How Affiliate Marketing Works 12

Affiliate Marketing Made Easy: A Step-by-Step Guide

Ever since the 4-hour work week was introduced, everyone seems to have the same goal.

Wake up in the morning, turn on the laptop and see something like this:

(Image source: Top 5 SEO)

Passive income.

That's the dream isn't it?

Make money while you sleep.

99% of people have with Affiliate marketing started.

The idea is that you promote other people's products and get a commission when people buy something thanks to your marketing.

The model is based on the Commission distribution. If you have a product and want to sell more, you can give sellers a financial incentive. If you don't have a product and want to make money, you can promote a product that you believe is worth and earn money with it.

I've already talked a little bit about it, but today I want to dig deeper to explain what affiliate marketing actually is and how to get started.

definition

The best definition of affiliate marketing can be found on Smart Passive Income by Pat Flynn:

Affiliate marketing is the process of earning commission by promoting other people (or companies) 'products. You find a product that you like, promote it and earn a piece of the profit for every sale you make.

However, Wikipedia speaks of 4 partiesinvolved in the process: dealers, the network, the distributors and the customer.

Other definitions speak of 3 parties.

(Image source: CJ)

I will explain all four at once. But when it comes to actual marketing, there are two sides to the affiliate equation: the product manufacturer and seller as the marketer

Therefore can Affiliate marketing as a marketing pThe process of product manufacturing and marketing by different parties can be considered, each party for its own Contribution gets part of the profit.

It's not just advertising or product manufacturing.

You can be both the manufacturer or the marketer and still benefit from the commission distribution.

Let's look at all areas of a successful affiliate marketing system.

The dealer: Sometimes also known as the manufacturer, seller, brand, retailer, or provider. That is the party that makes the product. A large company such as B. Dyson, which makes vacuum cleaners.

Or it could be a single person, like Mariah Coz, selling online courses to women entrepreneurs.

From sole proprietorships to startups to giant Fortune 500 companies, anyone can be the distributor of an affiliate marketing system. You don't even have to actively participate, them just have to offer a product for sale

The distribution partner: This participant is also known as an affiliate. Sales partners can also be individuals or entire companies.

This is how it works: A sales partner advertises one or more products and tries Attract potential customers and convince them of the dealer's productso that they buy it.

This can be achieved, for example, with a blog about product reviews of the retailer.

It could also be a whole page that is there to find cool products on a specific topic and to promote them.

(This is why I'm broke is one of the most popular affiliate sites)

The consumer: The customers or consumers keep the affiliate system running. Without the sale, there is no commission and no profit to share.

The sales partner tries to sell to the consumer in the cheapest way, be it via a social network, digital billboards or with content marketing on a blog.

Whether the consumer knows they are part of an affiliate marketing system or not, mainly depends on the distributor.

Some let their consumers know. More and more distributors tend to be transparent and say that their marketing is based on financial incentives, but others don't.

You let the tracking system run in the background while the customer goes through the sales process as usual and the sales partner still receives his commission.

The network: Only some definitions take into account this part of the affiliate marketing equation. But in many cases the network acts as a Mediator between the sales partner and the dealer.

Even if you could advertise an online course someone designed and simply arrange a direct commission distribution,becomes a network that takes care of payments and product deliveries,Give your affiliate marketing a more serious touch.

Sometimes distributors need to act through a networkin order to be able to advertise the product at all. This happens, for example, when the retailer has released his product for the network.

The network then also acts as a Database for many productsfrom which the sales partner can choose the ones he would like to advertise.

(Clickbank is an example of such a network)

As for advertising consumer products, such as tools, books, toys and housewares, is Amazon by far the largest network. With the Amazon Affiliate Program you can promote any product that Amazon sells.

Anyone can sign up and then generate custom links for Amazon products. When someone buys through your link, you get a small commission.

