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To keep a blog in a disciplined manner, to publish articles regularly, to promote the content and also to earn money with it ... that sounds like a lot of work!

Successful blogging is actually a lot more time-consuming than meets the eye. Of course, you could quickly get the idea that it's much easier as a team.

However, blogging in a team brings with it completely new challenges. If you still want to take this path, you will find helpful tips and food for thought in this article to blog successfully together.

With Zielbar we have been able to gain a lot of experience in the past two years, because we are now a team of ten authors. There are also three or four guest authors per month. So we have evolved in an organic way, so to speak, from a pure blog to an online magazine with a blogger's heart. Here and there, a lot has to be organized so that everything works as smoothly as possible.

Build your blogger all-star team

Having the right team is certainly the foundation of a successful multi-author blog. Technical competence must be available, because you want to produce high-quality content after all.

In no case should you neglect the chemistry in the team. If you want to work with these people in the long term, it has to be at least as good between people as it is on a professional level.

So take your time building your Allstar team and expand the group step by step in order to slowly integrate new employees.

It is best if you are personally on the same wavelength as everyone else, and you complement each other professionally in the various areas.

  • Do the bloggers in the team complement each other optimally?
  • Does it also work on an interpersonal level?

Define common goals

Your blog will only be successful if everyone on the team pulls together. For this it is necessary that everyone pursues the same goals.

As always, when it comes to goals, they should be measurable and limited in time. For example, “being known” is not a measurable goal, while a certain turnover or number of visitors can be measured.

Also ask yourself what goals each employee has personally and whether these correspond to those of the blog or the group.

  • Does everyone on the team know where to go?
  • Do the goals bring everyone an advantage?

Administration at all levels

The administrative effort for a blog with several authors is considerably greater than if you blog on your own. It must be clear at all times who is doing what in the team, who is reacting to what and who has which permissions.

This also takes place on different levels. Internally, this relates to the blogging platform, for example. Who has what rights there? Who can make changes to the design or the code? Who can create users? And so on. It must also be clear internally who is responsible for which area.

Another level concerns everything external. Who is the contact person for guest authors? Who responds to public criticism? And how do you deal with potential customers?

All of these questions must be clarified in the team and then implemented as fluently as possible.

  • Who are the internal and external contacts?
  • Who works in which areas?

Editing as a minor matter?

So before you've even published an article, there are tons of questions to clarify. The creation and publication of articles is never a minor matter, but it is actually only a small part of the work to be done. Most bloggers who work alone focus almost exclusively on this. That will change quickly in the team. It is also advisable for teams of a certain size to have a kind of editor-in-chief who brings all the important threads together and who has an eye for the big picture. When the “critical mass” has been reached, you notice at the latest when too many agreements fail and major problems arise with the individual publications.

When it comes to the editorial department, three points are absolutely critical: the topic, the editorial plan and the deadlines.

Timely topic finding

In the team you have a lot more "antennae" and find topics that are relevant to target groups much better and, above all, earlier - and ideally you can also detect more upcoming trend topics. On the one hand, you never run out of ideas for posts, while on the other hand you have the chance to score points with highly topical topics every now and then.

Long-term editorial plan

In the editorial plan you record when which articles should appear. Long-term planning has several advantages. For example, you can bundle topics or coordinate articles. But it is much more important that you can react to failures (which there will always be).

Clear deadlines

However, the deadlines are also absolutely necessary. If these are repeatedly not adhered to, you can forget your editorial plan. You have to set the date in such a way that, if the work is divided up, everyone involved in the production has enough time to contribute (e.g. image creation, formatting, proofreading and SEO). There should also be enough time to respond to problems.

  • How are new topics found?
  • Can items be planned in advance in the long term?
  • Can the given deadlines be met?

Solid internal communication

Communicating in a team is probably by far the most important building block when it comes to blogging together. This is the only way to ensure that everyone knows what to do and whether to react to changes. With all the platforms we use to communicate today, it can sometimes be difficult to bring everyone together as a team.

At Zielbar, we solve this using our own tool, which we use to communicate. In addition to the conversations and meetings that are possible through it, we can also use the tool for content research or finding topics. Of course, there is also space for the editorial plan.

For your team, however, you can find numerous tools, some of which were mentioned in our tool parade (you can find the evaluation here). A simple project management tool could be the solution. For other teams, a private group on Facebook may be sufficient. Each team has to decide for themselves which solution is optimal.

It is important that a channel for communication is established and that everyone adheres to it. Otherwise important information will be lost.

  • How can all bloggers in the team be informed?
  • Which channel can bloggers use to exchange ideas?

Promotion and marketing as a must

Content is still king, but nobody will see it without promotion as a part of marketing. This is true for both small blogs with a blogger and for larger teams. In this area, too, completely new questions arise.

The team must therefore define how the blog or the individual content is "advertised". This also applies to “little things” such as commenting on other blogs or the way in which one's own project is talked about.

