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Social Media Marketing Made Easy: A Step-by-Step Guide
I don't need to tell you how important social media is.
Social networks are the fastest growing trend in human history.
They are growing faster than the internet itself.
After ten years on the Internet, there were already a billion users.
(Image source: Internet World Stats)
If you think that reaching one in six people on the planet in just ten years is quick, then I agree with you.
But what about one in five people in just nine years?
Facebook has been publicly available since September 26, 2006 and was already open in June 2015 1.49 billion monthly active users.
Although the world population has increased to over seven billion, one in five people on this planet now has Facebook.
If Facebook were a country, it would be the largest country in the world.
(Image source: Huffington Post)
It has surpassed the "population" of China. Even my homeland, India.
The number is based on who is active on the platform at least once a month. It is therefore not artificially inflated and gives a realistic estimate.
So you have to learn how to deal with social media marketing if you are not yet active in this area. Otherwise you have to expect losses in the long run.
In this guide, I'll introduce you to the 15 most popular platforms.
I will give you an overview for each of them and show you how you can use them successfully. I will also introduce you to some very good sources with which you can learn even more.
First of all, a few definitions.
As usual, Wikipedia disappoints when trying to find a definition for social media marketing: "Social media marketing is a process of getting website traffic or attention from social media websites."
Wow who would have thought?
I would like to try my own definition for social media marketing:
Social media marketing is a process of creating content that is tailored to the context of each individual social media platform. This is intended to encourage user engagement and encourage the exchange of information.
The traffic gain is only the result of social media marketing. What do you have to do to achieve this goal? Write content that works well on any platform.
Of course, everyone wants their content to go as virally as possible.
For that to happen and for people to share this content, it has to be engaging. Your content must be so good that the user wants to share it with his entire circle of friends.
Otherwise you will not achieve anything.
No shared or viral content, no traffic for your website.
You hear about the same social networks all the time. But these are only a small selection and it does not mean that there are no alternatives in the vast expanse of the web.
Wikipedia alone lists more than 200.
This great graphic called “The Conversation Prism” gives a good overview.
(Image source: The Conversation Prism)
The list is pretty up-to-date. You might be surprised, however, that it looks very different compared to the first version from 2008.
All versions show a collection of around 200 services. With each new version (usually an update every two to three years), the creators remove over 100 social media platforms and add 100 more.
The world of social networks is changing incredibly quickly. If you're just getting started, start with the long-established platforms.
Betting on “the next big thing” can pay off if it was the right horse. In the beginning, however, you can't afford to leave out a Facebook page or Twitter account to implement your social media strategy. These platforms have proven themselves and are established.
So let's first take a look at some important terms from the field of social media.
Content: Content (content) is everything you publish. It can be a status update on Facebook, a photo on Instagram, a tweet, a post on Pinterest, a video on Vine and so on ...
Based on the graphic, you have already seen that content can come in many different forms and must be individually tailored to each platform. However, the context is even more important than the content.
Context: Gary Vaynerchuk says, if the content is king, the context is God. A great joke is unlikely to be seen if you hide it somewhere on a 3,000 word blog. This joke could become a huge success as a tweet on Twitter.
The opposite is also true. It is not possible to pack an entire blog post into one tweet. Instead, use a powerful call to action by using some relevant hashtags. Because we're talking about it ...
Hashtags: They are a common means of adding meta information on almost all social media channels. Twitter, Facebook, Instagram, Vine and Pinterest use hashtags. With their help, you can describe the topic of your content or mark it as part of a current trend.
Your content is easier to find and are therefore more likely to be shared.
Share (shared content): This is the currency of the social media world. Shared content is all that matters on social networks. People talk to you about impressions, click rate and potential reach. You don't knowwhether others share or pass on your statements.
When people get active and interact with your content, that's obviously good. But the goal is only achieved when they also share your content.
Buzzsumo is a great tool for measuring shares and the overall impact of content.
The more shared content or shares you have, the more people will like your content. It's the best way a user can take action.
Engagement: Engagement means that readers interact with the content you produce. These can be so-called likes, recommendations, comments or a share. All of these actions are good. The bottom line is the shared content that counts.
Now let's look at the most popular platforms (and a few newbies). I'll tell you the history of each platform. How did it come about, where is it today? I would also like to go into the context of the respective platform and give tips for great content.