Now that we've clarified the basic terms, let's get an overview of how you can best get started with affiliate marketing.

overview

As I mentioned earlier, there are basically two sides of the affiliate marketing equation that you can choose from.

You can become a dealer and other people to promote your product in exchange for paying a commission on every sale.

Or you can a distributorfor one or more products that you want to promote and market to consumers in order to make money.

While most people start out as distributors - and it is definitely the easier way to go - building enough traffic to make significant profit from affiliate sales is not quick or easy.

Therefore, I will guide you through the 4 basic steps that you can use for both strategies.

How to become a retailer in 4 steps

If you want to become a reseller and make money from distributors selling your product, there are four simple, but not that easy, steps you can follow.

First, you have to have a product idea. In the next section, I'll show you a few ways to develop these ideas.

Second, you have to Check your idea. You could just go ahead and put your idea into action. But what if people don't want it at all? An idea is only good if consumers actually want it to be implemented.

Third, you have to Also actually designing the product. Because the production of a material product usually involves high investments and risks, I will only show you how to create digital products. These are best to start with because they only take your time and cost little or no money.

Once you've designed and published your product, you have to Find sales partners who will promote it

Here we go!

Step 1: come up with a product idea

People always say it's difficult to have an idea. That's not true. Ideas are easy.

But if you think that your idea has to be super original and come from the sheer ingenuity of your brain, thenis that difficult

If you want to make money from affiliate marketing, you shouldDon't look at your idea through pink and red glasses

Instead, see what products and services are already available. Think about how you can improve them by offering something that solves the problems with these products.

Of course you can always have oneChoose a topic that you are also interested in

Imagine you are a housewife or a stay-at-home father.

You might want to design a product that will make housework easier. For example, you could look for a robot hoover to get some ideas.

This is my first Google result: a review page for vacuum cleaner robots.

Perfect!

Just by looking at the individual ratings, you can immediately recognize what is bad and what you could improve.

A common problem, there are no virtual walls telling the robot where to go and where not. This problem is addressed in 6 of 10 Reviews of the top products mentioned!

The lack of a remote control was also a common negative.

However, the virtual wall kept appearing over and over again.

Because of that it would be a great idea to design a virtual wall that would work for all robot vacuum cleaners.

I believe that you could sell anyone who owns a vacuum cleaner robot a system that acts as a virtual wall so that the robots only clean the given space.

That's what I call a convincing idea!

It always works. I will show you.

Another way to do research is with a Buzzsumo tool. It shows youbased on social shareswhat's popular right now.

Even if you are for that Building sandcastles interested, you can immediately see which content is popular at the moment.

People like really cool sandcastles like this one:

(Image source: This is colossal)

If you go to YouTube and search for 'build a sand castle', you will get thousands of results.

Apparently people really want to know how to build a cool sandcastle. So what can you do?

take Videos in which you show people how to build 5 very specific, epic sandcastles step-by-step.

Or you could be Review of the tools make that it takes to build an epic sand castle.

Or you could even get some Molds or stencils come up that people can use and that make building epic sandcastles a lot easier.

The only question is ... would people pay for it?

Step 2: review your idea

In order not to make some great sandcastle videos that ultimately nobody wants to buy, you need to check your idea first.

How do you do that?

Very easily: You're asking people to pay you for it.

How do you like these people? Very easily.

Take the url of one of the sandcastle posts on Buzzsumo and enter it into the Topsy tool.

Topsy will then show you a list of all the people who tweeted this link.

You can then tell them about your idea by pressing the answer button ...

Make sure you ask her if she Buy your idea not just whether they like it.

Everyone says they like something just to be nice.

If they answer yes, you should immediately follow up with the question about the purchase.

Committing to spend is not the same as actually doing it.

If people are interested in your product, give them the opportunity to buy it. You can use PayPal and say that when you get a certain number of orders you will design it.

Once you've exceeded your limit and made sure that people really want it, you can start designing the product.