Furthermore, you have to make sure that everyone on the team helps to make the blog known.

  • How should the blog be publicized?
  • Who takes on which tasks in marketing?
  • How is the blog presented to the outside world?

Uniform appearance

The uniform appearance (see corporate identity and corporate design) should also be viewed as part of marketing. Certainly not all bloggers in the team have to wear the same uniform, but employees should somehow be "recognizable".

In addition, of course, the design also belongs to this area. Build a brand, not just a blog with no thoughtful, recurring "exterior" features.

  • How can the individual bloggers make themselves recognizable as part of the team?
  • Is content (also external) recognizable as part of the brand?

Keeping costs under control

In principle, a team blog does not necessarily have to be more expensive than a solo blog. Rather, it is a question of who pays what or how the costs are shared.

This question remains in the room until the blog also generates income with which the costs can be covered.

Additional costs (compared to a blog for one person) can arise, for example, for special plugins that make working in a team easier.

  • Who pays what?
  • How are additional costs decided?

Meaningful monetization

When it comes to generating income from the blog, a blogger team faces new challenges. Because you have to choose between countless possibilities and get the whole team behind the method. Of course, several sources of income can also be developed.

A completely different question is that of the "fair" distribution of income ...

Again, there is no correct answer and numerous possible paths. For example, Adsense ads could be shown - via the respective accounts of the authors. However, this possibility could cause unrest in a team, as the income can be extremely different depending on the item.

In addition, you have already learned in the upper part of the article that the editorial area is by no means the greatest effort. It is therefore important to think carefully about how team members are rewarded for their work when the work is not directly related to the content.

So a key has to be found (or negotiated) as to how the revenue will be distributed.

  • How should the blog be monetized?
  • How is the income distributed?

Self-marketing of the employees

Especially in the German-speaking area there are only a few bloggers who can live completely from their blog. Accordingly, everyone in the team also has their own interests. Working on a successful blog project therefore also entails a bit of self-marketing. It's always what you make of it for yourself.

Here, too, you have to find uniform rules that strike a good balance. On the one hand, the bloggers in the team must be given the opportunity to benefit. On the other hand, the benefit for the reader must always remain in the foreground. Should your blog become the marketing platform for the bloggers, the value will fall very quickly and the readers will stay away.

  • How can the individual blogger benefit for himself?
  • How far can you go with your own marketing?

Advantages of a blog with multiple bloggers

I have now mentioned various points, all of which bring with them many open questions. In other words: For you as an initiator or part of a team, that means a lot of work.

Do you want to run your blog in a team? You have to pay attention to this: TWEET

So is it even worth blogging in a team?

It is actually the case that first of all a lot of effort has to be made to blog in a team. The whole thing will therefore only become interesting later. Once the processes are in place and everyone knows what to do and when. Then you can work much more effectively in a team than alone.

The advantages of a team blog at a glance
  • You can be present “at the same time” on several social networks without any problems, without experiencing burnout in two months.
  • You automatically have x times the presence and thus more effective marketing, because each individual team member increases the reach.
  • You have more time to produce quality content without a lack of publications.
  • You can cover several subject areas by bringing appropriate authors into the team.
  • Problems can be solved in a group for which you may not be able to find a solution on your own.
  • Blogging in a team is simply more fun!

Running a team blog is a big challenge with many hurdles. But if you clarify the relevant questions and the whole team pulls together, then such a project can be very successful.

Do you have experience blogging with multiple authors? What challenges did you experience in the process? Or do you have any additional tips?
Blogging in a team - that's what counts
Rating: 4,414 votes
      1. Hello Thomas! Thank you for your comment. I am glad that you like my contribution.

        From a technical point of view, unfortunately I can only tell you how it works with WordPress. As a rule, however, you can assign so-called "roles" to each CMS when you create a new user.

        With WordPress you can do it in such a way that you simply "only" create the guest authors as subscribers and fill out the profile yourself. This way your guest author cannot influence the published article. It's best to just take a look at the different roles that are available in your CMS.

        With WordPress there are also various plugins that allow additional settings for the roles.

        I hope this helps you further :)


      1. Hello Julia,

        Thank you for your comment and the good question.
        Of course, there is no generally applicable solution to your problem. You actually have to "negotiate" that somehow.

        I would do it like this: For example, I would give 25% to someone who is new to the company, whereby this proportion can increase up to 50% over time. In this way, you will benefit more from your partner's work for a while, although she will already benefit from the work you have done in the last 2 years.

        In addition, you should definitely also determine what performance your partner must bring in order to maintain or increase the share.

        You must not forget that you have the advantage for yourself in the long term. In other words, remember that in the long term you can probably earn significantly more if you both work intensively on the blog than if you do everything alone ;-) So you are not "disadvantaged".

        I hope this helps you further.