companies like Red Bull, Microsoft, IBM and Hilton, but have also worked with small brands.
Cubicle Ninjas believes that brands must offer their customers a comprehensive visual, written and interactive customer experience at every stage of the customer journey in order to retain customers over the long term and transform them into loyal customers.
The tried and tested strategies of Cubicle Ninjas are suitable for companies and projects of all types and sizes. Developing a strong brand serves to create a creative asset and helps you as a company get your message across better.
3. Storm Brain - The best choice for advertising and social media marketing
Social media seems to be evolving from second to second.
As an entrepreneur, it's impossible to keep up with all the new platforms, updated guidelines, and ever-changing social media marketing strategies and run a thriving business on the side.
Fortunately, you don't have to.
Storm Brain agency specializes in running advertising campaigns and social media marketing to help their clients get more leads, loyal brand advocates and a better ROI for more sales.
Her customers include Zillow, Ford and Citi Bank, but they also work with small businesses in a variety of industries.
Storm Brain takes care of the planning, creation and execution of paid and organic social media campaigns in order to address the right target group on the right channels.
However, the agency specializes in Facebook and running paid advertising campaigns on social media.
The strategy consists of four steps and is geared towards the target group as well as a good mix of paid, owned and earned media in order to address the ideal customer.
4. Mad Mind - The best choice for e-commerce and product branding
Companies that sell consumer goods face very specific problems that differ from the problems of purely service-oriented companies.
The orientation of the brand also plays a central role here.
Fortunately, there is Mad Mind.
The creative digital marketing agency works with large and small retail companies and specializes in the development of branding for online shops and websites as well as the design of product packaging.
Well-known brands like Lyft and Sony Music trust Mad Mind and work with the agency to strengthen their brand, target the right audience and then turn them into loyal paying customers.
The agency has appeared on Shark Tank in the Los Angeles Times and Vogue.
Mad Mind develops personalized websites on numerous platforms, including WordPress, WooCommerce and Shopify take care of branding for e-commerce companies and have a professional team that delivers long-term and high-performing results as well as dynamic marketing strategies tailored to your business.
5. Pop Video - The best choice for video and visual content marketing
Video marketing and visually shaped content marketing are totally in vogue.
However, the planning, creative design and production of a professional video are complicated and can overwhelm even well-organized companies.
Fortunately, you don't have to take care of these tasks yourself, because Pop Video specializes in video production (planning, concept, implementation, editing, etc.).
They know that your customers won't be satisfied with a single video or other visual content. Your company and your customers deserve only the best. Pop Video is known as the “Lean, Mean, Content-Generating Machine” for a reason.
Pop Video has produced revolutionary and interactive digital content for numerous well-known brands, including: Phillips 66, Academy Sports + Outdoors and Mattress Firm.
This agency not only produces, it also helps its customers organize their virtual assets and the recycling of their content, thus enabling the compilation of a visual content marketing strategy that is perfectly tailored to the respective company.
6. Action Rocket - The best choice for email marketing and design
93% of all B2B companies share their content via email, and for good reason, because it works.
But the whole thing is not easy, because you first have to compile an email list and then turn the contacts into loyal fans and paying customers, which is why many companies consciously refrain from email marketing.
Fortunately, I have a way out of this dilemma.
Action Rocket agency offers strategic and creative approaches to email marketing and develops result-oriented email campaigns for every phase of the customer journey.
The marketing company has already worked with well-known brands such as QVC, Unicef and American Express.
However, they also offer solutions for small businesses around the world.
Action Rocket has numerous courses, workshops and training offers as well as a first-class course for creating email campaigns so that you can use this effective form of digital marketing for your own company.
7 Things To Look For When Choosing A Digital Marketing Agency
Now you know the agencies that I would recommend to you personally.
Next, I'd like to briefly discuss what to look for when choosing an agency and how to find the perfect marketing agency for your needs. Here are the steps to consider when choosing a digital marketing agency.
1. A great website and digital marketing strategy
A professional agency knows the importance of a well-designed website and digital marketing strategy.
So it makes perfect sense that the agency you choose has both, especially if it offers web design and software development.
Check out the agency's website, subscribe to their newsletter, and also check out their social media profiles to see if they're sticking to their own strategies.
If not, you will need to find another marketing agency.
