On Quora, how famous are you
What can you do when you have a “great” article but don't get any traffic?
You just wrote an unbeatable article.
You have really thought of everything and you are sure that the article will be very well received.
After a lot of preparation and with a lot of expectations, you will finally publish your post.
You wait ... and wait.
And nothing happens! No traffic!
What went wrong there?
It is like this with the content on the Internet ...
It is by no means enough to simply produce some.
There's more to it than that.
I speak from experience.
I can even prove it.
In a joint study, Moz and BuzzSumo analyzed a million articles and found that “50% of 100,000 randomly selected posts, two or fewer Twitter shares, two or fewer Facebook interactions, one or fewer Google+ shares, and not a single LinkedIn share exhibited. "
"75% of the posts did not have a single outbound link and had only one or no reference to an external domain."
That said, most people don't give a damn about the content that comes out every day.
A few pieces of content get all of the web's attention, but most of them just don't work.
If you write content and then hope it will make it big, you are just wasting your time and money!
No matter how good your content is or how much potential it has.
Good content doesn't just become successful overnight and attract a lot of visitors.
How can you generate traffic for your article? How do you get the backlinks, attention, and readers you crave so much for?
You need to be aggressive in promoting your article, especially if you're new to it.
Sounds crazy when you think about it.
Content marketing is actually an advertising strategy.
To get good results, you have to have your Content apply.
So you are actually promoting your promotional material.
I will now introduce you to a strategy with which I have already successfully advertised my own content.
If you can successfully implement this strategy, you should get more readers so that all the time and effort invested is not in vain.
It worked really well for me.
You can become very successful if you follow my instructions.
Ask the best “sharers” for help
You would be surprised to know how many people will come to your aid if you just ask them to.
The search for influencers made me successful.
Without their support, I would not have made it.
It's one of my best strategies. I identify people who share content that is similar to my articles and then reach out to them in the hope that they will want to share my post too.
There are different approaches. I personally can recommend BuzzSumo as it provides you with detailed information and practical metrics.
Here's what you have to do.
I'll just take one of my previous blog posts as an example.
It's about SEO plug-ins for WordPress.
I use “WordPress SEO Plug-ins” as a keyword and look for similar content.
I go to BuzzSumo and enter the term in the search box.
Then I click on “Search”.
Here are the results:
A few are from NeilPatel.com, let's ignore them for now.
I'm targeting the post with the most shares.
In this case, it comes from Social Media Examiner.
The article is about WordPress plugins for social media marketers.
So it may well be that many readers might also be interested in an article about SEO plug-ins.
Now you have to do the following:
Click on “View Sharers”.
You will now see a list of all the people who have shared this post. The list also contains helpful metrics such as the page authority, domain authority, the number of Twitter followers, etc.
Now you can go through the list and identify the people you want to contact.
BuzzSumo makes their Twitter contact and website available to you.
Personally, I like to write an email. A lot of people don't see their messages on Twitter, so I look for an email address or a contact form on the website.
If necessary, you can also contact us via Twitter.
You send them a personal message explaining that you've made a post on a related topic. Then you can ask them to share your article as well.
Here is a good template to use.
If your article is better than the post they shared before, you have a good chance of getting a link too.
But you should write to at least 5 people. The more the better.
If you can convince a few influencers to share your content with their audience, the traffic for your article is almost certain.
You can also use the Open Site Explorer to find out where articles are linked from.
This tool is also quite useful.
Use Klout to find matching quotes from influencers
Here's another strategy to get influencer support to promote your articles.
The process consists of four steps:
- You need to find influencers who are experts in your field.
- You need to contact them and ask for a quote.
- Then add the quote to your article.
- Then politely ask them to share your article containing their quote.
But what's the best way to do it?
I can recommend the following procedure.
Go to Klout.
You can use this tool to find potential influencers.
Log in or create an account. (Klout is free.)
Then you can go through the topics.
You need to enter a term related to the topic of your article.
Let's just say I wrote an article about content marketing.
Then I put “content marketing” as a keyword in the search box.
Then I choose the topic that best fits my article.
The result is:
On the left you see a list of 10 experts that you can follow.
I start with this list because these people / brands are among the experts in their industry.
Or you can just go through the articles and find influencers.
Find an interesting influencer and then click their name as well.
I'll take Neal Schaffer.
Here is the information provided on Neil:
I can immediately see where his specialties are and have access to his social media accounts.
Now all I have to do is find the best contact option.
This is not so hard. Sometimes you just have to search a little.
His website contains a contact form.
All I have to do now is write him a short message.
Just say something like this: "I wrote an article the other day about [your topic] and I would like to ask you for a suitable quote."
Also mention that you will send him the finished article and that you would be happy if he shares it with his readers.
As soon as you have incorporated the quote, you can send the influencer your finished article and ask him to share it.
If your article is good, you have a good chance of success.
And you have already presented your content to a new audience and made an important contact for the future.
Um! Your network has grown.
Take with sides Kontactthat you referred to
Check out one of my articles. You are sure to notice something.
I regularly refer to helpful websites.
I've put four links in a few sentences.
One links to HubSpot, one to the Wall Street Journal, another to an article on Medium, and one to the Digital Marketing Academy of Canada.
I make additional resources available to my readers so that they can dig deeper into the subject if they want.
But, you know what?
It's also a great way to get in touch with influencers who will then share your content.
This is actually quite simple.