You will find a table of contents below. This allows you to jump directly to the platform that interests you most.
We start with the “largest country in the world”.
History:As the film title suggests, this is THE social network. It was founded in 2004 in a dormitory and was originally only open to Harvard students. Mark Zuckerberg and his co-founders quickly recognized the potential of the site.
First they expanded to Ivy League College and a few others. In 2006 the founders opened Facebook to everyone. As you can see above, it then exploded.
Now it's the largest social media platform in the world. She caters to marketers most data and the most targeted advertising opportunities. You can define your customers very specifically. Right down to the socks they wear.
With Facebook ads, you can target 45-54 year old executives from a specific area who regularly play golf and keep spending money on equipment (thanks to credit card details).
Context: Facebook allows you a lot of freedom in terms of content. Images as well as video and text contributions work. It is important that you integrate them as well as possible into the platform.
Instead of sharing a link to a Youtube video, you should upload the video to Facebook's own platform. If you want to redirect your users to an advertising or landing page, publish the page as a tab on your fan page.
Keep your users on the platform as long as possible. Users trust Facebook and are reluctant to leave their comfort zone.
Prehistory: Google+ has only been around since 2011. The platform has already collected 250 million users in this short period of time. Hard to believe, right ?!
It was a counterattack by Google on Facebook. While Google+ certainly hasn't dethroned the king, it's still doing pretty well.
Of the 2.5 billion Gmail users, around 250 million have activated their Google+ account. However, only 25 million have ever published anything on the platform and only four to six million are really active.
The advantage of Google+, however, lies in the seamless integration of Gmail. It is based on the concept of circles around which Google+ groups all content. When you add someone to your network, you can immediately mark them as a friend, colleague or family member.
Google+ makes linking with other people really easy. You have recently been able to add people to your circles who have previously added you. This works directly via the notification by email.
One of the most successful steps was the integration of Google Hangouts, which is used by many users to host webinars.
Context: Similar to Facebook, Google+ allows a wide variety of posts. This includes pictures, videos, and even polls.
Even if you mainly use Facebook, there is one Publishing your content on Google+ is worthwhile. This is especially the case if your circles are different from your Facebook fans.
For example, let's take a look at Schmoyoho, the popular music parody channel on YouTube. The associated page on Google+ only appears as a small icon on the channel's page. With 2.5 million subscribers, there are still a lot of people who click on it.
I bet they only set up their profile on Google+ once (it shows their YouTube videos). Still, so far they had over 15 million views and had 26,000 followers on Google+ collect.
That's not bad, especially considering it's just a little extra to their other social media channels.
Prehistory: These guys did everything right. They had the perfect app and they released it at the perfect time. Within three months, they already had a million users.
(Image source: Quora)
The growth was organic. The app was so good that it hit the sales charts on the Dominated the App Store for months, even years. She still does. The iPhone 4 had just come out. That meant a big leap forward for the image quality of smartphones.
Five years and 400 million users later, the app still works in much the same way. Users post photos, tag friends, use hashtags, and double-tap to show they like what others are sharing.
It seems like not much has happened. But let's not forget that Instagram was bought by Facebook for a whopping billion dollars in 2012. Just 24 months after launch.
It has recently become possible to place advertisements.
Context: Images. Instagram was, and still is, about pictures. From all major networks Instagram has the highest engagement. Because “liking” is so easy (you only tap twice on an image while scrolling through the feed), users use it more often than on Twitter or Facebook.
You can also post short, 15-second videos on Instagram. But very few accounts use this with success.
This guy only published videos for a while, but the success was very moderate (less than ten likes with 11,000 followers).
When he posted pictures, he got a lot more likes and comments. Proof that video can work on Instagram is Ms. Dash.
Their videos regularly garner over 3,000 likes and hundreds of comments within a day of being posted.
She has over 300,000 followers because her videos are superb. Each shows a complete recipe in just 15 seconds.
If I were to create a new Instagram account, I would definitely focus on pictures. Here are a few categories that work well:
- Inspirational quotes
- Questions (they encourage engagement from your followers.)
- Luxury brand product photos (such as Louis Vuitton handbags, Ferrari, Coca Cola, and so on)
- Scantily clad women (who would have thought?)
Of course you have to Use hashtags. Add one to each photo Call to action and also make sure that you have your Using biography correctly. (This is your only chance to link to your website). You can find out more about this below.
