Why was KFC China bought by the Chinese?
Fast Food: This is how McDonald’s and KFC attract the Chinese
Do you like to eat typical of the country abroad? I do, although it takes getting used to eating Chinese breakfast in Beijing: instead of coffee, there is hot soybean milk, instead of omelette, rice porridge with mushrooms and fermented eggs. Youtiao (oil cakes) instead of bread rolls fried in the deep fryer are not for everyone either.
Recently, it has not only been possible to order such goodies online in Beijing, but for the equivalent of one euro in porter wages, they can be brought to bed from 5:45 a.m.
Anyone who wants to eat Chinese around the clock will find a restaurant in every street district of the capital, serving Chinese rice dishes from chicken to beef in a spicy sauce. "So what," you will now object, "what is special about eating Chinese around the clock in Beijing?"
The highlight is that the food is served by foreigners I would never have expected: fast food chains from the chicken roaster Kentucky Fried Chicken (KFC) and the burger empire McDonald's, who were always proud to have it at tastes the same to them worldwide, China flags have long been hoisted over their menus.
"Chinabrei" and "Old Beijing Roll"
KFC were the first to introduce “China Porridge” as a menu in 2008 to keep them in business in China. Behind her “old Peking roll” is chicken wrapped in dough and garnished with cucumber, a cheeky copy of the preparation of the famous Peking duck. A lot of chili turns a KFC chicken into a Chinese "Sichuan-style fire chicken".
To watch and sample the east-west snack bar spectacle, I recommend breakfast at Beijing's first KFC, which opened in 1987. The three-story establishment, China's first ever fast-food restaurant, has become a gastronomic and historical institution.
It's next to the Beijing Tea House on Qianmen Xidajie Street. Diagonally across the street in sight rises the Mao mausoleum on Tiananmen Square, Tiananmen Square.
McDonald’s had to follow suit
In their early years, the fast-food temples, which are now joined by branches of Pizza Hut and Starbucks, became the gateway to the hitherto unknown western world and way of life for the Chinese. But now it is about to get more Chinese again with fast food: The calculation of KFC, in whose more than 4,000 snack bars in the country eat six million customers every day, to fry the Chinese an extra sausage, worked out.
Competitor McDonald’s, which has 1,700 branches, 1000 of which are open around the clock, had to follow suit in June. He now has rice dishes (and chopsticks as cutlery) for Beijing's night owls, who apparently only tolerate Big Macs and fries during the day.
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