What does a brand strategy consultant do

General information

As a website operator, we take the protection of all personal data very seriously. All personal information is treated confidentially and in accordance with the statutory provisions. Personal data are all data with which you can be personally identified.
The following data protection declaration explains to you in terms of the information obligation and the right to information

  • what rights you have with regard to your data,
  • what data we collect,
  • what we use the data for,
  • how the data is collected and
  • for what purpose.

Since changes to this data protection declaration may be made due to new technologies and the constant further development of this website, we recommend that you read the data protection declaration again at regular intervals.


Responsible for data processing

The person responsible for data processing within the meaning of the GDPR is:
Michael Schulz, Brand Strategy Consulting & Strategic Planning
Wissmannstrasse 26
42699 Solingen
Phone: +49 (0) 211 63 55 87 68
Email: [email protected]



In the following you will find information on which data subject rights the applicable data protection law grants you to the person responsible for the processing of your personal data:

  • The right to request information about your personal data processed by us in accordance with Art. 15 GDPR. In particular, you can obtain information about the processing purposes, the category of personal data, the categories of recipients to whom your data has been or will be disclosed, the planned storage period, the existence of a right to correction, deletion, restriction of processing or objection, the existence of a Right to lodge a complaint, the origin of your data, if we have not collected it, as well as the existence of automated decision-making including profiling and, if necessary, meaningful information on their details.
  • The right, in accordance with Art. 16 GDPR, to immediately request the correction of incorrect or incomplete personal data stored by us.
  • The right, in accordance with Art. 17 GDPR, to request the deletion of your personal data stored by us, unless processing to exercise the right to freedom of expression and information, to fulfill a legal obligation, for reasons of public interest or to assert, exercise or Defense of legal claims is necessary.
  • The right to request the restriction of the processing of your personal data in accordance with Art. 18 GDPR if you dispute the correctness of the data, the processing is unlawful, but you refuse to delete it and we no longer need the data, but you do Need to assert, exercise or defend legal claims or you have objected to processing in accordance with Art. 21 GDPR
  • The right, in accordance with Art. 20 GDPR, to receive your personal data that you have provided to us in a structured, common and machine-readable format or to request that it be transmitted to another person responsible.
  • The right to complain to a supervisory authority in accordance with Art. 77 GDPR. As a rule, you can contact the supervisory authority of the federal state of our above-mentioned registered office or, if applicable, that of your usual place of residence or work.

    Right to object

    If your personal data are processed by us on the basis of legitimate interests in accordance with Art. 6 Para. 1 S. 1 lit. f GDPR, you have the right to object to the processing of your personal data in accordance with Art. 21 GDPR, insofar as this is applicable Reasons that arise from your particular situation. Insofar as the objection is directed against the processing of personal data for the purpose of direct mail, you have a general right of objection without the requirement to state a particular situation.
    If you would like to make use of your right of revocation or objection, an email to the person responsible is sufficient.


    SSL or TLS encryption

    For security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the website operator, this site uses SSL or TLS encryption. You can recognize an encrypted connection by the fact that the address line of the browser changes from http: // to https: // and by the lock symbol in your browser line.

    If the SSL or TLS encryption is activated, the data that you transmit to us cannot be read by third parties.


    Objection to advertising mails

    We hereby object to the use of contact data published within the framework of legal regulations for sending unsolicited advertising and information materials. The operators of the pages expressly reserve the right to take legal action in the event of unsolicited sending of advertising information, such as spam e-mails.


    External hosting

    This website is hosted by an external service provider (hoster). The personal data recorded on this website is stored on the host's servers. This can be v. a. be IP addresses, contact requests, meta and communication data, contract data, contact details, names, website accesses and other data generated via a website.
    The hoster is used for the purpose of fulfilling the contract with our potential and existing customers (Art. 6 Para. 1 lit.b GDPR) and in the interest of a secure, fast and efficient provision of our online offer by a professional provider (Art. 6 Para . 1 lit.f GDPR).