Prehistory: Exactly, Google Video. Can anyone still remember the old player?
(Image source: KISSmetrics)
Who would have thought it would be up the platform in less than ten years 1 billion monthly users would bring? YouTube changed the way we consume video. The process is simple (the streaming is super fast), free and gives us the opportunity (thanks to the comments) to give our opinion right away.
Around 200 million hours of videos are viewed every month - that is 22,000 years.
YouTube spawned entire industries and boosted thousands of careers. Ten years ago no one could make a living from video games.
Felix Kjellberg, aka PewDiePie, is the platform's top earner. He made $ 7.4 million just from ads in 2014 alone (he's very humble in that regard). Around 40 million people watch his every move with the joystickand he just released his own game.
Thanks to YouTube, people can now make a living from teaching things, sharing makeup tutorials, playing funny pranks, or showing off their athletic skills (or inability to do so).
For marketers, Facebook is a great way to share long pieces of content with their audience. This works particularly well if the target group is not an enthusiastic reader. For example, you can turn your blog posts into video tutorials.
Pro tip: Use other social media channels as a starting point to direct your followers to YouTube. You can do this, for example, with excerpts, excerpts and a preview of your videos. These little snacks stimulate curiosity and make the user want more. You then want to see the full video.
Context: There are two ways to be successful on YouTube. You can either to chat or teaching.
There is no limit to the length of your videos. Some users have published entire courses in the form of a single, three-hour video.
If you want to be funny, you should implement it on all of your channels. Animal jokes on YouTube don't make sense for a brand that runs a blog with PPC advertising. In this case, it would be more appropriate to teach various business strategies with videos.
Don't worry too much about it. You don't need high-quality equipment or fancy cutting techniques. However, the prospect is that you can be a few steps ahead of most of the people in your niche. So just stand in front of your webcam and start teaching.
Nathan Barry says:
Teach everything you know.
Prehistory: LinkedIn is older than Facebook. It was founded in 2002 by former PayPal member Reid Hoffman. The initial growth was slow, however. Some days there were only 20 registrations.
LinkedIn never grew as explosively as Facebook. But it has been on the market for 13 years and has over 400 million members.
A strategy that focuses on the focused on what is going well. This includes, for example, the homepage, which accounted for 40% of the registrations.
LinkedIn increased that percentage to 50 percent (13,000 more people per month) in just four months. However, it took two years for the number of successful email invitations to increase from four to seven percent (19,000 more people per month).
(They tell you exactly what to do)
But it is the platform managed to be profitable very early on. After just three years in business, they started making money thanks to the premium subscription, paid job search, and a few other freemium options.
Ultimately, there were a couple of major turning points. For example, users were given the opportunity to import contacts. The platform also focused on the professional tech scene in San Francisco. Another important step was the acquisition and integration of excellent services such as Slideshare and Pulse.Eventually, LinkedIn grew into a 7,600-employee company that was publicly traded and valued at around $ 18 billion (until Microsoft paid more for it).
Context: LinkedIn is all about professionalism. The loose spelling that made some blogs so popular (including my own) doesn't work as well on LinkedIn. Users only meet there for one thing: Business.
They want to find out more about what's new in their industry, want to know who is hiring or firing, and how they can optimize their work performance.
A Slideshare presentation on the subject of “Baking Muffins” is much less popular here than the detailed company presentation at a tech conference.
If your content helps people expand their network or improve their business, then LinkedIn is the place for you. If not, you may want to focus on other channels first.
Prehistory: The description “front page of the Internet” is a good fit. Over 200 million users (unique users) per month indicate this.
Reddit is another and very special social media website that was created in a college. Reddit users are completely focused on the social benefit. Users will act vehemently against you if you distribute link baits or advertising links on their boards, the so-called subreddits.
But if Reddit users like what they see, they could bring your website down. A rush of traffic from Reddit is not easy to cope with.
Two key factors have helped Reddit become such a massive platform. TheAMAs (Ask Me Anything) and the option to vote.
Users can rate articles, links, and comments positively or negatively. This means that the most popular and helpful posts always appear at the top.
The accounts are rewarded (or punished) with karma, which is displayed separately for published links and texts.
That's why users don't have to dig through mountains of content to find something good. You can see immediately what's popular.
When famous people started offering AMAs and spent quite a while on the platform, the platform became successful.