Step 3: design the product

There are many steps to follow to design a product, and this is not a business guide. But I would like to point out some good programs to you.

I only give you the resources for creating digital products because I don't want you to waste valuable time and money on your first try creating a material product 🙂

Online courses:

E-books:

Podcast / Audio:

These are good starting points. It is much easier to create digital products because it only takes time and sometimes a small financial investment. In most cases, however, no more than a service fee or the one-time price for the software.

Once you've created your product and sold it to your first customers, it's time to build an affiliate network.

Step 4: Find a sales partner

The technical part is the easiest thing.

With tools like Gumroad or Digital Product Delivery you can easily set up sales partners and allow them to collect commission.

(Image source: Gumroad)

The hard part is finding partners who really are one Have a target group that is also interested in what you have to sell

Let's stick with the example of the sandcastle tutorial.

Do you think there is someone who sells something remotely similar?

In fact there is someone.

If you after Learn How To Build Sandcastles ”, some pages appear that Sell ​​teaching material

Such as Sand Sculpt USA, which offers sand castle building lessons ...

or SandCastle Lessons, which offer courses on the same topic.

Contacting them and convincing them to work together for a joint sale would be effortless because it is a perfect solution.

The more your product is in a niche market, the easier it is to contact other retailers.

You can just send them an email, introduce yourself and your product, and ask them if they want to become a business partner. The profit is shared.

Pro tip: Commissions of 50% or more are common for digital products because there are no duplication costs. Don't be curmudgeon, split the proceeds evenly and everyone wins.

To Searching toy review blogs ”also produces a lot of results because people write a lot of toy reviews.

In addition, many YouTube channels rate toy categories. If you can find someone who rates children's toys, they'll likely fit.

Try to win a person as a business partner and start your first affiliate advertisement. You can adjust the commission and details later. The most important is to start first

You could also start your journey by becoming a distributor yourself.

4 steps to becoming an online sales partner

Similar to the Merchant History, there are 4 steps you can follow to get started as an affiliate marketer.

First, you have to Rate products in your niche. You can do that with a YouTube channel, blog, or live stream on Periscope.

Second, you have to Collect emailsso that you can always get in touch with your target group and don't have to hope that they will see your content.

Third, you can Joint venture webinars Use it to sell a lot in no time while growing your email list and creating new content.

Finally, when your affiliate business finally makes money, you can grow with it Pay per click advertising to adjust.

Step 1: Rate products in your niche

Starting out as a reseller is easier because you have the part to have an idea skip.

You already use and like many products, therefore, you just have to speak publicly about the products to get started.

First, look at the partners in step 4 in the career path to becoming a dealer, because with You want to begin this step.

Every product works.

Really.

Take a look at this guy rating Hot Wheels racetracks and cars:

Over 300,000 subscribers to Hot Wheels? I'm sure whatever your niche is, it's less specific.

If you enjoy reading, talk about books:

Note: A special type of assessment that usually works very well is comparison with a competitor.

You will soon find a lot of people doing this. Just search best hair straightener ”and take a look:

This blog reviews hair straighteners (for women). How specific is that, please?

This woman is related to the product because she has to straighten her own hair. And if she does her research well, the blog will not only be well placed by Google, actually helps women find the best hair straightening tool

Whatever you rate, make sure you do the same.

If your reviews aren't really helpful, people can guess that you're just out for a quick buck.

As Pat Flynn says is involved affiliate marketing By far the most profitable because you are really related to the product instead of just promoting something that could make you a lot of money.

If you don't even know the product, how are you supposed to credibly promote it?

Note: This is a little different for consumer products than it is for online courses or books developed by individuals. If you've known someone for a long time, you trust them and you know their work is great, then that's different.

If you write reviews on your blog, you can Affiliate links to offer to the products.

You can do this on other blogs on long Recognize the / ref… ”addition at the end of the regular link.

(So ​​you know it's an affiliate link)

This is usually the first step in earning a commission.

