How can we use a blog website

Create your own blog

How do I create a blog?

With your own blog, you can share your interests and thoughts with the whole world - clearly more versatile and individualthan any social media platform allows. “Do it yourself” is the name of the principle that allows you to personally help shape topics on the Internet. A key feature of a blog you have created yourself is that you can adjust the design and settings yourself. You can easily publish your content yourself - in the way you want it to be.

However, many newcomers to blogging ask themselves: “How do I even start my own blog?” Even if the most important piece of advice is: “Just get started, the rest will work out!”, You should nevertheless make a few basic thoughtsbefore you write your first post. Because only with one concept can you inspire readers and, ideally, even earn money - and a blog that goes almost unnoticed is hardly anyone permanently enjoying it.

  • Find a suitable domain and strategy
  • Plan contributions carefully and set goals
  • Learn from seasoned bloggers
  • Avoid technical pitfalls
  • Blog successfully and with audience appeal

Don't underestimate the importance of the domain name

Too often, the choice of the domain is taken lightly by novice bloggers. It is important that readers remember your domain name. Possible advantage: Your visitors keep coming back and, at best, even recommend your blog at a friend's price. The perfect name Admittedly, finding it is difficult. Nevertheless, take enough time for this step: If you do not choose your domain carefully, you will regret it later.

Easy to remember...

The domain should above all memorable be. Make sure that the domain name is also used in oral communication without great memory effort. For example when talking to friends. It is best to test the whole thing with your friends: If they understand your domain correctly on the phone without spelling it, then it is a suitable name for your blog.

... and unmistakable

Do you want to attract readers across borders? Make sure your domain isn't in other languages different or even negative meaning Has. The German word “Tricks”, for example, has a very negative connotation in English.

But even within the German language there are ambiguous words that should be avoided. Especially if you want to be found as quickly as possible via search engines like Google. Whoever calls his blog about hat fashion “melon”, for example, is unnecessarily competing with all those sites that are dedicated to the tasty fruit.

If you cannot find a suitable .de domain, take a look at more specific domain endings such as .hamburg or .reisen - maybe there is something suitable.

More successful with a good topic strategy

“What should I write about?” - the question of the right topic occupies aspiring bloggers. The answer is basically simple: About what interests you. Because if you bend over backwards for your own blog and have to scruple about writing every time, you'll give up pretty soon.

Success needs planning ...

Still, if you have more than just a hobby blog for friends and want to get the highest number of readers possible, you need at least one rough strategy. Your blog then needs something special and distinctive. Something that ideally no one else can easily copy or even make better.

An example: fashion bloggers are a dime a dozen. You won't get very far with a general fashion blog. But if you focus on textiles from cruelty-free production, for example, then this could be one attractive niche in which you will quickly make a name for yourself.

... and a unique selling point

Establish yourself as an expert or authority on a topic with a high entry barrierwhich they have already overcome. This keeps the competition small and sets you apart from others. An extreme example to illustrate: Blogging about nuclear research is particularly promising if you have access to the relevant research laboratories and know specialized experts. That is a high hurdle that many competitors have to overcome first.

Create a blog and then promote it

When you're ready to get started with the first post, think about how you want to promote the blog. Dare to start with one big bang then it's best to advertise your blog for days or even weeks. Fire up announcements and previews on all social media channels and set up a countdown. However, after such an intensive advertising campaign, everything has to fit right from the start, otherwise the new readers will be very disappointed.

First ask friends

Instead of a big staging, most new bloggers prefer a "soft opening". So first you write a few posts that only friends and relatives can see and get feedback and suggestions for improvement from them. If they are completely satisfied with their blog, this already offers several contributions.New visitors that you attract through Facebook, Twitter or other social media are not faced with a blank page.

Think about the future

A little tip: build one from the start Newsletter mailing list on. Every reader is a potential subscriber whom you will regularly inform about new posts by e-mail, thus luring you to your blog again and again.

Goals provide incentives ...

Blogging should never become a duty or even torture, otherwise you will quickly lose interest in it. Set goals and focus on the main intention. Those who blog regularly gain a loyal readership and increases its awareness.