Celebrities who have offered AMAs include Barack Obama, Arnold Schwarzenegger, Tim Ferriss, David Copperfield, and even Bill Gates.
(Users who offer AMA must provide proof of identity)
Context:Reddit is hard to crack. It is not that easy to use as another sales channel for links when you publish a post on your blog.
You must be present, communicate and offer something meaningful to your colleagues on Redditwithout asking anything for it.
First of all, you can use fun and useful links for a while to build your karma. Then you include references to your content, but only where it is appropriate. Make sure that the links only appear as a side note and do not fill an entire post.
Prehistory: I remember well when I downloaded this app in 2012 and thought, “This is stupid”. I then deleted it and didn't hear about it again until two years later.
I still think it's stupid. But 30% of American teenagers between the ages of 13 and 17 disagree. Snapchat has Over 100 million active users every day. Most of them are girls (around 70%). All the guys who share something on the platform have one thing in common: They are young.
70% of users are under 25. The hacks, spam content, and nude selfie scandals could easily distract the average adult from the fact that Snapchat is a serious marketing platform.
The app was developed just a few years ago, in September 2011, but it is already valued at 10-20 billion US dollars (depending on the source).
Context: If your products appeal to 14 year old girls and you're not on Snapchat, then you're doing something wrong. However, you can also do a lot wrong if you are already on the platform.
All pictures and videos disappear after a maximum of ten seconds. Hence everything indicates that Content on this platform is volatile and short-lived.
It usually makes sense to provide content on the same topic.
For example, you could give your audience Insights into a live event Offer. Take a few snaps of yourself on stage when giving a talk at a conference and share the snapshots with your followers.
(Image source: Social Media Examiner)
Allow a look behind the scenes. Show the happy hour in the office, the IPO party and even how you act alone at home.
You could document how you practice a speech, how your make-up fails, or what cool car you are picked up from the airport in.
Snapchat is all about sharing those precious moments that are so few in life. Make sure you use it for exactly that.
Prehistory: Pinterest is the number 1 social media platform for marketers who want to target women. 85% of the 100 million users are female. The website is a huge digital scrapbook.
Between 2010 and 2012, users needed an invitation to participate. It has only been open to the public for three years.
Nonetheless, their leads are considered to be of high quality, and Pinterest increased their market value with each financial support, which was last time at 11 billion US dollars.
Pinterest doesn't make a lot of money yet, other than a few ads for well-known brands. Nevertheless, it is definitely one of the currently Top ten most influential social platforms.
(One of the most famous pin boards on Pinterest)
Context: Always, always, always remember that 85% of the audience is women. They collect, show and share. Topics like decorations, interior design, cooking, and clothing work extremely well.
Pinterest is also one of the few platforms where the images are displayed vertically due to the layout of the pin boards. Keep in mind that your photos need special formatting to look good on Pinterest.
Prehistory: You may have noticed that newer social networks are focusing on shorter content.
A Facebook entry can have 60,000 characters. There is no limit to the length of the video for YouTube videos.
Annotation: A few years ago you needed a “Director’s Account” on YouTube to publish a video that was longer than ten minutes.
Next, let's take a look at Twitter. 140 characters are allowed here, no more. With Snapchat it is a maximum of 10 seconds. Vine also falls into this category.
Our attention span is steadily decreasing. Therefore it is becoming more and more normal Include content as information in bites.
Vine takes advantage of this by allowing users to watch videos with a maximum length of six seconds. The platform was founded in June 2012 and even before the official launch, only five months later, bought from Twitter for $ 30 million.
Context: Do you remember when I said you can either teach or entertain on YouTube? On Vine you can only entertain.
There have been some successful “Ahhh, interesting” campaigns. This includes, for example, # 6secondscience from GE. However, the incredibly short time can best be used if you make users laugh. You can win their hearts with it.
(Jokes are a classic on Vine)
There's a reason the guys who run the best and most successful Vine channels are ALL comedians and buffoons. The exceptions are a singing couple and a dancing girl.
Music is another option for being successful on Vine. If your brand works with artists, you could publish snippets of their work (or have a song produced for your campaign). That way, your product might get more exposure.
Prehistory: You may not have heard of Yik Yak before. But that will change soon. Imagine a merger of Reddit, Twitter and Tinder.
