How much money do educational YouTubers make

Commercialization on the YouTube platform

In 2007, YouTube introduced the so-called "Affiliate Program", which enabled the monetization of uploaded videos. With the increasing popularity of the YouTube platform, the interest of large companies and companies has also been aroused. YouTube recognized its potential and developed into a commercial platform that enables the growing channels to earn money with the advertising income from the monetized videos.

Infographic about monetization on YouTube by klicksafe

The klicksafe infographic illustrates the earning potential of YouTube stars.

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The term monetization describes income from so-called pre-rolls, mid-rolls or post-rolls. These are third-party advertisements that are displayed before, during or after a video.

The YouTuber Phillip Steuer announced in an interview that he receives around 1 euro for every 1000 clicks of his videos. So the more views a video has, the more money it makes. YouTube receives 45% of the advertising revenue, 55% goes to the YouTuber himself.

However, the monetized videos must have achieved a minimum number of views in order to be able to earn from them. Thus, income below the value of 70 euros is not paid out at all.

Product placement and product recommendations

But in addition to advertisements, product placement and product recommendations also play a major role in order to be able to make a living from the profession of "YouTuber" or "YouTuber". Contracts are entered into with third-party providers whose products the YouTube stars present, recommend or include in the subject matter of the video during their video. The longboard trend returned in Germany after September 3, 2014, after the four YouTubers Simon Unge, Cheng Loew, Julian Bam and Dner made a longboard tour across Germany. In their videos they advertised the Concrete Wave skate shop in Cologne. It shouldn't be just any longboard, because the YouTube stars spoke of THE store in Cologne-Ehrenfeld.

BibisBeautyPalace and Dagibee (see also: YouTubers) also use their haul videos (see also: Hauls) to advertise, for example, the drugstore chain DM, whose products they then present to their audience.

At this point it should be mentioned that beauty bloggers can present products without the identification of a product placement in their videos, as long as the provision does not exceed the value of 1000 euros.

The earnings of such product placements vary greatly depending on the company's bid.

Example: Product Placement Longboard Tour

YouTubers also receive remuneration for links that appear during the video or in the video description (so-called affiliate links) that lead to a third-party website.

YouTube stars earn from advertising revenue

The page provides estimated monthly earnings for YouTube stars, which gives an approximate picture of total wages from all sources of income. The Let's Player Gronkh earns, for example, estimated from all sources of income and depending on the number or size of the orders between 6,200 euros and 98,600 euros per month.

In addition to income from advertisements and product placements from third-party providers, the larger YouTube channels sell fan merchandise that is produced with the support of YouTube partners. Fans can buy their stars' hats, bags, shirts or sweaters.

However, it is estimated that just under 1% of all YouTubers worldwide can live well on the income. The 1% includes, for example, the Swedish YouTuber PewDiePei, who, according to the newspaper Expressen, is said to have earned around 6.8 million euros with his videos in 2014. After the publication, a heated discussion broke out on the Internet with envious people, haters and his fans, which PewDiePei reassured with a statement of its own on YouTube.

Hidden product placement and surreptitious advertising

But it is not always clear where advertising and marketing begin and where they end. The problem of surreptitious advertising is becoming an increasingly important topic, especially on YouTube. Companies offer YouTubers the chance to make big money - but with the condition that the advertising is not labeled as advertising.

YouTuber fans usually feel an unusual closeness to their stars. "And that is perfidious when the proximity is exploited to accommodate advertising messages." Said Jürgen Brautmeier, chairman of the directors' conference of the media companies. If the fans of the YouTube stars are easy to influence anyway, surreptitious advertising makes it even easier to increase the turnover of the companies and thus the own turnover of the YouTubers.

The state media authorities, whose tasks include the regulation and control of telemedia, want to tighten their controls with regard to the Internet and especially the YouTube platform and develop new proposals in order not to let the problem of surreptitious advertising get out of hand. This plan has now been strengthened after surreptitious advertising was discovered in the videos of the comedy trio Y-Titty and that of the lifestyle YouTuber Daaruum.

Among other things, LeFloid shows its earning potential more transparently with the affiliate links. So he writes under his videos where these links can be found and what they mean exactly. “The mmoga links are affiliate links. That means, if you should order something from mmoga, a part of the income supports Frodo & me without you having to pay more for it. "

Media Authority Guide: Advertising Labeling for Social Media Offers

Here you can find the guidelines including the social media labeling matrix with specific examples

"Digression": YouTube has to rethink

Even if YouTube is currently more popular than any other social platform according to studies, future-related difficulties are gradually developing. Bertram Gugel, media scientist and internet blogger, gave a lecture on this topic at the Republica 2015 (conference on the topic of media) on these issues, which were summarized below:

In summary, according to Gugel, YouTube will not be able to keep up with its current strategy on the market in the future. Sites like Twitter or Facebook outperform YouTube when it comes to the reach of videos. If a YouTube video is shared on Facebook, it currently achieves 10 times more reach - because Facebook has the great advantage of a much stronger community and thus the stronger character of a social network in which more is communicated, shared and liked. According to Gugel, most of the videos are viewed on Facebook and make YouTube appear more like a "means to an end".

As their fame grows, successful YouTubers also see the opportunities that other media open up for them. YouTube is therefore seen more as a springboard for music, films, TV or books and cannot keep the stars with significantly lower pay than, for example, film and television in the long term. YouTube is evolving into a marketing platform that loses its need to monetize the videos when the stars earn better on other platforms or through other media.

YouTube is currently the most popular platform among Germans, but sites like MySpace, SchülerVZ or StudiVZ show how quickly this can change. YouTube has to reposition itself and recognize trends in order to be able to keep up with the market in the long term.

You can find the lecture again under the following link: Fleeting power? YouTube in the crossfire - Facebook & Co attack.