... but set realistic goals ...

Example of a possible goal setting: Write a larger post every two weeks and publish a short story every week. The more the better, of course, but be realistic. Blogging is more than planned much more motivating as ambitious goals not to be achieved.

... and find yourself a motivator

What can help you in the beginning is a Blog sponsor or "sparring partner"that inspires you and with which you can discuss topic ideas. Ideally, you can find a blogger for this who has also just started.

Get in touch with other bloggers

Network with other bloggers to share their Tips and contacts to benefit. You can of course do this online, but there are also numerous opportunities off-screen to meet other bloggers.

Make contacts online ...

Find contact in social networks and forums, ask questions, provide assistance or comment diligently and constructively on articles from other blogs. This enables you to Part of a larger community and initiate dialogue with readers and other bloggers. If your reputation as a blogger in the community increases, the potential for possible collaborations with other bloggers who link your page increases. Because the more external websites link to your blog, the better Google ranks your blog in the search results.

... or offline at the blogger get-together

In many German cities there is also Blogger meetings and round tables: Bloggers can be found here to exchange ideas on a regular basis. Ultimately, nothing is more inspiring than the success stories of others. And hardly anything helps more than advice from colleagues in comparable situations. Gain courage by realizing which surprisingly small resources lead to success. Attending these meetings early - even before your blog is published - is a source of valuable tips.

Reliable technique: create a blog

Once your strategy has been developed, the next step is the technical implementation of your web project. Because without a solid technical basis, you will not win any readers despite good ideas. The reliable technology in the background supports lasting success. Adjusting the technology at a later date is time-consuming: think through them all important technical details before the start Your blog.

Choose a suitable blog system

The weblog software is called blogger Your daily work environment: You can use it to write and publish posts, upload images, manage comments and customize the look and feel of your blog. Choosing a system that works for you is critical to the success of your blog.

WordPress is the best known and most used system and offers almost infinite design options. In the meantime, a huge community has developed around this content management system (CMS). To work with the CMS, either create a blog directly on or install the software on your own web space. A web host of your choice will provide this to you. The advantages of the last variant: You have an individual domain and more freedom in designing your website. However, this variant requires a little more effort, which brings us to the next point.

Find the right web host

For your own blog, it is usually advisable to use a provider who can give you all necessary resources in one package provides: web space, domain and the appropriate content management system - i.e. the management system for your blog. For example, the WordPress packages from STRATO offer everything you need to get started. In addition, the already simple installation of WordPress is reduced to a minimum.

Use convincing design templates

Every blog needs a design template, called a "theme" in WordPress; it determines the layout of the blog. For example, themes with large image areas are particularly suitable for a photo blog. To find a well-programmed WordPress theme for your blog, you don't necessarily have to spend a lot of money. Make yourself Of your claims deliberately. Research specifically for suitable themes. A good design portal is, for example, Themeforest. There you will find inexpensive yet professional templates for every purpose and taste. You can get an overview on the portal, test the themes and choose the cheapest option. The largest selection of free templates can be found in the official WordPress theme directory. Pay particular attention to the topicality as well as the ratings and comments from the community before you decide on a theme.

Don't install too many plug-ins

Too many plug-ins (additional functions that can be optionally installed) have a negative effect on the Loading speed a website. If possible, only install plug-ins that you really need to improve the page speed of your website. You should also always make sure that plug-ins come from a reputable source, are regularly updated and have been positively rated by other users.

Customize the subtitle of your own blog

Your theme won't show your blog's subtitle anyway, so just leave it at that with the standard settings? This is a mistake as the subtitle will at least appear in Google search results. If you search Google for “Another WordPress site” (the standard subtitle of a fresh WordPress installation), you will notice how inappropriate and careless it appears when a page with this subtitle is displayed in the search results. The subtitle can easily be found in the WordPress dashboard under Settings, then Generally to adjust.

