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Today almost everyone is on at least one social network. Every network has its own characteristics, but there are also similarities, similarities and similarities. After all, you want to keep up with the “competition” - as demonstrated by the new functions for videos on Facebook. And Twitter has been talking for some time about lifting the limit of 140 characters for tweets (i.e. the previous unique selling point of the microblogging service).

Although there is an unofficial netiquette - how to behave correctly on the Internet is handled differently depending on the platform and operator. To show you how to behave in order to attract positive attention, I would like to give you some general tips give and a few Rules of the art in networking demonstrate.

But let's first look at the similarities between social networks.

Similarities of the social networks

The profile picture

Since the profile picture is usually the first thing someone sees when they visit your profile, it is also of central importance. You will surely agree with me that a placeholder - in the event that you do not upload a profile picture - does not look particularly appealing. An avatar is better than nothing, but not particularly personal. Here you will find tips for the perfect profile picture. By the way, you can now see drawings more and more often. The social media specialist Tina Gallinaro had some of her done at fiverr, which I find very successful.

The biography

Just as the About Me page is very important on the website, your biography is important on the social networks. Because after looking at your picture, your visitor will want to know more about you if they like it. So think about how you can put into words, what you can and offer and what interests you have - depending on whether you use the profile professionally or privately. Similar to an "elevator pitch", the text should be informative and arouse interest in getting to know you better virtually. But don't use a hashtag for every keyword on Twitter! Otherwise it looks too promotional. Here you will find tips from Björn Tantau on the Twitter biography, which are also useful for other networks.

The best times to share

If you use Google Analytics for your blog, Twitter Analytics for your profile on Twitter, or other tools, you can see when the best time to share is. One cannot generalize that. Just gather your own experiences and test different topics at different times. Check out this infographic for more tips.


Automated processes can now be used to save time when posting articles or messages to new followers on Twitter.

With automatic sharing, however, keep in mind that you cannot present your content in the same form on every network, and adapt your accompanying text to the respective network. It goes without saying, for example, that you shouldn't make automatic “thanks for following” messages on Twitter that close with the request to like the Facebook page or to follow on other social networks. Unfortunately, it is still common Practice. You are welcome to automate to make your work easier - but right one Interactions should always be personal and in real time! You can find more information on the topic of “automating social media” in this article from Sandra Holze.

Highlight a post

If you want to highlight one of your posts so that it gets more attention, you can

  • pin on facebook above,
  • Pin it to your profile page on Twitter,
  • Pin it on Google+.

This will give the post more exposure and interactions because it will be seen first when you visit your profile.

Highlight content

Blogger Alexa Maneuver described how you can attract attention with your content in her article "Unique Content: This is how you are guaranteed to attract attention with your content!" You have to invest time, network well, be authentic and show your personality.

Networking tips: What to look out for on the social web: TWEET

Special features of the social networks

Google+ and Facebook

On Facebook and Google+, the personal profile is intended for people and the page for companies. However, I come across personal profiles that are used by companies quite often on Google+. If it's a new follower of mine, I also like to write privately with the note that a page has the advantage of being linked to the website. Often this happens out of ignorance or because of technical problems when creating a page on Google+. So I'm adding a link that isn't just useful for blogs.

On Facebook, using a profile for your company is actually violating a policy. Here Thomas Hutter describes how you can convert a private profile into a Facebook page.


Have you ever seen that you can add a poll to your tweet on Twitter? Unfortunately, there are only two options available. There are five on Google+. And when you post a tweet in Buffer, you can now use "Create an image" and the Pablo tool to create a suitable image for your tweet. You can either upload your own picture or choose one of the existing ones, add a text and edit the picture.

XING and LinkedIn

Since both are professional networks, it is important that you fill out your profile correctly, i. H. with picture (without pet or partner, see above for tips), description of you and your professional career. You can find out how to set up a profile on LinkedIn with an explanatory video here.

Never use the standard invitations offered! Always formulate a personal invitation. Don't post private photos, just professional articles. And separate private and professional activities, there are sufficient networks for both.


An ideal platform to collect and share pictures. Give each image you upload a suitable alternative text so that the file name does not appear when you pin it. Do you know what a "pin twin" is? This is someone who shares the same interests in Pins. If you create group boards on Pinterest, anyone you invite can pin on that board. A nice networking opportunity.

Commenting on pins also brings new contacts. Here you can find out how you can use Pinterest in other ways.

Some gestures that will make you stand out in a positive way

This includes, above all, thanking you on various occasions, linking the source if you share, someone has made you aware of something or helped you and of course interactions. Here some examples:

  • If someone inspired you to write a blog article, mention it in your article.
  • Thank you for liking, liking, favoring, sharing, commenting on your blog and on social networks.
  • Participate in conversations and discussions and answer questions on blogs or on social networks.
  • Ask specific followers for their opinion on an article. Almost everyone who is approached personally reacts and comments.
  • If you have invited to a blog parade, thank you for every post in your blog, comment on the participant's blog and make an effort to evaluate it.
  • If you are very familiar with a topic, answer questions in Quora, the advice community or on forums.
  • Create your own blog or publish articles on your subject on LinkedIn, XING or Medium. There is an article by Klaus Eck that is well worth reading.


Social selling is about building a relationship. This takes place in a very similar way in social networks and in networking. No matter why you are there - you have to show your social, your human side if you want to make and maintain good contacts. It is not for nothing that it is called “social networks”. They have become a social part of our digital life.

Now I have told you what I noticed positively and what impressed me. How are you doing? What do you like and what do you dislike? Do you have any other tips for successful networking?
Networking according to (almost) all the rules of the art
Rating: 4.76 votes
    1. Hello Alexa,

      Thank you for your comment. I have already noticed you positively several times while networking and your article fits the topic very well. I find your formulation "sustainable trust in a relationship" very appropriate.

      Best wishes

  1. Hello Rudolf,

    Thanks for the comment. That's right, in writing you can easily be misunderstood and you may not even notice it. It is not always easy to find the right words, especially when it comes to sensitive topics.


    1. Dear Christina,

      Thank you for your comment. I was very happy to mention you on my blog as an example that gave me a. inspired this blog article. The evaluation of your blog parade “Conflicts as Opportunity” shows very well how one can attract attention.
      That's right, sending the request to like the page right after confirming the friend request, often happens and not well received.

      Best wishes