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important terms


A process or set of rules that a computer follows in performing problem-solving procedures.

Application data cache

An application data cache is data storage on a device. This can be used, for example, to run a web application without an Internet connection or to improve the performance of the application by loading the content faster.

Browser web storage

Browser web storage enables websites to store data in a browser on a device. When the storage is used as "local storage", data can be stored across sessions. This means that they can still be accessed even after the browser has been closed and reopened. One technology that enables this is HTML 5.


A cookie is a small file containing a string of characters that is sent to your computer when you visit a website. The next time you visit the website, the cookie will be able to recognize your browser. Cookies can save user settings and other information. Your browser can be configured to reject all cookies or to indicate when a cookie is being sent. Some functions or services of a website may not function properly without cookies. Learn more about how Google uses cookies and how Google uses data, including cookies, when you use our partners' websites or apps

Unique IDs

A unique ID is a string of characters that can be used to uniquely identify a browser, app, or device. Such IDs have a different duration of use and differ in whether they can be reset by the user and how the user can access them.

Unique IDs are used for various purposes, for example for security reasons and for fraud detection, to synchronize services such as the e-mail inbox or to save settings and offer personalized advertising. Unique IDs stored in cookies are used, for example, to enable websites to display browser content in your preferred language. Your browser can be configured to reject all cookies or to indicate when a cookie is being sent. More information on how Google uses cookies

Platforms other than browsers use unique IDs to identify a particular device or app on that device. For example, a unique ID such as the advertising ID is used to show you relevant advertising on Android devices. You can manage this in your device settings. Unique IDs can also be permanently assigned to a device by the manufacturer. These IDs are sometimes also referred to as "Universally Unique ID" or "UUID" for short. An example of this is the IMEI number of a smartphone. Using this unique ID, we can, for example, adapt our service to your device or analyze device problems in connection with our services.


A device is a computer that can be used to access Google services. For example, desktop computers, tablets, smart speakers, and smartphones are all referred to as devices.

Google account

In order to be able to use some of our services, it is necessary to create a Google account and to provide some personal data (typically your name, your e-mail address and a password). This account information can be used to authenticate you when you access Google services and to protect your account from unauthorized access by other users. You can edit or delete your account at any time through your Google Account Settings.

IP address

Every device connected to the Internet is assigned a number. This is known as the Internet Protocol (IP) address. These numbers are usually assigned in blocks that are assigned to specific geographic areas. The IP address can often be used to identify the location from which the device connects to the Internet.

Non-personal data

This is user information that is recorded so that it can no longer refer to individually identifiable users.

Personal data

This is data that you make available to us and by means of which you can be personally identified (e.g. your name, your e-mail address or payment information), or other data that Google uses with information of this type can be associated, for example information that we link to your Google account.

Pixel tag

A pixel tag is placed on a website or within an email message to track certain activities such as visiting websites or opening emails. Pixel tags are often used in combination with cookies.

Sensitive personal data

These are special categories of personal data such as confidential medical information, membership of a certain ethnic group, political or religious beliefs or sexual inclinations.

Server logs

As with most websites, our servers automatically record your visits to our websites. These "server logs" normally contain your web request, the IP address, the browser type, the browser language, the date and time of your request and one or more cookies that can uniquely identify your browser.

A typical log entry for searching for the term "cars" looks like this: - 25 / Mar / 2003 10:15:32 - -
Firefox 1.0.7; Windows NT 5.1 -
  • is the IP address that the internet provider assigns to the user. Depending on the service, the user can be assigned a different address each time he connects to the Internet.
  • are the date and time of the search query.
  • is the requested URL including the request.
  • are the browser and operating system used.
  • is the unique cookie ID that is assigned to this computer by Google when you visit it for the first time. Note: Cookies can be deleted by users. If the user has deleted the cookie from their computer since the last time they accessed Google, they will be assigned a unique cookie ID the next time they access Google on the relevant device.


An Affiliate is a legal entity that is part of the Google group of companies, including the following companies that provide services in the EU: Google Ireland Limited, Google Commerce Ltd, Google Payment Corp and Google Dialer Inc. For more information on the companies that Offer business services in the EU

Referral URL

A referral URL (Uniform Resource Locator) is the information that a web browser typically sends to a target website when you click a link to that website. The referral URL contains the URL of the last website that was accessed in the browser.

Additional Information

Android device with Google apps

Android devices with Google apps are devices sold by Google or one of our partners and include smartphones, cameras, vehicles, wearables and televisions. These devices use Google Play services and other preinstalled apps. These include services such as Gmail, Maps, the camera and telephone app on your smartphone, voice output, keyboard input and security functions.