Make a note of the links that you have included in your article (and the corresponding anchor text).
Then you can contact the websites you referred to and ask them to share your article with their readers.
This is the "I'll scratch your back when you scratch mine" method, and it works amazingly well.
I was able to gain thousands of shares and a lot of traffic using this method.
If you are absolutely certain that your article is of high quality, this should get the ball rolling.
Think about it.
A blogger is certainly honored when someone links to his website.
You just let him know and ask him to return the favor.
You probably already know that the law of reciprocity is extremely effective.
It is rule # 1 of the Robert Cialdini Principles of Persuasion.
I can warmly recommend this method to you.
You might even develop a good relationship with a key influencer in your industry.
Publish your article on Alltop
I love alltop!
It has become increasingly popular in recent years. Still, many marketers don't know it yet.
That's a shame.
You can not only find great ideas on Alltop, you can also expand your audience there.
And you don't even have to put in a lot of work.
Your new articles can appear automatically on Alltop.
I found some great content doing a search query in the Social Media Marketing category.
In order to enjoy the advantages of Alltop, you have to register.
It's quick and free.
Scroll down the website to “Submissions”.
You have to click on it.
Then you need to create an account.
Follow the instructions to set up your account.
Alltop then verifies your site.
When that's done, your article (and the rest of your content) will appear in a relevant category on Alltop.
If your article is not getting enough traffic, you can use Alltop to attract more visitors to your site.
And the best part is that you don't have to lift a finger. All of your posts appear automatically on Alltop.
Quora is one of the best internet resources for marketers to use.
You can use the site to learn about current industry trends, find new ideas, build authority, and promote your brand.
You can promote one of your articles and get a lot of traffic.
Quora is really great for attracting new readers.
I've put a lot of time and effort into Quora because it's a great source of referral traffic, building my personal brand, and increasing my reach.
By the time I wrote this article, I already had 650,000 views.
Here's what you need to do.
You need to search Quora for a question related to the topic of your article.
I'll just take conversion optimization as an example.
I'll put that in the search box.
Click on the topic that best suits your search query.
In our case, we find a topic that is all about conversion optimization.
You have to click on it.
The topic has over 2,100 questions and has over 8,800 people interested in the respective answers.
I now slowly work my way through the feed until I find a question that goes with the item I want to promote.
Ideally, the question should already have received many upvotes and comments.
Once I've found the right question, I can answer it in detail and refer to my article.
I use Quora to attract 10,000 visitors to my website every month!
I am living proof that it works.
The key to success are detailed answers that leave nothing unanswered.
Here is a small excerpt from an answer I gave about improving the domain authority:
You can find the full answer here.
You don't necessarily have to be as detailed as I am, but you should definitely go into detail to stand out from the crowd.
Short answers are not enough. Quora prefers detailed answers.
This is important to drive traffic to your website and build credibility.
Use different media
I love that there are so many different media available to me in content marketing.
So I'm not tied to the normal, text-based blog posts.
I can also just experiment with podcasts, videos or infographics.
I make use of all three.
Not only does this make your content more interesting, you can also reach more people.
Here's what you should do when you've written another “great” article and need traffic.
Convert your content to other media and then reference your article.
If no one else is linking to your article, you can at least set a link yourself.
Here's a great example from Kissmetrics.
The article is called: "Scalable Sales Models in SaaS - It Starts With Your Pricing!"
This article describes how to implement a measurable sales strategy.
But that's not all.
There is also a matching video: "Seven Tips to Get Your SaaS More Customers and Greater Market Share."
The video does not accurately reflect the content of the article, but has a few overlaps that are made to reference the article.
You can do that too.
But always remember that you don't necessarily have to make a video.
You can also use podcasts or infographics.
Here are more ideas:
Your article doesn't have to hit the nail on the head. You can create additional content and then link it to your article.
Make use of your email list
While this is obvious now, there are many marketers out there who are not making use of their email subscribers.
If you want to promote an article, there is nothing like your email list.
But you have to pay attention to one thing.
You can't be too pushy.
You shouldn't send generic emails just asking people to read your latest article.
I am happy to provide interesting information related to the topic of my article in order to create a smooth transition.
Here is an example:
I recently wrote an article on "How to Pick the Right Domain Name" when yours is already taken.
In the email I could point out the fact that in the fourth quarter of 2016 there were already 126.9 million assigned “.com” domains.
Then I can point out how frustrating it is when the perfect domain name is already taken and then I mention that I wrote an article on the subject that my subscribers should read if they are faced with the same problem.
You shouldn't shamelessly promote every article.
Then you just annoy your readers and they will then unsubscribe from the newsletter.
But every now and then you can provide them with added value.
And if your email list is big, you can give your article such a big boost.
The simplest methods often produce the best results.
You should definitely take advantage of the emails.
Many marketers get themselves into trouble because they believe that when an article is published, “it is all” is done.
I used to feel the same way. I put a lot of energy into writing and thought that was all over with that. Are you familiar with that?
My job is far from over once the article is published.
Then it actually really starts.
Unless, of course, you're Seth Godin. If not, then you need to aggressively promote your content.
Fortunately, you can use different methods without being intrusive.
Just try out the methods that I have presented in this article to get your article the well-deserved traffic.
Once you've got the hang of it, you'll always know exactly what to do when you've written another great article.
What do you do if your content isn't getting the results you want? What methods have you tried to get good results?
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