What is a guest blog post

Do you want good guest posts? Then make the rules!

When you receive a guest post request on your blog, it's cause for joy. This means that your visibility increases and others want to benefit from your reach. However, you shouldn't just accept every guest post, especially not without first making a few important arrangements.

Last week, in the article "Publishing guest posts: How it works - 3 tips for guest bloggers" I gave tips for guest bloggers who would like to write a guest post and publish it successfully. Today it's about the other side: that of the host. Because this also has some tasks to ensure that he receives high-quality guest contributions. However, this requires some preparation, such as agreements that must be observed. Agreement? Yes, you read that right. As a host, you have a few to-dos that you should clarify with your guest blogger in order to make the publication as smooth as possible in advance. That saves you both time and nerves.

Provide clear rules for guest posting

As soon as you think about posting guest posts on your blog, you should think about what your terms and conditions are for doing so. Only in very few cases will you receive an interesting article or suggestion when you inquire about a guest post.

Often the suggestions are so rudimentary that you have to ask specifically what the idea behind them is and what the article will look like. You can remedy this a bit by setting up a special page on your blog that deals with your requirements for a guest post on your blog. I also have a guest posting page, and feel free to see how I phrased my terms.

You should determine the following information in advance:

  • Topics that come into question for you.
  • The minimum amount of words an article must have with you.
  • The condition that the article is unique and will not be published again or has already been posted.
  • That you only accept corrected texts.
  • Your requirements for how the article should be designed so that it fits your blog style or article style.
  • An indication that you may have to revise the article a bit, but that you can make changes in consultation with the author.
  • Clear requirements that certain SEO guidelines are adhered to, for example not using keyword stuffing.
  • The requirement that all comments are answered.
  • That you want the author to promote and distribute the article through their channels.

I don't agree on how often the post is pushed. But that would be another option that you could include for yourself.

These Rules help the guest post writer to be clear about what to expect and what to look out for. With your blog you have built a reputation and a quality standard. The other blogger doesn't want to come to you without a reason, he benefits from your reach. That is why it is important that you also participate Guest posts based on your standards and the guest author respects them.

Clear guidelines will help you quickly decide whether you want to accept a guest post or not. For example, I proceed like this: If you don't adhere to the rules I have formulated, you have little or no chance of publishing with me.

I would like to see who a) has dealt with my blog and b) makes the effort to implement my specifications. This, to put it casually, separates the wheat from the chaff. In addition, I have formulated my specifications in such a way that I save myself work. If I had to revise another article for a long time, then I could write it on my own and would not need the offer for guest contributions.

The conditions for guest contributions to the career bible are very detailed and with clear instructions. You can use this as a guide if you don't know what requirements you want to make or add to. The rules are very strict, but they also help to separate good from bad guest authors.

A guest post is the work of two

If you as the host think the post is good and want to publish it, then it is your job to promote the article. That means, you publish it on your channels and also link to the author. You can also tag this via Twitter, Facebook, Instagram and Google+ if a profile is available. This is not just a nice thing, but shows that you - as with the use of photos - respect the author.

As mentioned above, it is also the author's task to push his article with you. Basically, this should go without saying, because it is in his interest to reach as many readers as possible and to get them interested in his contribution.

But now there are bloggers who don't do that. For whatever reason. It happened to me myself with a very well-known blogger. For me that means that this blogger never has to ask me again, let alone publish anything. That's life.

Now I have named a lot of specifications, but what exactly is behind it? I summarize the points again for you:

Clear guidelines make collaboration easier

If you specify which topics you want on your extra page for guest posts, then this has two advantages:

  1. You state clearly which topics have opportunities for you and which do not. This is important in order to remain consistent with your positioning and with it you sort out the majority of the inquiries in advance.
  2. Anyone who wants to publish with you can check whether their topic ideas fit, or can already research the areas you have specified.

Unfortunately, that doesn't rule out black sheep. I still get e-mails today asking whether I should publish non-topic guest posts that absolutely do not suit me - despite the extra page that can be found very clearly in my menu bar. And I'm even offered finished items that don't meet my specifications. I consistently reject such requests. It just shows me that the person wasn't looking at my blog and I don't feel like wasting my time on it.

Google First

First of all: There is NO minimum number of words an article should have. GoogleGoogle itself says that the content matters.

For me, an article usually has 700 to 800 words. In some exceptional cases, like this one, I'm sometimes over 1,000 words. You can safely forget this 1,000-word rule that is still buzzing around the net like the sword of Damocles. I explained why in detail in my article “On the Myth of the 1,000 Words”.