Yik Yak was founded in 2013 by two young college graduates from South Carolina. They wanted that Facebook's growth model to make use of and started on a single college campus.
They are now represented at over 1,600.
It works like this: Users log in anonymously (like on Reddit) and can then publish a text with 200 characters (similar to Twitter).
Anyone in the immediate geographic area (like Tinder) can then rate the statement positively or negatively. As a result, there is good or bad yakarma (also like with Reddit).
The app advertises To give people an opportunity to meet and speak openly with one another. So that you can imagine this better, check out the following promo video:
In just six months of launch, the software was the ninth most downloaded social media app in the US.
Yik Yak now has over 100,000 monthly users, 60 employees, and has just received $ 60 million in funding. This means that less than a year after its start, the young company is valued at over $ 350 million.
Context: If you take a look at the most popular yik yaks, almost all of them are funny. Can you see a pattern?
The reason for this is clear. If you can engage people in a relatively short period of time If you want to elicit feelings, then the easiest way to elicit laughter is.
Fortunately, Yik Yak publishes the most popular amounts on her Twitter account. This way you will get a good idea of what is working and what is not going over well.
But how do you direct users to your website?
Yik Yak has not yet made any sales with the app. But given the platform size, there will be opportunities to market it very soon. So keep your eyes open. Maybe you can secure one of the first pieces of the cake.
Prehistory: Tumblr is very important to some industries, but completely irrelevant to others. The platform is a mixture of blog, Instagram and Twitter.
The owners name their concept Microblogging platform.
The network is mainly used to show pictures. Users can simply forward or rate them. It's similar to retweets and favorites.
You can Scroll down the endless feed. That makes it so easy to use. Tumblr was founded in 2007 and, as of November 1, 2015, served over 260 million blogs.
Some of them include stars like Lady Gaga.
(Ariana Grande’s Tumblr is also popular)
The platform was founded in 2007 and bought by Yahoo for $ 1 billion in 2013. By that point, Tumblr had raised roughly a tenth of that with grants. That was about $ 125 million.
At the moment, more than 50 million posts are posted every day and the website earns from advertising.
Context: The endless scroll function makes Tumblr very suitable for pictures. It's a very visual mediumOften used by designers or photographers to display their portfolio.
Fashion brands and bloggers can use the platform to showcase content from their industry.
However, there is one type of file that Tumblr is unequivocally number one - this GIF. The animated, moving pictures are a mixture between photo and video.
Most people switch to Instagram with their photos. Videos don't work that well on Tumblr because they break the flow of reading (you have to pause, press the play button, pause the video again, and scroll to the next). However, GIFs combine these two functions.
Funny memes, animated clips and short video excerpts make users endlessly scrolling and consuming the content.
If you're into fashion, design, photography, or any other visual industry, you should take a closer look at Tumblr.
Prehistory: You'd think that there are enough blogging platforms out there now. But this is apparently not the case. Somehow, within two years, Medium grew into one of the largest blogging sites on the internet. The platform has an Alexa ranking of 578.
The simple, simple design is responsible for this. Ev Williams, one of the co-founders of Twitter, started Medium in 2012. Before he finally made the platform available to the public, there was a closed beta version.
Comparable to apps like Hemingway, the user interface is incredibly simple. The difference is that users can post posts directly instead of copying them to their own blog.
Before Medium, Williams also developed the blogger platform and eventually sold it to Google. Obviously he has a talent for blogging platforms.
Thanks to the numerousmajor publications, With Medium it is possible to put together a complete target audience without ever having to create your own website.
(Better Humans is very popular)
The most popular topics are Design, startups, marketing and social or political issues.
Context: Medium is a blog platform, so long content works well. The contributions should, however also not be too long.
The estimated reading time for each post is displayed at the top of Medium.
The user is put off if he sees an estimated reading time of 20 minutes. Many are simply not ready to invest that much time.
Seven minutes works best, so it makes sense to break longer articles into a series of shorter articles.
Ali Mese is extremely successful on Medium. He started from scratch and thanks to several viral articles built a huge audience.
Do you already have a lot of followers? Then you can use Medium to Catapult your articles to the top. This is because recommended posts end up in the “Featured Stories”. They will be seen by most of the readers.
With just 50-100 recommendations, your article can make it to the front page in an hour or two.
Content that has done well on Medium is also often adopted by large sites such as Huffington Post, Business Insider or Entrepreneur. This will give you even more attention.
