Is user experience a design

User experience design

Table of Contents

  1. definition
  2. User experience design tools
  3. Importance for companies
  4. Development tendencies

A coherent and good user experience design (abbreviation UX design) is the prerequisite for successful positioning and communication with the user at the interface with the user and thus also decisive for the success of products and services. This applies both to the optimization of existing products and services and to the best possible new launches.


User experience encompasses all aspects of a user's customer journey when interacting with a service or product, but also in general when interacting with the environment. This also includes, for example, digital user interfaces.

In this context, the term design stands for several aspects: As an aspect of design for the design of this interaction, e.g .: Interface design for visual communication with signs and symbols as in information systems. As an aspect of the design process: recognizing meanings for the user. The assignment of properties and meanings for defined products and services that can be recognized and adopted by the user. This also includes inventions that are brought onto the market.

Based on this understanding, UX design is the generic term for all management methodologies that are used to improve processes, structures and products from the perspective of customer centricity.

User experience design tools

Numerous tools and techniques are available for successful UX design: user interface design, lean start-up method, customer creation (co-creation), value proposition design, business model canvas, agile management (see agile management methods), open Space, Minimum Viable Product, User Story, Use Case, Story Telling, Persona, Consumer Need, Design Thinking, UX Tools, How Why Laddering (see Laddering), Silent Clustering and Design Charrette.

You can usually begin with recording the current state of the customer journey.

An essential aspect of all tools and techniques is the consistent positioning "from the customer's point of view".

Importance for companies

At first glance, this may seem surprising, after all, every provider of products and services assumes that they develop and optimize their products and services for the customer. In fact, products and services are often optimized according to other aspects such as savings. And in practice it is still the rule that new products and services are developed by product management taking into account production conditions, finance, legal, sales, etc. It often only becomes clear at the time of market entry whether customers will accept the product or the service.

This brings the pressure to make decisions into the company at a very early stage. If the UX design is consistently applied, the pressure to make decisions appears, firstly, much later and, secondly, in a much weaker form. So be
a) minimizes financial risks,
b) Development processes are significantly accelerated and
c) Decisions left in the market longer.

Development tendencies

UX design can be used in traditional processes. Currently, the UX design culture with lean management, design thinking and other agile methods is only used exclusively in a few of all German companies. A mixed form is much more common. For example, agile methods are used in 40% of all software development projects. The UX design culture questions established values ​​and lives other values. Therefore, these methods should always be used in the context of the existing corporate culture.