What determines the page rank in Google searches


With a few tips and tricks, you can find the right information even faster and more efficiently using the Google search engine. If you are looking for a certain term, for example for the holiday hotel "Atlantis" in the Bahamas, enter the search term in the search mask and either press the Enter key or the button to start the search with the mouse. After a short time you will receive a summary of the search. There are other options available to you to narrow down the search result.

Narrow down the search result

You can use the menu items on the Google results page to narrow down your search, especially the menu item Tools. Click the option you want, and then click the button again search or press the return key. The Google search starts again and filters the search results according to your selection.

If you want to get an exact search result in Google, enter exact search terms. The more precisely you limit your search in the input mask, the more precise the search result will be. The combination of search terms is also useful, for example "aspirin + side effects + experience report". You can combine as many search terms as you want to get the best possible search result.

If you are looking for entire sentences or parts of sentences, enclose them in quotation marks ("). This will force Google Search to find terms that exactly match the string of words you entered.

You can combine the various search criteria. For example, if you formulate a sentence like this: "The sufferings of young Werther" + Goethe, you can be sure that the search result will list websites that contain precise information about Goethe's suffering of young Werther.

When looking for something, it is best to include criteria that are not very often represented on the Internet. The more specific the term is chosen, the more likely it is that the pages found match exactly what you are looking for. For example, you are looking for the operating instructions for an old Siemens telephone. If you enter "Siemens + Telephone" in the search, you will not find any operating instructions. In this case, it is better if you enter the type description, especially if it is rare, and the term "instructions".

Consider filler words

Google searches websites for all the terms that you enter in the search mask. The result contains all entered search terms. However, some filler words are ignored by Google. Noise words are terms that Google ignores when searching, for example the words "is", "and", "or". To ensure that the search terms you are using do not belong to these excluded words, you can specifically include them in the search with a plus sign (+). Google does not ignore words associated with the +.

You have the same options with the minus sign (-). For example, if you searched for "Elvis", the hit list would be full of "Elvis Presley". However, if you enter "Elvis-Presley" in the search, all Elvis that do not contain Presley will be displayed. Every now and then a term can creep in that you have excluded with the minus sign, but most of the pages found actually no longer display this term.

The minus sign is particularly useful when searching for a product. When you search for hi-fi products on Google, you get tons of price comparison pages to begin with. By "price comparison" you exclude most of the sites of this type.

The use of synonyms improves the search results

Combine rare criteria such as type designations or technical terms when searching. This ensures that Google only searches on websites that contain the rare term they contain.

For search terms that follow a tilde (~) (type ALT GR and +), Google also searches the Internet for synonyms. For example, the term "~ murder" outputs terms such as "crime" and "suicide" in English.

Use logical operators

Google always searches websites with the logical "AND". If you separate two terms with a space, you will always find both terms in the hit list on all pages. If you are looking for all Abba records from 1970 to 1976, it is sufficient to enter Abba 1970..1976.

If, for example, you are looking for websites that contain either one or the other term, you can separate the two search terms with "OR".


You enter "Connery Brosnan" in the search mask. The search only returns websites that contain both terms. If you want to view pages that say "Connery" or "Brosnan", you must type "(Connery OR Brosnan)". Write the search term in brackets that you link with "OR".

Spread between two numbers

If you want to see a result between two numbers, you have to separate the minimum and the maximum with two dots (..).


Pizzeria 74206..74906

This searches for all pizzerias in the zip code area from 74206 to 74906.

Avoid advertising and spam

In the meantime there are more and more websites whose purpose is to attract surfers so that the number of visitors increases. Most of the time you will not get any information on these pages, just further links, often to eBay auctions or other shops. Before trusting a site's information, first check that the source is reputable. You can often tell from the preview text in the search engine that there are only dubious offers behind the page.

Often times, you will be directed to pages where you have to pay for information. Leave such pages, as you will not get any proper information here, but will only be ripped off. Google usually displays advertisements at the top and on the right edge. Google lives from these ads; but that doesn't mean that you have to visit these pages.

Units and other options in Google

Google can convert different units into others. For example, if you want to know how much 22 inches in centimeters is, you can enter "22 inches in cm" in the search mask and you will get the matching search result.

Other known units are the astronomical unit (au) or the speed of light (c). If you want to bake recipes in English, you can have "20 ounces in gram" calculated (ounces = ounces). The conversion of numbers into Roman numerals is also interesting. For example, you can display the year 2018 in Roman numerals by entering "2018 in roman".

Google can also display the circle number (pi) and Euler's number (e). You can also use Google as a calculator. To do this, enter any formula in the search bar. The calculator can also correctly convert units. You can easily enter "2kg / 100g" and you will get the correct result.

Special information about Google

Since Google is the absolute market leader in the field of search engines, more and more other online service providers are working with the search engine. You can display various search results for train connections, UPS packages and area codes.

More and more parcel services such as UPS or Federal Express are working with Google. If you have a corresponding tracking number, you can use the search mask in Google to display the current status of your delivery.

In addition, Google offers the possibility of querying rail connections. You have to enter the departure and destination stations and, if you wish, the time. The result shows all train connections that fall within this period.