Prehistory: Quora was founded as a startup by two former Facebook employees in Silicon Valley. They thought that Q&A (Questions & Answers) is a great internet format are. So far, however, nobody had built anything solid in this regard.
It turned out they were right. With a comparatively low budget of 80 million US dollars, they expanded Quora into a platform with over 100 million users within seven years.
Users can ask questions. With popular Topics can be asked several times. Scoring the answers ensures that the high quality answers come up first.
Users have built entire platforms to answer questions on Quora. Some of the answers were clicked over 1 million times.
The startup has not yet generated any revenue from the website, but plans to start advertising this year.
Context: This platform focuses on one thing: ask. You can get the most out of it by providing high quality answers to popular, recurring questions.
Thanks to the voting system, very good answers make it to the top. They usually stay there for a long time.
Try to give answers that in one, two or evenstill relevant for five years are. Some of the most popular answers on Quora were written years ago.
The The benefits of Quora can be doubledwhen you post content on the platform. For example, you could write a blog post that gives a very detailed answer to a popular question.
Not only will you have a great blog post, but you can also republish it as an article.
This will help you, your Build your reputation as an expert in your field. Users often search for additional answers from the same author when they like the first answer.
Prehistory: Finally, let's take a look at two absolute newcomers that were only released in the last year or two. One of them is that Live streaming appPeriscope. They have been around since 2014.
In line with the trend of increasing live coverage, Periscope is allowing marketers to use their cell phone camera to speak to their viewers. They can then participate and comment live.
The host speaks and the commentators respond with questions and feedback. The idea came to the founders while they were out and about during the protests in Istanbul.You could read about it on Twitter but not see anything live.
(13 year old children dominate on Periscope)
After receiving $ 1.5 million in grants, the app company was bought by Twitter for $ 50-100 million prior to launch. Of course, Twitter made the launch a lot easier, so the app 10 million users in just 4 months won. That is an explosive rate of growth.
At the same time, competitors of similar platforms appeared on the market. These include Meerkat and Blab (the latter is for group chats).
Context: Since Periscope is always a live event, there are two sensible uses. You can Invite your fans to a special live event in your life (Do you remember the Snapchat videos for behind-the-scenes viewing?), or make Periscope one yourself worthwhile event.
You can leave the reins to the commentators. You could also solve a very specific problem for your target group, or offer a session with questions and answers.
To ensure that you have enough live viewers, you have to apply for the broadcast in advance. A well-chosen headline is also very helpful in attracting the audience to you.
Use relevant hashtags and tweet them a few times before going live. By advertising on other channels, you can ensure that you get the first group of live viewers, who then share your post with their followers and invite other users.
Prehistory: The platform was founded in the summer of 2015 by the well-known film producer and YouTuber Casey Neistat and wants to seriously mess up social networks.
In the introductory video, Casey says we only post the extremely filtered, polished, perfect moments of our lives. Instead of sharing who we want to be, Beme should help us share who we really are.
Within a week of being released behind closed doors (users had to use coupons to get an account), over 1.1 million four-second video views were collected.
It works like this: You simply hold your cell phone against a wall or against your chest. The sensor then activates the camera and You record what you see without looking at the screen.
(This is how you share on Beme)
What you record is shared instantly. There is no way to use filters or improve the look of the images.
Reactions work similarly. While looking at a beme, you can inReal time selfies share by tapping the screen. Once the video is seen, it's gone forever, much like Snapchat.
(Respond with real-time selfies by tapping the screen)
Context: Similar to Vine, Snapchat and Periscope, the motto here is also: Live in the present. You share the event live and Beme is probably creating the least filtered and pristine version of it.
This is not about numbers, let alone ads or marketing. With Beme you can show the world that you are a authentic person or an authentic company are.
Imagine watching LeBron try the very first sip of a new energy drink - and maybe spit it out again.
You cannot establish authenticity. This is what Beme is for and I'm curious whether the platform can hold up.
That was a lot of stuff. You now have an overview of the 15 most important social media platforms.
You know how and why the platform became successful. You also know which channels are suitable for which areas and how you can create appropriate content.
Is your social media marketing strategy changing now?
Which platform do you want to concentrate more on?
Which side will next make the climb to Olympus?
Play oracle and share your answers and thoughts in the comments.
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