How do I increase the views on Youtube

11 tips for increasing YouTube views

The Google platform YouTube has over 1.9 billion monthly users and, according to brandwatch, 6 out of 10 people now prefer online video platforms instead of LIVE TV.

On mobile devices alone, YouTube reaches more 18- to 49-year-olds as a news channel and cable TV. Users can navigate YouTube in 80 different languages ​​(which covers 95 percent of the online population). The largest known German YouTubers are BibisBeautyPalace with 5.8 million subscribers and JulienBam, with over 5.7 million subscribers.


It is no surprise that many companies are now using YouTube as an advertising platform; almost 11 billion euros were spent on digital advertising in 2019. The transparency of seeing how much individual YouTubers earn increases for companies, as does the chance to find and retain new prospects and customers via this platform. Thousands of new channels are created there every day with the aim of generating high coverage figures there. In order for your own channel to really start to grow, there are a few things to consider:

# 1 what or who channel

At the beginning there is the question of whether you want to market a certain topic or yourself as a person on YouTube. If you are still known from TV and the press, it is usually quite difficult to start with a pure personal channel. Because you usually get people's interest through your action. For example, if you have acted in a big series or film, many people would also like to ask you private questions. One likes to learn from an Olympic participant what she eats and how she trains. Without such a background, such general topics are difficult to market. The recommendation is therefore to pick a specific topic that you are well versed in and enjoy talking about and use that as the basis of the channel. If your community grows through the content, you should also incorporate more and more personal videos so that your community also learns what you really are. The keyword here is personal branding, which is built up sustainably through content marketing. 

# 2 Finding a niche

YouTube is the second largest search engine in the world next to Google. People search for a specific topic and get suggested videos based on relevance. That's why it's so important that you start in a niche. There are 31 million channels, all vying for reach. If you are covering a very general topic, you have to hold your own against channels, which usually have a much larger fan base. With a smaller or even newer channel, it is a lot more difficult to be displayed high in the search function because of the high level of competition. Think about which problem you have been able to solve for yourself in the last few years, in which topic you are an expert and, above all, which target group you want to address with it.

# 3 viewer focus

Good content is characterized by the fact that it solves problems and at the same time entertains the viewer. You should definitely avoid arrogance, long advertisements and promotions from yourself or about your own company. This content can only be casually integrated into videos. First and foremost, someone searched for or suggested your video because they hoped to get further through the video content. DIY (Do it yourself) instructions or explanatory videos are very popular if you want to permanently gain new subscribers using the search function.

# 4 equipment

In order for your video to be watched until the end and users come back, your video should meet a certain quality standard. The resolution should be at least 1080p, preferably 4K. It is also very advisable to work with a clip-on microphone or a fishing rod. YouTube has long ceased to be a platform for uploading mobile phone videos. Your video doesn't have to be of TV quality right away, but no one wants to see a shaky iPhone video with background noise. An entry-level digital camera and tripod are best for recording your videos.

# 5 authenticity wins

Talk about topics you know and imagine the camera is your best friend. Please do not use memorized texts or read video scripts. The more mask you wear in your videos, the more difficult it is for the viewer to identify with you and the less authentic you are. As a rule, a script of 10 keywords should be sufficient for a video. Think in advance which key message you want to convey and fold the display of your camera backwards so that you cannot see yourself doing it. In this way you force yourself to look into the lens and not constantly pay attention to how you look when you speak.

# 6 video length

The following rule of thumb applies: as long as necessary! Try to make shorter and more concise videos, especially at the beginning, and do not unnecessarily drag the videos out with phrases and empty phrases. Think about your own user behavior: When you search for a video, you tend to click on the shortest of the search results, which is still placed high up, why? Because you don't want to waste time and you hope to be able to absorb the information quickly. The watchtime is also one of the most important indicators of the success of your video. If the viewers switch off after 10 to 20 percent of the video, the YouTube and the algorithm show that your video is apparently boring or does not keep what the title promises. As a result, fewer people are displayed and only appear further down in the search results.

# 7 Constant uploading

YouTube is looking for reliable content creators and rewards reliable and regular uploads. Because that improves the user experience of your community, at the same time YouTube earns money with Google Ads. So if they make your channel more visible, of course, they also hope for increased income, which will not materialize if you stop uploading. It is advisable to set fixed upload days and times that you adhere to as long as you want to actively build up the channel. You should publish one to two videos a week on your channel in order to be noticed at all.

# 8 headline

According to some experts, the title of your video accounts for around 20 percent of your video success. It is always the balancing act between the incentive to click and the so-called "clickbait" (video title suggests content that cannot be found in the video. Exaggerated formulation), which YouTube itself punishes with less attention and advertising. Think about beforehand what problem your video solves and what question someone might have who wants to solve the exact same problem. Get to the point and put the important keywords at the beginning of the sentence.

# 9 tags

The tags you can give your video are hugely important. All keywords that match the video should appear. Avoid using tags that are often searched for but deviate from the content. YouTube internally transcribes your videos and recognizes what you're talking about. Therefore, the named tags should appear in some form in the title, description and content of your video.

# 10 thumbnail

The thumbnail or preview image is the first impression. Similar to the title, it should attract attention and at the same time complement the video title in a meaningful way. Make sure to show emotions, faces, gestures, and facial expressions. They ensure faster identification.

# 11 Endcard

At the end of your video there should be an end card that tells the viewer your upload times and refers to other videos of you. The best thing to do is to link a playlist. This gives you the opportunity for someone to watch several videos of you immediately afterwards. Formulate the CTA (call-to-action) directly here as well. This can be, for example, a request for a subscription, a like or a comment.