    Our host will only process your data to the extent that this is necessary to fulfill its performance obligations and follow our instructions with regard to this data. In order to ensure data protection compliant processing, we have concluded an order processing contract with our hoster.


    Data collection on our website

    Server log files

    The provider of the pages collects and stores data about access to the website as so-called server log files. Your browser automatically transmits the following information, among other things:

    • Browser type and browser version
    • Operating system used
    • Host name of the accessing computer
    • Time of the server request
    • IP address (no complete storage, IP addresses are shortened and logged)
    • Source from which you came to the site (referrer URL)
    • Amount of data sent in bytes.

    The server log files are stored for a maximum of 8 weeks and then deleted. The data is stored for security reasons, e.g. to be able to clarify cases of abuse. If data have to be kept for reasons of evidence, they are excluded from deletion until the incident has been finally resolved.

    The basis for data processing is Article 6 (1) (b) GDPR, which allows the processing of data for the fulfillment of a contract or pre-contractual measures.


    Our website partly uses so-called "cookies". Cookies are small text files that are stored on your computer and saved by your browser. They serve to make our offer more user-friendly, more effective and safer. Most of the cookies we use are so-called "session cookies". They are temporarily stored on your device for the duration of a session and automatically deleted after your visit. "Permanent cookies" remain stored on your device until you delete them. These cookies enable us to recognize your browser the next time you visit. You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general, and activate the automatic deletion of cookies when you close the browser. If cookies are deactivated, the functionality of this website may be restricted.

    Cookies that are required to carry out the electronic communication process or to provide certain functions you require (e.g. shopping cart function) are stored on the basis of Art. 6 Para. 1 lit.f GDPR. The website operator has a legitimate interest in the storage of cookies for the technically error-free and optimized provision of its services. If other cookies (e.g. cookies for analyzing your surfing behavior) are stored, these will be treated separately in this data protection declaration.


    Social plug-ins

    Links to the Xing and LinkedIn services are included on our website in order to share posts there with others (so-called "social plug-ins"). After clicking on the link, you will be redirected to the website of the respective provider, i.e. only then will user information be transmitted to the respective provider.

    The respective plug-in provider stores the data collected about you as a usage profile and uses this for the purposes of advertising, market research and / or the needs-based design of its website. Such an evaluation is carried out in particular (also for users who are not logged in) to display needs-based advertising and to inform other users of the social network about your activities on some of our websites.

    You have the right to object to the creation of these user profiles, although you must contact the respective plug-in provider to exercise this right. Via the plug-ins, we offer you the opportunity to interact with social networks and other users so that we can improve our offer and make it more interesting for you as a user. The legal basis for using the plug-ins is Article 6 Paragraph 1 Letter f GDPR.
    The data is passed on regardless of whether you have an account with the plug-in provider and are logged in there. If you are logged in with the plug-in provider, your data collected by us will be assigned directly to your existing account with the plug-in provider.

    Further information on the purpose and scope of data collection and its processing by the plug-in provider can be found in the data protection declarations of these providers, which are provided below. There you will also find further information about your rights in this regard and setting options to protect your privacy:
    Xing AG, Gänsemarkt 43, 20354 Hamburg, DE
    LinkedIn Corporation, 2029 Stierlin Court, Mountain View, California 94043, USA



    On our website, we also offer you the opportunity to apply for vacancies and to send us your application by email. If you send us your application, we will process the information that you provide us with your application in order to process it and to contact you.

    The purpose of processing the personal data resulting from the application documents you have sent is to be able to identify a suitable application.

    The legal basis for processing your email address is Article 6 (1) lit.f) GDPR. It is our legitimate interest to offer you the opportunity to contact us at any time and to be able to answer your inquiries. The legal basis for processing the personal data resulting from the application is Article 6 Paragraph 1 lit. b), Article 88 Paragraph 1 GDPR, Section 26 Paragraph 1 BDSG-new.

    The application e-mail and the documents sent will be kept until a decision has been made to apply and will then be deleted.

    If we base the processing of your data on our legitimate interest, you have the right to object.



    This data protection declaration was created by Hallo - IT GmbH, which also acts as an external data protection officer.