Providing our services

The following are examples of how we use your data to provide our services:

  • We use the IP address of your device so that you can load the data you have requested, such as a YouTube video.
  • We use unique IDs stored in cookies on your device to authenticate you as the person who is allowed to access your Google account.
  • Photos and videos that you upload to Google Photos are used to help you create albums, animations, and other works that you can share with others. additional Information
  • A flight confirmation email that you receive can be used to create a check-in button in Gmail.
  • When you purchase services or items from us, you may provide us with information such as your shipping address or shipping instructions. We use this information, for example, to process, fulfill and deliver your order and to provide support for the item or service you purchase.

Certain Google services

For example, you can delete your blog from Blogger or a Google website that you own from Google Sites. In addition, you can delete reviews that you have written on apps, games and other content in the Play Store.

Certain partners

For example, we allow creators and advertisers to work with measurement companies to learn more about the audience for their YouTube videos or advertisements using cookies or similar technologies. Another example are retailers on our shopping pages who use cookies to determine how many users see their product listings. You can find more information about these partners and how they use your data here.

Cookies - So that our services work properly

For example, we use a cookie called "lbcs" which allows us to open a large number of Google Docs documents in a single browser. If this cookie is blocked, Google Docs cannot work correctly. additional Information

Link data about your activities on this website with activities on other websites

Google Analytics uses its own cookies, i.e. cookies that were set by the Google Analytics customer. When using our systems, Google Analytics customers and Google can link data generated by Google Analytics with third-party cookies that were generated through visits to other websites. For example, an advertiser could use their Google Analytics data to create more relevant advertisements or to analyze their traffic in more detail. additional Information

Use services to make and receive calls, or to send and receive messages

Examples of these services are:

  • Google Voice for making and receiving calls, sending text messages, and managing voicemail
  • Google Meet for making and receiving video calls
  • Gmail for sending and receiving email
  • Google Chat for sending and receiving messages
  • Google Duo for making and receiving video calls and sending and receiving messages
  • Google Fi for a phone plan


For example, we process your data in order to provide rights holders with usage statistics, i.e. to inform them about how their content has been used in our services. We could also process your data when people search for your name and we display search results from websites that contain publicly available data about you.

Combine collected data

Below you will find examples of the combination of the data we collect:

  • When you are signed in to your Google account and do a search on Google, you will see search results from the public web as well as relevant information from the content available in other Google products such as Gmail or Google Calendar. This includes the status of your booked flights, restaurant and hotel reservations or your photos. additional Information
  • If you've communicated with someone through Gmail and want to add that person to a Google Docs document or an appointment in Google Calendar, the email address will auto-complete as soon as you start typing their name. This function makes it easier to share content with friends and acquaintances. additional Information
  • The Google app can use data that you have saved in other Google products to show you personalized content according to your settings. For example, if you've saved searches in your web & app activity, the Google app can show you news articles and other information based on your activity based on your interests, such as: B. Sports Results. additional Information
  • When you link your Google Account to Google Home, you can use the Google Assistant to manage your data and get things done. For example, you can add appointments to your Google Calendar or call up the overview of appointments for a specific day, get status updates for a booked flight or send information such as directions to your smartphone. additional Information


For example, we may use information from your devices to help you decide which device to use to install an app or watch a movie that you purchased from Google Play. We also use this information to protect your account.

Legal proceeding or enforceable government request

Like other technology and communications companies, Google regularly receives requests from government agencies and courts around the world asking us to disclose user information. Respect for your privacy and the security of your stored data are two essential aspects that we use as a guide when determining whether we are complying with these legal requests. Our legal department examines every single request regardless of its type. Often, requests are rejected that are too general or where the correct procedure has not been followed. Please see our transparency report for more information.

Ensure and improve

For example, we analyze how people interact with advertisements in order to improve the performance of our advertisements.

Ensure that our services are working properly

For example, we continuously check that our systems are working properly so that problems can be identified. If we discover that a function is malfunctioning, the activity data collected before the problem occurred allows us to resolve the problem more quickly.

Your activity on other websites and in apps

These activities could result from the use of Google services. Examples include syncing your account with Chrome or visiting Google partner websites and apps. Many websites and apps work with Google to improve their content and services. For example, websites can use our advertising services such as AdSense or analysis tools such as Google Analytics or embed other content such as videos from YouTube. These products can transfer data about your activities to Google. Depending on your account settings and the products used, this data can be linked to your personal data, for example if a partner uses Google Analytics in connection with our advertising services.

More information about Google's data usage when you use our partners' websites or apps

Provide advertising and research services on their behalf

For example, advertisers can upload data from their loyalty card programs to get a better idea of ​​the performance of their advertising campaigns. We only provide aggregated reports to advertisers that do not reveal any information about individuals.