Optimize your blog for search engines

Without search engine optimization (SEO for short), almost nothing works on the Internet these days. Most users find content on the net through Google, Bing and other search engines. It is therefore important to design your own website so that it high up in search results appears. For this, it is necessary to prepare content in a search engine-friendly manner. You should structure the posts on your blog with meaningful headings, paragraphs and lists. This not only helps the reader grasp the text. It also helps the web crawler of Google or other search engines to search, index and classify your website.

The individual blog pages should have catchy URLs - these are the addresses at which the respective pages can be reached on the Internet. For a fashion article about the best summer outfits, for example, the URL “” would be suitable. That makes the link user-friendlybecause it is easy to remember and points directly to the topic.

tip: The "Yoast SEO" plug-in is a free WordPress extension that you can use with the processing Your content helps. With the help of the plug-in, posts can be checked and optimized according to the most important SEO criteria.

Be careful of your blog's security

WordPress is not only popular with users as a content management system, but WordPress sites are also popular targets for hackers. Therefore, think about protecting your website when creating the blog. When registering, do not use a login user name such as "Admin" or "Webmaster" and select one strong password. In addition, the “Limit Login Attempts” plug-in offers you further protection - namely the limitation of login attempts when logging in. If there are too many unsuccessful attempts to log in, the corresponding IP address is blocked for a predetermined period of time.

The “All In One WP Security and Firewall” plug-in bundles all important security measures and analyzes the website for possible security gaps. Whether it's spam comments, a weak login name or too little Protection from attackers: It clarifies the protection of the website in clear graphics and gives helpful tips for protective measures.

Think of the imprint obligation and data protection

Even if you're just blogging about your personal views, vacation, or stamp collection, you most likely need an masthead. The legislator provides for an imprint for editorial content. As soon as the content is related to economic interests, there is undoubtedly an imprint requirement: The indication of name, address and e-mail address is legally binding. Otherwise you will commit an administrative offense and face severe penalties or warnings.

If you collect personal data (e.g. via a contact form or Google Analytics), you must also think about a data protection declaration. Here you will find information about the processing purpose, recipient, storage periods, responsible parties and legal bases, among other things. You must also inform your visitors about their right to information and deletion of their data. When using cookies, the prior active consent of your visitors is mandatory.

Creating your own blog: 10 tips for more success

You are wondering: How do you write a successful blog? Here are ten tips.

  1. Remain authentic and true to your beliefs. This is the only way to make blogging fun over the long term.
  2. Show emotions and give your opinion. In this way you can quickly find regular readers who identify with you.
  3. Write something unique and new things. When you write on common topics, you add a new aspect or point of view. This gives your readers a reason to find out more about the subject from you and not anywhere else.
  4. Make commenting as easy as possible. If you have to register for this first or wait for the comments to be released, you may move on impatiently or annoyed.
  5. Answer reader questions and comment. Be active on social media platforms. That gets you noticed.
  6. Always mention your sources. Nothing annoys other bloggers more than stealing ideas. Mentioning your sources also helps you network with other bloggers.
  7. Pay attention to a clear designthat makes your texts easy to find and facilitates navigation. Too many elements, clutter and possibly too much advertising are often a deterrent.
  8. Reveal something of your personality and include an imprint with contact details. Readers want to know who they are dealing with.
  9. Blog on a regular basisto keep your blog current
  10. Do not give up. Blogs grow rather slowly at the beginning, but at some point they gain momentum: Until then, you should hold out.

Conclusion: Creating your own blog is not difficult!

With the hosting package from STRATO and the simple installation of an application such as WordPress or an alternative CMS, you will achieve your goal quick and easy. If you have web space with your own domain, you do not have to rely on blog hosts. As convenient as blogging directly at may be, for example, the use of a completely self-developed layout is made more difficult there. An individual internet address is not available. With a suitable CMS, you are therefore more flexible and can determine the design and structure of your blog yourself.

Your own blog is not only the best choice for private users to reach readers. Commercial providers also like to keep in touch with customers via a company blog. A professionally managed company blog provides helpful information, answers customer questions and gives readers a look behind the scenes. The web hosting from STRATO offers you in different tariffs for every type of blog the right framework conditions to get started as a blogger.