2. An extensive portfolio
Professional agencies have an extensive portfolio to showcase their best projects.
Check out the agency's portfolio and work samples to get a feel for their style, and see which companies they typically work with.
Pay attention to their style and the quality of their work to find out if their projects meet your expectations and fit your company.
Take a look at their customer list. Perhaps you will catch a few familiar names.
If you don't like their style or don't meet your expectations, you need to find an agency that better suits your company.
3. The right ones Core values and corporate culture
You should find a marketing agency that shares the same core values and has a strong corporate culture to increase your chances of success (and to avoid unnecessary stress).
Do you prefer a creative environment and collaboration or a more structured approach?
Pay attention to the wording, pictures and the choice of words on the website to get an impression of the values and the culture of the marketing agency.
Some agencies use humor and a casual environment, while others prefer a more serious and serious approach.
You have to find an agency that comes as close as possible to your own corporate culture.
example: Would you use the word “disruptive” to describe your brand or vision?
4. A diverse team with a focus on certain special areas
You need to find an agency that has the right team and expertise to get the results you want.
If you are interested in developing a high quality brand design, you need to find a marketing agency that specializes in graphic design and has professional graphic designers.
Instead, you might be interested in a website that needs to be developed specifically for your company.
Take a close look at the agency's employees (if they can be found on the website) or search for the specialty areas you want on LinkedIn and check whether the agency has the necessary expertise.
5. Timely and effective communication
Smooth communication is one of the most important aspects of an effective collaboration between your company and the marketing agency you have chosen.
For this reason, you should put the agency's communication and customer service to the test before making a decision.
Analyze the agency's answers and also pay attention to how quickly they answer you before you sign a contract and commit yourself.
If the answer is several weeks in coming, I would advise against working with them.
6. Realistic promises and proven results
Before you seek advice or request further information, you should check whether the agency makes realistic promises.
Also, check out their data-driven case studies to see if the agency is consistently delivering high quality results.
If the website makes unrealistic or exaggerated promises, you should refrain from contacting the agency.
Why? Because the agency has no idea about the industry and because it cannot achieve satisfactory results for its clients.
7. Testimonials from real customers
93% of all customers read through other customers' testimonials and product reviews before making a purchase decision to make an informed decision before spending any money.
Take this as an example.
Particularly detailed and honest customer ratings show you what you can expect from working with the respective marketing company.
If you can't find testimonials, the agency probably doesn't have enough experience yet or has very few clients.
This is not a problem if you have a small budget, but not ideal if you are looking for a personalized and highly specialized solution for your company.
What to expect from working with a top marketing agency
Now you know what to look for when choosing an agency, so next I want to talk about what you can expect from working with a professional marketing company.
Of course, it always depends on your company and the type of collaboration, but there are certain basics that apply to every company.
Phase 1: Research and gathering of information
A good marketing agency wants to find out as much as possible about your company and your projects.
In this phase there are usually a lot of phone calls or video conferences, some agencies also send you an extensive questionnaire to find out more about your expectations and goals. The agency wants to find out everything about your market segment, your target group and your competitors.
Phase 2: Developing an action plan
As soon as your goals and the desired results are clear, a detailed schedule with practical steps must be developed to ensure the correct execution of the project and meet all necessary deadlines.
Phase 3: The execution of the action plan
Once you have agreed on a strategy, you can start implementing it.
In this phase, the agency takes care of the correct implementation and execution of all steps that were agreed in advance in phase two.
This also includes the necessary infrastructure, the creation of graphics and designs as well as all strategies that are necessary to achieve the desired result. The implementation always depends on the respective company and the project.
Depending on the complexity of the project, this phase can last a few days or several months (in some cases even several years).
Phase 4: Results and handover
After completing the project, the agency has to present its results.
Then the project is handed over and the next steps are discussed (depending on how the collaboration is structured).
Digital marketing = long-term collaboration and results
Investing in digital marketing is a big step for many companies. The results do not appear overnight and usually take some time, so you should be prepared for a long-term cooperation with the marketing agency in advance.
The longer you work together, the better you get to know each other and the faster you can achieve long-lasting results.
You can work with one of the agencies I recommend or you can try it on your own. Take my tips and advice to heart in order to be able to make well-informed decisions. Pretend the future of your company depends on because it depends on it!
Have you ever worked with a marketing agency? Did you get the results you wanted?
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