Information about objects near your device

If you use Google's location services on Android, we can improve the performance of apps that, like Google Maps, require location data. When you use Google's location service, your device sends information to Google through sensors such as the accelerometer, nearby cell towers, and Wi-Fi access points such as MAC address and signal strength. This data enables a better determination of your location. You can activate the Google location service in the settings of your device. additional Information

Content and advertisements that you view and interact with

For example, we collect data on views and interactions with advertisements so that we can provide advertisers with aggregated reports that show whether we served their ad on a page and whether the ad was seen by a user. Other interactions can also be measured, such as how you move your mouse over an ad or whether you interact with the page on which the ad is shown.

Recognize abuse

If we discover spam, malware, illegal content, or other forms of abuse on our systems that violate our policies, we may deactivate your account or take other appropriate action. In certain circumstances, we could report the breach to the appropriate authorities.

Publicly available sources

We could collect data that is available online or in other public sources, for example to train Google's language models and develop features like Google Translate.

Partnership with google

There are more than two million partner websites and apps on the Google advertising network. additional Information

Personalized search results

For example, if you're signed in to your Google Account and have web & app activity settings enabled, you'll get more relevant search results based on your previous search activity and activity on other Google services. Further information is available here. Even if you're signed out, you can still get personalized search results. If you do not want this level of personalization when searching, you can search and surf privately or deactivate personalized search when you are logged out.

Personalized advertising

You may also be presented with personalized advertising based on the advertiser's data. For example, if you have made a purchase on an advertiser's website, the advertiser can use the data about your visit to display advertisements. additional Information

People you interact with most often online

For example, if you type an address in the Recipient, Cc, or Bcc field when you write an email, Gmail suggests the addresses of the people you contact most often.

Sensitive categories

When we present you with personalized advertising, it is based on topics that we think you may be interested in based on your activities. For example, we could show advertisements for topics such as "Cooking and Recipes" or "Air Travel". However, we do not use such topics and do not place such personalized advertisements that are based on sensitive categories such as ethnicity, religion, sexual orientation or health. We ask the same of our advertisers who use our services.

Sensor data from your device

Your device may be equipped with sensors that can be used to more accurately determine your location and movements. For example, an accelerometer can be used to measure your speed of movement and a gyroscope can be used to determine the direction in which you are moving.

Servers all over the world

We operate data centers all over the world in order to be able to make our products available to users without interruption.

Security and Reliability

The following are examples of how your data is used to ensure the security and reliability of our services:

  • By collecting and analyzing IP addresses and cookie data, we can use automated mechanisms to protect our services from misuse. This abuse takes many different forms, including sending spam to Gmail users. In addition, advertisers could be stolen money by fraudulently clicking on advertisements or content could be suppressed by launching a distributed denial of service (DDoS) attack.
  • You can use the Recent Account Activity feature in Gmail to see if and when someone else accessed your email without your knowledge. This feature provides information on recent activities in Gmail, such as the IP addresses that your email was accessed and where and when it was accessed. additional Information

Synchronization with your Google account

Your Chrome browsing history will only be saved to your account if you have enabled syncing with your Google account in Chrome. additional Information

Phone number

Once you have added your phone number to your account, it can be used for different purposes, depending on your settings in Google services. For example, your phone number can be used to help you regain access to your account if you forget your password. She can also help other people find you and contact you. Finally, it can be used to serve ads that are more relevant to you. additional Information

To show trends

If a lot of users are looking for something specific, this can provide information about current trends. Google Trends analyzes search queries in Google Web Search to determine the number of searches in a certain period of time and publishes a summary of these results. additional Information

Improve our services

For example, we can use cookies to analyze how users interact with our services. This analysis can help us to optimize our products. For example, we might find that a particular task is taking too long for users to complete, or that some steps cannot be performed at all. If so, we can revise this feature and make the product better for everyone.

Protect from abuse

For example, information about security threats can help us notify you if we think someone has gained access to your account (at which point we can help you take steps to protect your account).

Advertising that you find particularly useful

For example, if you watch baking videos on YouTube, you may see more ads related to that topic as you browse the web. We can also use your IP address to determine your approximate location so that we can display advertisements for pizza delivery services in the vicinity when you enter the search term "pizza". Here you can find more information about advertising on Google and why certain advertisements are shown to you.

Payment Information

If you add a credit card or other payment method to your Google Account, you can use it to make purchases on any of our services, such as: B. Apps in the Play Store. We may ask for more information, such as a corporate tax number, in order to process your payment. In some cases we need to verify your identity and we may ask you for information to do so.

We may also use payment information to verify that you are complying with the age restrictions. For example, this could be the case if you entered an incorrect date of birth, which suggests that you are not old enough to have a Google Account. additional Information