Bluehost is a good host

Warning: Poor hosting can compromise the security of your site

When building your website, you will likely focus on the content, SEO, graphics and layout, advertising and marketing - all essential parts of a good website. However, it turns out that the server that you host your website on is very important.

Before choosing a website's content and design, you need to first choose a reliable web host. Preferably one that doesn't affect your website's loading speed or ranking. One of the factors that search engines like Google look for when indexing web pages is the speed at which they load.

While a good web host may not necessarily find your website on Google's first page, a bad host can ruin your credit rating on Google and other major search engines. The type of server, the speed, the location and the uptime of the web hosting provider influence the creditworthiness of your website with the SEs. Don't allow a bad host to ruin your website's search rankings.

Statistics and facts

A recent survey found that around 79% of shoppers are dissatisfied with website performance and are less likely to buy. The study focuses on the correlation between website performance and the revenue the domain generates.

The average cart abandonment rate is 68% as measured by the Baymard Institute. Customers add products to their shopping cart but leave without purchasing. This is known as car demolition. This is one of the biggest challenges facing the ecommerce industry, and a major reason for shopping cart abandonment is slow websites.

If you're an online magazine or don't need an online trading website for your business, you may have experienced similar issues like page abandonment and a high bounce rate - a visitor who lands on your website and leaves without using the page to interact. The likelihood is that this is due to slow load times due to the host of your site.

Bad hosting services are real and can only be overcome with the help of a great hosting service.

The bluehost phishing

Back in August, Silver Fir Design discussed a situation where the web hosting Bluehost - based on the customer receiving a phishing email - was trying to sell one of its customers a $ 1,200 annual SiteLock security service. Didn't paint a good picture of Bluehost, although the phishing emails are somewhat common.

The hosts' owners did not investigate the offending situation before attempting to sell an expensive security service to their customers.

Fast forward the situation to this day and it is still happening.

White Fir's experts were asked for advice by a customer after receiving an email from Bluehost. The recipient was suggested to spend $ 49 a month on SiteLock that would fix the scam email problem.

In the case of the email shown above, we were able to determine that it was a phishing email as one of the links points to the website:

my.bluehost.com.f33ba15effa5c10e873bf3842afb46a6.co19331.tmweb.ru instead of my.bluehost.com.

The above situation was another great example of why someone contacted SiteLock about the alleged malware problem. You received a second expert opinion from another security company. The latter was able to identify the problem and save the customer's resources.

A bad web host can bring you down

How does a user know if a website hosting company is shutting them down? There are several host characteristics that Google rejects that can compromise the security of your website. So instead of likely appearing on the third page, your domain is not showing up before the tenth page in search results, all due to an issue with your web host. Check your web provider for one of the five things listed below.

1- website speed

According to one study, about 50% of visitors expect a website to load in 2 seconds or less, and around 40% tend to save themselves if it takes more than three seconds. Many ecommerce websites can turn out to be a very costly lesson if the impact of load times is underestimated. An internal survey by Amazon some years ago it was found that only a slight increase in loading times of 100ms led directly to a decrease in sales of 1 in%.

Unless your host is dropping the ball, your load times should be extremely fast. If things don't go as expected, it could either be due to a lack of investment in infrastructure or an overload of the shared servers. This should never be the case unless the hosts of your website neglect their responsibilities.

Make sure you do a quick web search for independent reviews before choosing a server host or transferring domains. There is a community of professionals who take the time to review these type of services and they are usually quite thorough. It doesn't have to be that expensive either.

For example, LCN.com offers volume discounts for buying and transferring multiple domains.

2 support is important

Imagine this: you sit down at your desk with a fresh cup of tea, crack your fingers and search the backend of your website to check the analytics and statistics, only to be greeted with an error like the one shown below:

Before filing messages, find out about the planned downtime of your provider. The next step is to make sure things don't get mixed up on your side, so email support.

Finally, a day or two later, while losing a lot of potential sales, you get a response and it turns out that several servers had to be restarted. The whole thing could easily have been avoided if your domain hosts had checked their message box regularly or had administrators on call 24/7.

The moral of the story is that you should always consider a provider reputation when it comes to getting your support for your business. If they are widely known for slacking off, you can take your projects elsewhere as well.

3 - lack of awareness

Hosting sites and providers are not godly and it is possible for them to misunderstand the basics of how it affects search engine rankings.

This means that the SEO measures you are taking to optimize your website can be inadvertently interrupted. Instances can vary widely, but it's so easy to close a website to get too many visitors or to request the removal of various plug-ins due to stress from the host's inefficient infrastructure. In case the hosting provider doesn't know what robots.txt is, they can cut the Google bot off your website for too many visits.

It is important that you do your homework with your hosting provider to ensure that none of their rules and guidelines affect the customer experience of your website. You should also find out about a particular host from other people if they have a reputation for using their customers in harmful tactics.

4: The host's operational uptime

It is important to research the aspect of a host's uptime. as its category guarantees. If your website is slow or inactive during peak hours, such as late at night - which is bad for SEO purposes - it means your website is blocking search engines.

There is no other way for search engines to index your website if they cannot walk around. If the search engine does not know that it contains a keyword or that you have updated content in your domain, it will not be indexed correctly. This leads to a negative impact on search rankings and security.

To avoid having a petition re-included in search results, monitor your website with a service to alert you of a crash and provide information that may be difficult to determine.

5 scalability

If you have a blog or an online store, the growth and security of the website should be the primary goal. If you start with the lowest tier, lack of resources can hinder a seamless pace for your business projects.

A good host will give you a wide variety of blueprints to let you know when it is time to upgrade to a higher, more secure level and give your site the best facets to meet your specific needs.

In a nutshell

To host a website, your web host provider is a reliable foundation. A good host can enable your site to reach its potential in less time by providing stability and help whenever you need it.

When looking for a new host for the next project, pay attention to the minimum criteria that we mentioned earlier, such as excellent support service, solid security practices and enough space for your work!

About WHSR Guest

This article was written by a guest contributor. The author's views below are entirely his own and may not reflect the views of WHSR.

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