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How to create a blog in WordPress in 2021 [step by step] - GERMAN

Are you new to blogging and looking for ways to blog?

Blogging may seem overwhelming to a person with no experience or skills in the niche. however, it's not as difficult as you might think.

Platforms like WordPress make the task a lot easier, you don't have to write any code or build your website from scratch.

All you have to do is study how WordPress works to set up your blog. We are giving you this educational article to help you with this. With that, take a deep breath and carefully go through the 10 steps below.

Why are you creating a blog?

Define your niche

Why are you creating a blog?

This question looks simple enough, but it does require dedicated thinking and attention. A number of reasons could influence your decision, such as making money or sharing personal experiences. Or why not both?

Depending on your current expertise or hobby, you should choose a niche that you are passionate about.

Passion is inspiration, and you should feel inspired as you work on your new project. What's the point of doing something that you are NOT excited about, anyway?

however, passion and inspiration are not enough.

Your blog niche and the topics you write about should intrigue your audience. You should research the topics and check whether they are marketable.

Yes, traffic is certainly a keyword in the successful blog creation process!

You should also carefully consider whether you want to make money off of advertising. In such a case, aim for a wider niche that will attract more traffic.

Of course, there is no absolute truth, and the only certain thing for sure here is that you need to do thorough research before starting the process.

Follow these tips for beginners

We have some more helpful tips to share with you as you start your blogging journey:

  • Look at your knowledge, Experience, and expertise. It may be smarter to use your current knowledge as the basis for your project.

    This path, what you have as experience, is put into practice and you have room for further development as you move forward.

    You can also set the website to generate income by broadening your horizons while doing something you enjoy.

  • Take into account the possibility that you may want to sell your website in the future. Websites with a good domain name and a clear purpose cost anywhere from hundreds to thousands of dollars.

    You may want to analyze the demand, and therefore the likelihood that someone will buy your blog.

    This means analyzing the topic for trends that will be popular in the future, such as virtual reality, nano-tech, electric vehicles, IoT (Internet of Things), etc.

  • Consider choosing a profitable niche for your blog. Choosing the niche for your website is a very important issue. According to the “Scope of Penetration” marketing model, targeting a newer and undeveloped niche means easier penetration, and therefore it can be easier to be successful.

    Also, you have a much better chance of keeping track of the Google results.

  • What are you willing to invest to create a blog? Having a clear idea of ​​what you are willing to pay for your website is a very important step.

    And we're not just talking about funds, but also investing time. If your website is improving every month then you should keep investing your time and money as these are strong indicators of future success.

Choose WordPress as your CMS platform

Despite the fact that there are many content management systems (CMSs) out there, we recommend using WordPress.

Ultimately, it is the most popular and widely used platform.

According to W3Techs statistics, the WP CMS is used by 62.7% of all websites with known CMS. That's 35.9% of all websites on the web. WordPress version 5, in particular, is used by 72.5% of all websites using the platform.

The historical trend also shows that the deployment of the CMS is steadily increasing and that the platform is being used by more websites compared to Joomla and Drupal.

The choice comes with another important decision that will shape your future blogging experience.

Should you go with WordPress.com or WordPress.org?

What is the difference between WordPress.com and WordPress.org?

The WP CMS platform is one of the most popular software platforms for creating blogs and websites.

Being free and open source makes it easy for both seasoned and inexperienced bloggers to customize it to suit their needs.

The core software package is available to everyone on WordPress.org, and can also be installed as part of a package from a web hosting provider.

WordPress.com also supports the core software. A company called Automattic, created by one of the founders of WordPress, creates the.COM domain for hosting WP-based websites.

Remember, if you go with .com you don't need to install the software as it is already included.

If the end result is the same, you could ask "Why should it matter which of the two I choose?”?

The answer is that it matters A LOT because it defines the control that you have over your website or blog. Our advice is that you go for the WordPress.org self-hosted platform as it gives you the freedom you need.

Note that having a self-hosted website is like owning a home. When you host a website yourself, you have access to all files related to a website. The advantage is that you can do it anytime you see fit.

A self-hosted website has its own domain name and is hosted by a provider who has reserved a certain amount of space for such self-hosted websites.

You can customize your site at any time.

To cut a long story short, WordPress.com is a prime example of a hosted platform running on the WordPress software mentioned above, but WordPress.org offers a WordPress site package for download so you can run it on a self-hosting site can perform.

Features of WordPress.com and WordPress.org

subjects

Every WordPress site out there tries to be unique. Themes are the only thing that can change the look of a website in an instant by choosing one from a list of pre-designed themes.

