What are the best Indian affiliate programs
Affiliate Marketing: Successfully Starting Affiliate Programs
Affiliate marketing hasn't just been on the rise yesterday. The operators of partner programs - hereinafter referred to as merchants - are constantly looking for suitable partners who advertise products on their own affiliate websites. At the same time, the number of active affiliates with newly started partner programs is steadily increasing. When taking their first steps in affiliate marketing, merchants encounter some hurdles that have to be overcome: How do you reach potential affiliates quickly and easily with your own affiliate program? How do you make the affiliate program known? When can the first transactions be expected? All these questions should occupy every prospective merchant.
Before the partner program: analysis of the competition
Before companies even dare to venture into the adventure of their own partner program, it is important to analyze the potential. Research into comparable partner programs offers a good starting point for this. Via partner program search engines, such as those on 100 partner programs (www.100partnerprogramme.de) or Affilixx (www.affilixx.com), companies can analyze the existing competition in advance.
Above all, companies should look at the commissions that are common in their segment and use them as the basis for their own calculations. Can companies generate a profit themselves with these commissions? Do you perhaps even have more leeway with a higher margin to set yourself apart from the competition? Numerous companies orientate themselves on the commissions and, in case of doubt, advertise the partner program of the merchant who offers the highest commission. But you shouldn't get stuck on a high commission. Rather, it is important for affiliates that, on the one hand, communication and the flow of information with the merchant are correct and, on the other hand, the ratio of mediated clicks and sales is accordingly high. From an affiliate point of view, there is no point in promoting an affiliate program that offers the highest commissions in the segment, but only brings about a below-average number of sales.
In which networks should the partner program run?
After a company has found a suitable commission model for its own partner program, employees should consider in which affiliate networks this should be started at all. Zanox (www.zanox.de) and Affili.net (www.Affili.net) are among the largest and most far-reaching networks in Germany. However, both networks also charge corresponding setup or monthly fees that are not incurred in smaller networks such as Belboon (www.belboon.de). In any case, these costs should be included in the calculation.
As a rule, all networks charge fees equal to 30 percent of the commissions paid to the affiliates. Especially for larger online shops or well-known brands, it is advisable to choose one or both of the large networks. For smaller partner programs, on the other hand, it can be more advantageous to start parallel in two to three smaller networks - for example Webgains (www.webgains.com), Belboon and Superclix (www.superclix.de). As a result, companies can also reach a large number of affiliates in total. Apart from that, most of the larger affiliates are already represented in several networks at the same time.
Start actions for the partner program help
After the choice has been made on the right network or networks, the company has to think about the first acquisition of suitable affiliates. Particularly shortly after the start of a partner program, it receives increased attention, as most networks send their own newsletters to the registered partners and refer to newly started programs. New partner programs receive a certain amount of publicity directly, but it is still advisable to proactively convince affiliates of their own partner program, for example through a suitable campaign.
Various methods are available for this. On the one hand, providers can offer temporarily increased commissions in the first few weeks or months. A raffle at the start of the program can also act like an affiliate magnet. Providers of partner programs can also link the competition to a certain number of transactions that the affiliates have to achieve in order to participate.
The partner program has started - what now?
That or the right networks were chosen? The setup process has already been completed and the start action is in full swing? Then it is now: advertise, advertise, advertise! But how and where? Companies should present and advertise their affiliate program where potential affiliates can be found. This includes relevant blogs or other websites that can introduce the newly launched affiliate program. It is also worth proactively contacting relevant blogs and portals yourself and asking about advertising opportunities. If companies write their own blog for the online shop or have a Facebook page or Twitter account, companies should also communicate the partner program there. You can also use your own newsletters to bring customers closer to a partner program. Perhaps there is one or the other blog or website operator in these ranks of recipients who wants to advertise the products.
It has also proven useful to integrate a subpage in your own shop to present your own partner program. It is also possible to draw customers' attention to the partner program during or after the purchase process, for example with the question “Do you also run a website?”.
Above all, however, providers of affiliate programs should look for existing websites for which the affiliate program could be of interest, ideally at regular intervals. If the company runs a partner program on the subject of baby and children's clothing, for example, it makes sense to research relevant websites on the subject of pregnancy, parents, babies and children and contact them directly in a personalized e-mail. In this e-mail, the company should briefly introduce the partner program and explain what advantages the website operator has by promoting the online shop.
Keep affiliates up to date
After a while, companies build up a certain base of affiliates. Often only a fraction of these fit the product range thematically. The other contacts are often coupon sites, cashback portals, or just websites that sign up for almost every affiliate program. Therefore, it is important to look at the beginning to see which affiliates have enough potential to mediate sales in the long term. These website operators should be welcomed personally to the partner program with an e-mail and provided with some useful background information and tips.
Communication also played an important role in the years that followed. If regular promotions are carried out in the shop, it is worthwhile to inform the affiliates about this in advance. This enables SEO affiliates in particular to prepare and publish corresponding articles or product tests before the actual start of the campaign. With regard to product tests, companies should not shy away from providing affiliates with free products for testing upon request, provided that the affiliate website has a corresponding range and a thematic reference to the offer. This investment is most likely to be worthwhile for top sellers. As part of the customer journey, customers are increasingly looking for experience and test reports - especially with high-priced products. A positive test report can provide a final impulse to buy.
Retaining affiliates for the long term
In affiliate marketing in particular, it is important to always keep in touch with your own affiliates. So it would be a big mistake to just sit back and reap the harvest after the partner program has started. Affiliates look forward to regular and current information. In addition, there are other tasks, such as checking, comparing and approving or canceling the sales generated by the affiliates. The success of the partner program is essentially in the hands of the provider. With a lot of commitment, but also a lot of patience, good and suitable affiliates can be won who will increase sales through the affiliate marketing channel in the long term.
Image: sokaeiko / pixelio.de
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