The same goes for keyword buffering. A text that is bursting with key words is not easy to read, it is boring and it robs it of its lightness. If you write, you don't write for Google, but for the blog's readers. Those who have not understood this have not understood an essential component of blogging. But that's just my opinion.

Guest posts are unique

Articles that have already been published once and are then published again are double content. And that's not something that Google values, nor is it something readers like to see! That is why every article has to be rewritten for the respective platform. In my opinion, there is nothing wrong with taking a text that has already been published and revising it. It is important, however, that it is not adopted one-to-one.

Another approach, a new point of view, further source references, etc. can enhance a text that has already been published.

However, you are not allowed to copy from it. It is okay to refer to this, do not copy, as you will then have the double content that you do not want. A sentence or a quote is, in my opinion, also feasible and sometimes useful, but then that's the end.

A text that has already been corrected saves time and offers reputation

If you are asking for a text that has already been corrected, it is not asking too much. On the one hand, someone would like to introduce something from you, namely their contribution, to your readers and thus increase their reach. On the other hand, it would take a lot of work to correct the text.

It is a in my opinion A sign of decency to deliver your best text and that flawlessly. If you just gossip your article, you have not understood that publication is also about your reputation as a blogger. In addition, nobody wants bad text on their own blog. It's about quality - always!

Your blog, your style

With your specifications on how a blog article should be designed for you, you give the guest author good instructions that he only has to work through step by step. If your headings are all to be put in

, you prefer paragraphs, want at least three pictures, etc., then the blogger can act accordingly. This saves him a lot of time and nerves because he already knows in advance what to do and what to look out for. In return, it saves you time for explanations and corrections that you can use for other things.

Of course, every author and blogger has their own style. That's a good thing! But sometimes you still have to get to the text because one or the other formulation may not be completely round. Or because at some point some information is missing that would complete the section or or or.

It is completely legitimate for you as a host to revise something. However, only after you have spoken to the blogger, and then please not in such a way that he does not recognize his own text.

If there are more than one thing or two that you would like to improve, it would be better if you ask him to work it up. But don't forget to justify your point of view, otherwise it looks very arbitrary and the guest author will - rightly - not be in the mood to work on the article again.

It has happened to me several times that some guest articles lacked depth and then I had to ask the author to make corrections. Some authors did that and the articles were very well received by my readers. Some were not ready to do so and accordingly I did not publish them. My blog is worth a lot to me and I am also happy to forego guest posts if they do not meet my requirements.


Receiving guest posts is not difficult, but managing them well is much more. 😉 With simple and clear agreements can you the The course for a good cooperation put. Maybe even a permanent partnership will emerge so that you can build up an editorial team. That way you would always have fresh content on your blog and someone to support you editorially. From my own experience, I can tell you that this makes your work incredibly easier. Especially in phases when you don't have time to blog yourself.

I'll summarize again what you should pay attention to when you allow guest posts:

  • Make clear rules.
  • Revise the guest author's article only in consultation. Anything else is rude and unacceptable.
  • Create an author box for the guest author and link him to his blog and maybe also to some of his channels.
  • Promote the article in your network - sometimes spread over the year. The guest author appreciates that and you get traffic to your site every now and then.

Tip: Promote your old articles - insofar as they are still relevant - again and again. This way, they won't be forgotten and will meet readers who are not yet familiar with your content.

  • Be kind and respectful of every request. Not all bloggers will bother checking out your guest posting rules. Thank you for the request and refer to your page. Also offer to be available for further questions. Word of professionalism gets around.

As you become more well-known, you will continue to receive requests for guest posts from agencies and / or companies. Here I am now rigorous. Agencies / companies can only publish paid contributions to me and I mark them as advertising. Why? Because we are legally obliged to clearly separate editorial content from advertising. And because the company's article gives my readers the opportunity to avail themselves of the company's products or services. For the company this means sales and at the end of the year: profit. So it makes money. Normally, the company would also be willing to provide budget for advertising that is broadcast on TV or radio. That's why there are no free guest posts for companies / agencies on my blog.

A little anecdote about it: I once had a nice discussion with an agency. The agency informed me that they were not willing to pay to work for several hours Investing content for my site. I had to laugh a lot and kindly pointed out to her that it was her products that she wanted to promote with me. You see: I'm pretty strict about that. However, everyone has to decide for themselves. And my advice is: Don't sell yourself below value.

Tell me about yourself: What rules do you have for guest posts and how do you deal with requests for guest posts?