You get stuck on themes created by WordPress if you don't pay for premium. If you pay for it, you can also choose a theme that was created outside of WordPress.

WordPress.org gives users the freedom to install and customize themes however they want, and themes can also come from outside sources.

Free and Premium themes can be changed through the admin dashboard, or experienced designers can manipulate the files directly for deeper customization.

Premium themes have more features than the free ones, which makes them preferable in most cases.

Plugins

WordPress.com has limited options when it comes to plugins. Social media sharing plugins, limited Google Analytics, contact forms, and other basic are available by default and come with every plan.

however, you cannot install any other plugins.

The self-hosted WordPress.org is the better option in this regard as it comes with powerful Google Analytics and you can install any plugin you want with no restrictions.

WordPress community developers have also added some of their code designs to add more functionality that is not available on WordPress.com.

Plugins are used for a variety of functions:

So, in the end, if you want a quick setup that works, requires virtually no maintenance, and is easy to configure, you should choose WordPress.com.

On the other hand, if you want the freedom of choice, deeper customization, better analytics, and more tinkering with the site, then you should definitely stick with WordPress.org.

Hopefully, this post was informative enough for you to make an easier decision.

Either way, WordPress is so popular and big that you can go for either platform, you still have options to make each site you include in your own colors.

For more information on both versions of WP, see our dedicated article WordPress.com vs .org.

How to create a blog: getting started

How to choose the right domain name

Choosing a domain name for your first site can be both fun and challenging. Since this will be the name by which you will be known and discovered online, you must choose carefully.

You will own that name as long as you pay the annual fee. You should be aware that the most competitive domain names end with the “.with” extension and they may not be available or could be quite expensive.

Nonetheless, this shouldn't discourage you as there are more than 450 domain extensions at your disposal.

In fact, the domain name of your website can be country- or niche-specific. Whatever you do, think SEO friendly.

Think about SEO

Filling your most searched keywords in your domain name isn't working. In other words, if your domain name contains (a lot of) keywords, it won't help your blog from an SEO standpoint.

Building a keyword list and strategy is a separate task (and a topic for another tutorial, for that matter).

So, which domain should you choose? When starting a personal blog, you can always use your own name. In any other case, it should be catchy and easy to remember.

The best scenario is to choose a domain name that is both self-explanatory and memorable.

Here are some tips that you can follow; They are valid in almost all situations:

  • The domain name should be short;
  • The domain name should be easy to remember;
  • You may want to look for words that are easy to spell;
  • You may want to choose a "brandable" domain;
  • Do a domain history check to make sure it's clean;
  • The domain name can refer to your specific blogging niche.

With that, let's take a closer look at some of the points above.

What is a Brandable Domain?

Depending on your overall strategy, you can opt for a brandable domain. As explained by Novanym, “Brand names are web addresses that have been created and registered but are not yet used as company websites.

These domain names have been designed with particularity, catchiness, and imagination in mind, ready to be adopted by an appropriate brand. Most importantly, it already exists, although its namesake business doesn't. "

Why should you choose a domain that is easy to spell?

If you want to create and maintain a blog, you will definitely find that there are three main types of traffic that get people to a website:

  • Search traffic that comes from search engines like Google, Bing, and DuckDuckGo;
  • Referral traffic, that comes from clicking links on your blog;
  • Typing traffic, in which case a user types your domain name into their browser's search bar.

Typing error

Typing traffic, however, is particularly attractive to website and blog owners. This means that users will know your site by name.

However, this type of traffic carries the risk of typos, including missing periods and missing letters, and transposed letters and "next letters".

By typing the name of your blog incorrectly, the visitor is a lost cause. However, this is not the worst that could happen as your competitors could forward the incorrectly entered names to their own blogs.

Or the typos may be redirecting your potential visitor to malware from a phishing website. How can you avoid all of these bad scenarios?

The so-called “typos” traffic can be avoided if you invest a little more money and time to collect the most common typos relating to your domain name.

After discovering them, you can register them too, then apply a free domain forwarder to redirect typos to your correct domain name.

As for the domain name relevant to your niche, we believe this is self explanatory. You want your readers to associate your website's domain name with the content.

What is shared hosting?

The term shared hosting refers to a web hosting service where a single physical server hosts multiple websites.

Since many users use the resources of a single server at the same time, your costs are low. When a website is created with shared hosting, the files are stored on a server that hosts the information of some other websites.

This means that the same server is responsible for serving the information of all the websites hosted on it. Shared servers can host hundreds of users.

Each customer of the shared hosting server has access to functions such as databases, hard disk space, monthly traffic, FTP accounts, e-mail accounts, and other add-ons depending on their personal plan.