If you are looking for information about securities, it is sufficient to enter the German securities identification number or other designation of the security in the Google search mask.

Perform translations

You can have individual English words translated into German. The translation from German to English also works. Enter the term you want to translate into the search mask, regardless of whether it is German or English. After the search term, write the translation direction, for example "de-en" or "en-de". If you enter the following in the search mask, the well-known free online dictionary http://dict.leo.org appears as the first link.

When you click on the link, the first thing you will come across is the translation of the term. You can then have other terms translated for you.

You can have websites in other languages ​​translated in Google. You do not need an online dictionary for this; the functions in Google are sufficient. If you find a page in a foreign language, you will find the "Translate this page" option next to the link for that page. After clicking on this link, Google translates the content of the entire website. Of course, the grammar after translation is not necessarily ideal, but it makes it easy for you to translate and read pages that you would otherwise not understand.

Use the advanced search in Google

Most of the information you want can be found using the standard search. However, if you cannot find enough results with the standard search in Google or if you want to narrow down your search even further, the advanced search will help. To do this, click the link Settings \ Advanced search. You do not have to fill in all the fields in the advanced search, only those that make sense. We will deal with this in more detail below.

In the top section of the search mask, you can filter the individual search terms more efficiently than with the standard search. You don't need to enter any special characters or separators between search words. It is sufficient if you separate the input of the individual words with a space. You can combine the individual areas with one another. Various options are available here:

contain all of these words - If you write several search terms in this field, the Google search searches for websites that contain all of the entered words regardless of the context of the text. Strictly speaking, this search mask corresponds to the standard search if you enter several search terms one after the other, separated by spaces.

contain exactly that word or phrase - Here, Google searches for the exact phrase entered, for example "The Sorrows of Young Werther". You don't have to put the search term in quotation marks. In the standard search, this function corresponds to entering this phrase or phrase in parentheses.

contain any of these words - If you enter your phrase in this field, this corresponds to the "OR" function in the standard search. With the option with all words, all of the words mentioned in the search must be present on the website. When searching with any of the words, only one of the entered terms needs to be present.

do not contain any of the following words - This option corresponds to the function "- " of the standard search. You can use this variant to search for electronic items and, by entering the word price comparison, ensure that no advertising pages are displayed in the result.

Search for files

You can use the refinement options of the advanced search to search the Internet for specific files in specific languages. At this point, you can use the advanced search to further limit your search. The options are available in the lower area of ​​the advanced search under "Refine results". You have the following options, among others:

language - You can choose any language. For example, if you want to search for a German document, you can set the language to "German" at this point.

File format - You can use this drop-down menu to search for specific formats on the Internet. Files are displayed in the search result that only correspond to the format you have selected here.

If you use the advanced search to search for a Word document (* .doc), for example, the advanced search takes this into the search field and displays the result. Google has taken the search term from the advanced search into the standard search. In addition, the extension "filetyp: doc" was added. You can also add the extension "filetyp:" to the standard search. Examples are:

PDF - Acrobat Reader files (often suitable for instructions)

DOC - Microsoft Word files

XLS - Microsoft Excel spreadsheets

PPT - Microsoft Powerpoint

RTF - Rich Text Format

Further search restrictions in Google

In the advanced search, you have even more options available to narrow your search even further. The options are:

last update - With the help of this menu you can only search for websites that have been changed after a certain period of time.

Website or domain - At this point you can only search in certain internet domains.

Terms appear - Here you specify where on the page the terms you are looking for should appear.

Safe Search - If you activate this filter, Google will not show any pages with content that is harmful to minors, such as porn sites.

Professional tips for advanced searches in Google

In addition to the tips described, there are a number of other ways to optimize your search in Google. For example, you can save the advanced search in your favorites and save yourself a click of the mouse:


You can add certain keywords to the search terms in the advanced search in Google in the word groups area. There are different keywords in Google. For example, if you are looking for the lottery numbers from the past few weeks that are no longer displayed on the ZDF website, you have a good chance of finding them in the cache. To do this, enter the term "cache: www.zdf.de lotto" in the advanced search. Google searches its cache for the specified search terms.

In addition to searching the Google cache, you can use other keywords:

inurl: - Pages with the specified search term in the address (inurl: telekom.de)

link: - Pages that link to this address (link: www.meineseite.de)

insubject: - Images with search term in the file name

phonebook: - phone book entries from the USA

bphonebook: - Entering telephone numbers of companies in the USA

rphonebook: - Entries from private phone lines in the USA

site: - Pages in the specified domain (site: zdf.de today)

stocks: - Yahoo finance share price (stocks: sap)

Image search in google

To find images on a specific topic on the Internet, enter the search terms and click on the link images. Google will then show you all the images that match the search terms. If you click on a found image, you can display the found image in its original size and take other actions. As with the advanced search, an advanced search function is available for the image search. If you've searched for images, you'll find Advanced Image Search right there for advanced search on the web. Clicking the link will take you to the advanced image search page.

Alternatively, you can save the following URL as a favorite or enter it into the web browser to access the advanced image search: