Is CPA Marketing 2019 Dead
12 Solid Email Marketing Facts & Statistics You Should Know
Despite your job status, age, or gender, there is a chance that you will read an email on weekdays before you get up. You probably did it this morning.
By now, content marketers should know that an email marketing strategy is essential for any brand. If this is what you're not into doing, here are some cutting-edge facts and figures that can help you and your team work on email campaigns and keep them on track.
Before that, here are some of the facts and statistic articles we did before:
If you're interested, you've bookmarked them. Now we're on our way!
Email Marketing Statistics and Facts
1. Email has the greatest reach
Did you know that email is the broadest marketing channel of all time? In 2018 there will be over 3.8 billion email users worldwide and the number is expected to increase to 4.4 billion users in 2023.
If you don't notice this in order to reach your customers via email, HTF analysts estimate that email marketing will continue to grow by 2022, reaching $ 694 million in market size.
2. Email marketing has the highest ROI rate
Research has shown that an email marketing campaign has a higher return on investment (ROI) than any other digital marketing channel.
A report from the Data and Marketing Association, email marketing ROI is over £ 42 for every pound you spend. That number has increased compared to the previous report in 2017. Email ROI has increased from £ 32 (2017) to £ 42 (2018).
Additionally, a 2018 Econsultancy census highlights that 74% of businesses rate the email marketing channel and recognize that this strategy brings good or excellent ROI to their business.
3. Gen Z will encourage business e-mail
Millennials and Generation X have saturated email usage, everyone knows this, but there is a generation that is likely to improve on this marketing strategy over the next few years as they get older. Brands now rely on Generation Z.
This is not just a random guess. According to a study by SendGrid and Egg Strategy, 85% of Gen Z use email at least monthly, this number grows with age, as Millennials and Gen X use email at least once a month in 89% and 92%, respectively.
Although Gen Z uses email less for work (most of them are not yet part of the workforce), they have email habits, much like millennials currently do. That is expected 68% of them read emails from companies that send advertisements, coupons, or receipts.
[bctt tweet = "68% of Gen Z read emails from companies that send advertisements, coupons, or receipts through @placeitapp." Url = ”/ blog / ecommerce / email marketing statistics facts” prompt = ”tell a friend”]
4. People rely on email to communicate directly
One of the reasons email marketing strategies have been successful for so many years is because consumers still want and trust brands to connect directly to them and, at best, volunteer to get valuable content through this channel.
Market trends suggest that banking, financial and insurance services, and retail and consumer goods, and travel and hospitality are the top industries using email marketing solutions.
5. It has the highest customer retention rates
For many years, marketers have ranked email as the most effective channel for awareness, acquisition, conversion, and retention. Now email has the highest customer retention rate. According to Emarsys, 81% of SMBs still rely on email as their primary customer acquisition channel. The customer retention rate for email is 80%.
For the next several years, according to Salesforce Trends in Customer Trust, 75% of Millennials and Gen Zers are expected to maintain brand engagement based on past interactions.
Think that not only can you keep your customers but get them back if they leave your marketing campaign for whatever reason.
Make an effort to increase and enhance email content on public holidays and especially Black Friday. It has been found that Black Friday offers have the highest winback rates, also known as customer reactivation; The figures show that winback orders are up 106% on this day compared to the rest of the year.
[bctt tweet = "Email continues to be the main driver of customer loyalty (80%) and acquisition (81%) for SMBs, according to Emarsys" url = "/ blog / ecommerce / email marketing statistics facts" prompt = ”Tell a friend"]
6. Email increases online sales
Sending 3 automated emails can result in 90% more online orders compared to individual emails, as claimed by Omnisend, an ecommerce marketing automation platform.
It is estimated that 81% of American online shoppers are more likely to buy - either online or in stores - based on what they read in an email. Consumers like email rewards like a special offer, a coupon to redeem, or an exclusive online prize.
7. Email enables immediate contact with the American market
Statistics show that 28% of American adults I admit are online all the time.
According to a press release from Market Watch, America has the largest market share in the global email marketing market. This is the key to successful email marketing strategies.
In fact, eMarketer's 2019 forecast data suggests 37.2% of the U.S. digital ad market will belong to Google, 22.1% to Facebook, and 8% to Amazon by the end of 2019.
[bctt tweet = "North America is believed to have the largest market share in the global email marketing market, according to MarketWatch." Url = "/ blog / ecommerce / email marketing statistics facts" prompt = "tell a friend"]
8. Email marketing is versatile and mobile
When an email marketing campaign is done well and optimized for responsiveness, it will be attractive, eye-catching, and have positive responses that will ultimately lead to sales.
Depending on the content you manage and the needs of your brand, 53% of emails are opened on mobile devices. You can share pictures, featured videos, or videos created in your email marketing using tools such as Slideshow Maker.
Pay special attention to responsiveness and ensure that the videos are optimized to display correctly on mobile devices. If not, visitors will look elsewhere. According to Scientia Mobile and Google Study, 53% of consumers give up on content that doesn't show up quickly enough and all your efforts so far will be doomed.
Even so, the versatility of the graphics should be synchronized with well-written text and subject lines. Paige Arnof-Fenn, owner of the Massachusetts-based marketing firm Mavens & Moguls, points out that email subject lines should be short because many people read on their phones or tablets.
9. Email is the most preferred platform for digital marketing
According to eTargetMedia, email marketing is moving towards personalization and the creation of interactive content.
This means that information doesn't just go in one direction, it arrives at the right time and consumers have the option to book something, take surveys, watch videos or follow brands on social media. Accenture's research shows that 91% of consumers prefer brands that remember who they are, recognize their interests, and make recommendations that are relevant to them personally.
On the flip side, you should be aware, as in a recently published 2019 Adobe Branded Content Survey, that 25% of consumers resent overly personalized content, so it has to be something in between and really well thought out for a specific purpose.
10. Email has the lowest CPA
Email has the lowest average cost of ownership (CPA) of around $ 10 compared to social media - $ 20, direct mail - $ 31, paid search - $ 16, and online display ads - $ 25 .
Why is this important to your strategy? Well that's easy, most brands want to get the biggest numbers with as few resources as possible.
[bctt tweet = "Emails have the lowest average cost of purchase (CPA) of around USD 10 via @placeitapp" URL = "/ blog / ecommerce / email marketing statistics facts" prompt = "Tell a Friend"]
11. People actually read their email
According to Internetlivestats, around 936,740 legitimate emails are sent around the globe every second.
To be successful, you should focus on a well executed email marketing design. If you're still working on it and need free logos or quick logo design, along with other branding graphics, check out the templates and design tools that email marketing services have or use online creators like the ones at Tag It Off. This can save you a lot of time that can be used for research instead.
It has been said that people read their email, but that doesn't mean they read everything or that they have the time to read a novel-sized newsletter.
In terms of the written content itself, keep the conversation and between 300 and 500 words so that people actually read your message instead of just scrolling down to get to what's important.
If you write long emails, they will likely end up in the trash.
12. Newsletters increase customer loyalty
When you learn to master email marketing tools, you will increase sales and conversion rates. Numbers show that you should focus on making a great newsletter, especially if you're starting a new brand.
As author Dave Pell notes, although they have died and returned a couple of times in the past few decades, newsletters are immortal. Why? He points out a few reasons, and the most important thing is that emails are personal. You are entering someone else's well-restricted area: their personal inbox.
It's really important that every email you send reflects that you've done your homework. This means taking the time to write thoughtful content, briefly explain the benefits of purchasing your products, and offer additional benefits to email subscribers whenever possible.
[bctt tweet = ”Email marketing is far from dead! Here are 12 facts and stats about email marketing via @placeitapp.
Note that the email inbox is the feed that users have 100% control over. Once they unsubscribe or mark your emails as spam, you are gone.
"Email is dead" headlines come and go when users are excited about new technology or trending social media platforms, but remember that email has outlived many of them, too. Think about when you first created your personal email address. After all these years, you are still checking, subscribing to new services, and will continue to do so for years to come.
As a marketing specialist, the challenge now depends on adapting an email marketing campaign to current trends and new users.
About the author: Karina Ramos
Karina Ramos is the representative of Placeit. A platform where anyone regardless of technical or artistic ability can create their own visual assets for their brand. Connect with Placeit Facebook and LinkedIn.
About WHSR Guest
This article was written by a guest contributor. The author's views below are entirely his own and may not reflect the views of WHSR.
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