System resource sharing is done as needed and each customer receives a percentage of RAM and CPU resources.

In a nutshell, shared hosting is the most cost effective way to get your website online as there are many people who add to the cost.

This type of hosting works very well for a small blogging website that doesn't require advanced configurations or high bandwidth.

You can skip to our specialist article on the best shared hosting providers in the world.

We can also help you install WP on shared hosting.

Choose your on-site hosting

If the blog you are starting is tied to a local business then you should definitely consider the best hosting option for that particular market.

In other words, the very first thing you should know, depending on whether you are starting a local or international website, there are different approaches to consider and implement.

The first tip is pretty logical: look for a server or data center that is in that particular country. Location is crucial when it comes to a local audience as it ensures speed and reliability.

It could even improve your website's SEO. You should also consider the local currency and legal requirements.

Each country has its own unique set of laws and regulations, and you should learn about the ones in the country where you plan to grow your business and audience.

It is very important to choose the best option in terms of value for money, support, and additional perks for the customer.

After choosing your hosting provider, keep in touch and find all the assistance you need - changing DNS settings, uploading and indexing your website, hooking up an FTP program.

And remember, the initial arrangement of your files will most likely be in the package you will be paying for.

How to set up your web hosting and domain name?

In a nutshell, a web hosting service enables people like you to make their website accessible over the web.

These companies were created to provide storage space on a server owned or rented by customers and to provide Internet connectivity, usually in a data center.

Once you've chosen your domain name and put your mind at ease, the time has come to choose your hosting service.

Remember that the performance of your blog depends on the hosting provider, since it is in charge of your website, it will be available at all times. This is also where all of your files are stored online.

Did you know that most hosting companies offer free domain registration services?

Of course you, you can choose to keep your domain name with the registrar company, this means it is separate from your hosting account. We believe it is easier to keep everything under one account - the hosting account - for more efficient maintenance and management.

If you've decided on WordPress.org, then you have to look for WordPress hosting.

Since the reason you landed on our article is to learn how to start a blog, we'll assume you are a newbie.

Our advice for a new blogger is to choose a managed WordPress hosting account (shared hosting), rather than investing in a more expensive hosting service (VPS, dedicated server, etc.) don't pay off if you're just starting out.

The usual price for web hosting is around $ 10 per month, which is why we have listed a special price of SiteGround, and you can get the fastest managed WordPress hosting for just $ 5.99 / month with free SSL, CDN, PHP 8, etc.

Note. We want to make sure you know the hosting links are affiliated and we receive a small commission on every purchase at no additional cost to you.

Instead, you get hosting at a special price with a free SSL Certificate, CDN, and 30-day money-back guarantee, so you can try the hosting for a month.

To start hosting your WordPress blog, go to SiteGround and choose your plan.

After you've chosen your hosting plan, you'll need to enter your website's domain name.

Get a clear idea of ​​the website's domain name. For example, a good tip is to keep it short and with focused keywords.

Then enter your account and customer information in the appropriate fields.

When you fill in your details, enter your purchase information like card number, PayPal, etc.

You have successfully completed the steps to purchase SiteGround managed WordPress hosting.

How to choose your WP theme

In this step, you need to choose the design and layout of your website. This step is just as important as the rest. The layout of your website is the face, and you want it to be attractive, easy to use, and intuitive.

You want your visitors to be happy, and your website design is key to that happiness. Of course, the information you provide is a key element as well.

However, it is not only important what you say but also how you say it. They want your visitors to trust you and accept you, so be user friendly.

Once you have the platform installed, start looking for the right topic for your blog. The topic should not only look awesome, it should also be practical, meet your content needs and be consistent with your niche.

Before choosing a topic, follow these tips:

  • Read the description carefully to get a good idea of ​​the features and functions of the theme;
  • See the ratings of the topic shown in the preview at the beginning and below the topic details. Opinions (from other bloggers) matter;
  • Preview the topic in a demo to see if it matches the needs and overall idea of ​​your content;

    Think of the subject's responsiveness as the mark of your choice. A good theme has a nice design that works on both desktop and mobile. This is important to Google too (and you want Google, please).

Should you go with a free, premium, or custom theme?

This is an excellent question, actually. The answer depends entirely on the needs of your blog and your vision. Free themes are free, but it is very likely that they will not meet your visions and expectations.

Premium themes, on the other hand, come in a wide price range and much more, and are created by both developers and specialist showcase websites. You can invest $ 30 up to $ 300 or higher in a single-use license right now.

Custom themes can be created by a freelance developer or agency. These topics require both coding and design skills. To create a custom theme, an existing theme can also be customized.

