Mark Zuckerberg is a Marketing CEO

Mark Zuckerberg plans to host public discussions on technology and society

Facebook has changed and is facing completely new tasks in 2019. Mark Zuckerberg also recognizes this. Now he has announced his personal challenge for this year by post - to host a kind of expert talk on the topics of technological development and society:

My challenge for 2019 is to host a series of public discussions about the future of technology in society - the opportunities, the challenges, the hopes, and the anxieties. Every few weeks I'll talk with leaders, experts, and people in our community from different fields and I'll try different formats to keep it interesting. These will all be public, either on my Facebook or Instagram pages or on other media.

In doing so, Zuckerberg will have to face the discourse and the public more than he would like. When questions like “Do we want technology to keep giving more people a voice, or will traditional gatekeepers control what ideas can be expressed?” Are asked, Zuckerberg indicates the ambivalent perception of his platform. On the one hand, Facebook is convincing as a globally operating communication and entertainment tool that is rich in features and brings people together. On the other hand, much has come to the public in the last year in particular that reveals how dangerous Facebook's data collection can be for data security - and that the platform offers its features at the price of this data.

While Mark Zuckerberg's efforts to personally address these issues with experts and critics seems appropriate and commendable, the post shows that Facebook is in deep crisis. In previous years, the CEO of Facebooks had set personal goals to be learning Mandarin, visiting any US state, or reading 25 books. While last year he already focused on influencing elections, freedom of speech and privacy in social media, this time he again addresses the company situation, far from his hobbies.

How can social media continue to do justice to their own naming as everyday platforms and is there a need for some form of regulation? If so, what could it look like? These are all questions that the digital industry has to face; and in case of doubt the user too. Therefore, Zuckerberg's plan for 2019 is not only timely, but important. After all, discourse is needed - and Zuckerberg himself provides the personality and platforms to make it accessible to the masses. It can then be hoped that these discussions will not degenerate into a talk show, but really aim at a necessary realignment of a socially acceptable social media landscape.

Mark Zuckerberg has set himself the goal of public discourse on technologies and society for 2019