What is blogging 5

Blog regularly: Discover 5 ways to revive your blog

Yes, there are a lot of blogs out there: private blogs, tech blogs, travel blogs, and of course corporate blogs - and the number is increasing every day. The question of who should ever read all of this seems justified. Seems! In my search for statistical data on Life expectancy of blogs, I came across the following number years ago: 100 days! Blogs will be kept alive for so long or short that they do not get lost in the vastness of the social web. A sad fate and I think - but I can't prove it - it doesn't really look any better today. Blogging regularly is a real challenge.

The reasons for this can be very different. Starting with the "short" writer's block, through a lack of motivation to the lack of inspiration to regularly produce new and helpful content. In order not to lose the joy of professional blogging, you should therefore pay attention to a few things and plan ahead. I have summarized 5 lesser known tips for you here. But I promise you one thing right now: The typical “have an editorial plan tip” is not included!

Tip 1: Position, grow and change

Heraclitus of Ephesus was right even then: the only constant in life is change. Why should it be any different with blogs - be they corporate blogs or not?

I know that really well from my personal experience. After a certain amount of time, you come to a point where you are unsure whether what you are doing and the topics you are writing about still make sense and suit you and your business. I suppose a lot of bloggers stop blogging at this point. But that's exactly what you shouldn't do!

This uncertainty serves you well because it shows you that there is a discrepancy between your corporate vision, your positioning and what you actually do. Give up? No, successful bloggers don't do that! The magic words of the hour are adjustment, growth and change.

If the blog stalls, it is time to position, grow and change! Click to tweet

Take another look at your brand positioning and strategic planning. What are your core values, what do you want to stand for and where do you see your goal? If your blog isn't helping you get there, then you should realign your content and focus. Most of the time, you don't have to crush the entire blog to do this - in the corporate area this is next to impossible anyway. Often it is enough if you bring your dialogue groups back into focus or change the approach to your company topic - but larger changes can also be carried out well with the right communication.

No matter which path of change you choose, at this point you should really be proud of yourself. You have found the courage to face a major development hurdle and are therefore a big step ahead of many others.

Tip 2: don't waste, reuse

At this point, please do not delete any of your old posts because you think they do not fit your new direction! Especially after such a development spurt Comprehensive content recycling is an option. Sounds good, but what is it?

As the name suggests, it is about a Recycle existing content. So jump through the list of existing posts to the elders and think about how you can breathe new life into them by revising them.

Take this post for example. He's one of the classic cars on my blog. Nevertheless, I did not retire it, but set it up completely from scratch. We shouldn't change the existing URL (an SEO no-go), so I asked myself the question: How can I revise this article in such a way that it is of real benefit from my current perspective and for my current or future readership?

From old to new: content recycling for more benefits and a breath of fresh air. Click to tweet

Maybe there is a new development on a topic that you have already written about, maybe you focus the topic even more specifically on potential customers. Perhaps your own attitude towards a certain topic has completely changed. Content recycling is definitely not a panacea, but it will help you not to start from scratch!

Tip 3: Combine Epic with Micro Content

If you ask the American Joe Pulizzi, then above all content has to be epic in order to stand out from the mass of blogs and messages. The cover of his 2013 book “Epic Content Marketing” alone is reminiscent of Star Wars. Epic enough? It has something, it can do something and I've already written about evergreen content. It should be an important part of your content strategy.

A good example of this epic approach is Copyblogger. Here it always goes straight to the point. Each contribution reads like the prelude to an exciting novel that you don't want to put aside. Short meaningful sentences that stab deeply into consciousness and encourage us to continue reading. But not only the way the lyrics are written there are epic, also and above all (!) Their content is. You can still read the articles there in two or three years without the feeling that they are out of date. This content is evergreen.

But it doesn't always have to be such an epic story to keep the blog alive! It is precisely this requirement that many bloggers quickly reach their limits. On some days, a simple, short text with a provocative headline or thesis may be enough. One of my favorite examples of such a “mixed” blog is that of Seth Godin. You never know what to expect when you find a new post from him in your RSS reader. Absolutely great!

Maybe the mix of micro and epic content is the key to success! Click to tweet

Tip 4: invite friends

Another possibility that constantly promises you new content and at the same time strengthens the bond between your company and its readers is to involve users and friends. User generated content is a strategic approach that motivates customers, fans and community members to share their personal experiences.

The American pet-sitting portal Rover, for example, uses user-generated content in a very targeted manner to draw attention to its services. On Rover's Instagram account you can find numerous snapshots of pets that are sent in by their owners. I am sure that many of you would also sponsor interesting, funny, touching or educational experiences from your everyday life for the blog.

At Chefkoch.de, on the other hand, recipes are regularly presented in blog entries that originate from the users of the portal. In this way, new content is constantly created, which involves comparatively little processing effort.

Let people be a part of your blog success story! Click to tweet

Guest posts also fall into this category of content acquisition. Invite industry colleagues specifically or conduct an interview with an opinion leader from your niche. While it's not that easy when your blog is very young, you should definitely give it a try. You can read more about how to do it smartly with guest posts here.

Tip 5: love your blog!

Ok, that sounds a bit weird at first glance, I know, but what your blog actually needs for a long life is - love and emotions. What you should definitely keep in mind is that your Blog only means to an end is. As the?

Hardly anyone starts to write “just like that” on a blog. Each and every one of us has a certain goal in mind with our blog. We have a vision of the future in mind that we want to fulfill with the help of our blog. All right. But what exactly does that have to do with love and emotions?

It's actually really easy: Link your objective with a concrete, emotion-bound vision. Answer yourself the question: Why do I want to achieve this goal, namely that my blog runs like a bomb? What do I get if I have achieved this goal? It has to be something very concrete, something that you can already smell, hear and feel, something that is almost within reach.

For me, such an emotionally charged goal would be: I want to regularly acquire interested parties for my workbooks and my COMMUnity with my blog, so that next summer I have enough money to take four weeks off to just be there for my children. What do I have in mind? Three smiling faces and six (not quite so) small children's hands that keep me company over coffee in the morning.

This is what blogs look like that never run out of juice. Click to tweet

Blog regularly? You have to know why you are doing it

This is exactly the lifeline of every successful blog: You have to be aware of why you want this blog in the first place. What's your big why

I want to achieve great success for my customers with my work. I want to help you get the best out of yourself and grow on your own. For myself, I want time and independence to share with those who mean everything in the world to me. This is a drive motor that will definitely not run out of fuel anytime soon.

So what's your engine? What drives you, what do you want to achieve?