This is definitely an option that is worth your time, money, and effort, but it may not be ideal for a beginner. Your choice depends entirely on your budget.

This is how you set up WordPress on your hosting

Setting up WordPress on SiteGround hosting is very easy. SiteGround has optimized its managed WordPress hosting for easy WP installation. This is why we recommend using SiteGround for your website.

First, go to your SiteGround's dashboard. Log into your account and then click on "Website". Tap the "Complete" button as shown below.

Select "Start a New Website" and choose WordPress if you want to create a blog. If you want to create an online store, choose WordPress + WooCommerce.

If you choose WordPress as your CMS platform, then you will need to create a new login for your website. When you're done, click "Continue".

This is where you can add some extra functionality when you're ready to go "Done".

After you have already carried out all of these steps, enter "yourenitename.com/wp-admin/" in your browser and log in with the WordPress email and password you created earlier.

They are already on your WordPress website, waiting to be customized. In the next step, you will learn how to work with the WP editors, Is it necessary to use a website builder ?.

Now let's move on!

How to install WordPress plugins

After you've finished installing the theme, the next step is to add plugins to your WordPress blog.

It's really easy to add. WordPress has thousands of free plugins and widgets for anything you want.

For example, you can add countdown plugins, timer plugins, contact forms, popup plugins, and whatever pops up on your mind.

Adding a WordPress plugin to your blog is similar to adding the theme. Go to your WP dashboard. "Plugins""Add new”And look for the plugin you want.

As soon as you have selected the desired plugin, click on "Install nowAnd then activate it.

How to configure the best WordPress blog settings

Up until now, we've built our blog on a fundamental level. They know how to get a domain name, web hosting, install WordPress on your host, choose a theme, and install plugins.

Before we start page and post creation, there are some basic WordPress settings that we need to configure. Now let's start!

How to configure your permalink settings

The permalinks, also known as URLs, are the web addresses of your website content. It's basically code that people can use to enter your website.

There is an option in the WordPress settings that allows you to choose the structure of your permalinks.

By default, WordPress set "Easy“URL structure, which is a kind of random number. This structure is the worst option you can choose as it doesn't tell the search engines anything about the content of the URL. In other words, this is not good for your website's search engine optimization.

The best option you can choose is "Address name”So, the url corresponds to the name of the content.

Search engine visibility

WordPress offers an option for private websites or personal portfolios. This option merely discourages search engines from indexing your content.

Make sure you never activate this option if you want to have your own website.

How to customize your HomePage

A well customized homepage is very important for your website UX.
WordPress made it easy with the customizer.

Just go to Look –> To adjust, and then experiment. Make sure the standard WP customizer has limited capabilities. The best way to get a stunning design for your website is to use a website builder.

How to create a navigation menu

A navigation menu on your website is another important feature that must be there. It has quick links to the most important content on your website, and it can be easily customized by your theme.

If you want to add a navigation menu, go to Look –> Menus –> Add a menu.

Using the WordPress Editor to Create a Blog

WordPress is the most widely used CMS platform for website building. It has a lot of options and possibilities, but it has one pretty significant drawback.

The page editors provided by the platform are simple, but if you just count on them, you won't be able to create a blog with different styles and layouts.

The classic WordPress editor has a word processing program and allows you to add text, images, codes, and visual modes. You are unable to create anything you want.

however, with the 5.0 version of WordPress, they released a brand new editor - Gutenberg.

Gutenberg Editor vs. Classic Editor - The Difference

The Gutenberg editor comes standard with WordPress. In contrast to the classic editor, with Gutenberg, you have the option of immediately previewing your creation.

The classic editor lets you do pretty much the same thing, switching from text to graphic, but here comes the problem, sometimes they can cause text shift and size issues.

With the Gutenberg editor, your content is divided into blocks to help you customize the text. In addition to the Gutenberg editor, you have ready-made patterns, such as buttons, video blocks, picture blocks, etc.

With the editor you can adjust each element separately. For example, each paragraph can be in a different content block, this makes it easy to resize, move, or just edit.

however, even the Gutenberg editor is much more advanced than the classic one, you still have limitations on how to customize the website.

WordPress isn't the most widely used CMS because of its features and customization options, but because of the multitude of plugins, themes, and builders that can work with it.

Choose a website builder for your WordPress blog

Building your WordPress blog without a website builder can become a challenge, especially if you want to create a cool looking design on your website.

The editors built into WordPress give you a pretty solid foundation, but your goal is not to make your website attractive with a stunning design, but to provide your rich content.

If you want to create eye-catching pages with a humorous design, we recommend using the Divi Builder to create and customize your pages and posts.