Simply sign up for the Amazon Affiliate Program and then you can proceed to receive your own affiliate link on any Amazon product.

Just go to the product page and click Short link to this page ”. You will get a link that will give you a commission when people shop.

However, if you are only relying on people to click the affiliate links in your reviews, that means you a lot of traffic need to make good money.

But if you can find a way to contact your target audience directly, then you can sell them whenever you want, not just when they visit your website.

At this point we come to step 2.

Step 2: Build an email list of your prospects

Email is still one of the best marketing channels these days, so don't neglect it.

I'll show you three super easy ways to collect the email addresses of your website visitors.

Number 1: Hello Bar

Hello Bar puts a call-to-action on your website. Whenever someone visits your website, they will see this bar at the top.

You can offer an e-book (you can bundle your three best product reviews) or show a special review video.

When the visitor clicks on your Hello Bar, you can redirect them to a page where they can enter their email in exchange for the content.

Number 2: Exit Gate

You can also use Hello Bar to have aExit Gate to design. This is a pop-up that appears on the screen when the visitor tries to leave your site.

It is triggered when the mouse moves towards the top of the browser area.

I use it on Quick Sprout to do more Likes collect for facebook:

You can also redirect people to your lead magnet and get their email address that way.

Number 3: Widget in the sidebar

Many blogs clutter their sidebar.

(Way too much stuff)

Please don't do that.

If you offer 20 things to your visitors, they are unlikely to do anything at all.

Use only one call-to-action in your sidebar. Again, he should offer people something in exchange for their email address.

We award the on Quick Sprout Double your traffic rate and it worked fine.

Since you're collecting email addresses on a very specific topic, like finding the best straightener, juicer, mini-oven, etc., you don't need very many to make the email list yours Time is well worth it.

Even with less than 500 people you can generate substantial sales.

Just make sure you're keeping your target audience engaged by sending them regular updates, ideally once a week

But it shouldn't just be about sales. Just let them know when you've posted a new review.

I'm sending out an email that includes every post from Quick Sprout with a brief description of what it is about:

Occasionally send a specific call-to-action to buy a product. Maybe you've just found a new favorite that you think is really great.

You can educate your target audience about your change of opinion, give the reasons for it and tell them recommend changing the product.

But there is more. Once you have a few contacts, here's what you can do.

Step 3: Teach your audience with live webinars

Webinars are great.

Imagine you want to buy a new refrigerator.

What convinces you more:

  1. A review on a blog
  2. The live presentation of a refrigerator in action

Number 2, of course!

Using a tool like LeadPages, you can create a landing page that people can use to sign up for your webinar.

(I also use LeadPages for my webinars)

Promote your webinar a week in advance on social media and get people to sign up.

Then you can easily host a Google Hangout, which is completely free, to broadcast your webinar live.

(Image source: Youtube)

Webinars are great for engaging personally with your target audience, them to show a product live that you are promoting and answer all the questions they might have.

You can:

  • Introduce the functions of the product
  • Show different examples of how the product can be used
  • Talk about the pros and cons
  • Share your personal story
  • Help your target audience get the most out of it

and much more.

Tip: It takes less than 10 minutes, to learn how to host a webinar using Google Hangout. Need proof? This video explains it great.

Imagine how happy your target audience will be when they see all the cool things your product can do.

Pointing out the affiliate link and sharing it at the end of the webinar is a discreet sale. Of course, that's because you've just spent an hour talking about the product.

It doesn't feel compelled and your customers can take the time it takes to decide if they really want to buy.

Pro tip: Maybe you can get one from your dealer get a special offer? If you promise to introduce his product to a few hundred people, he will often give you a discount or a special package to encourage people to buy more.

Step 4: grow your business with PPC advertising

When your affiliate business is slowly taking off, you can start thinking about it paid advertising ponder.

I'm not going to show you how to do it again here because I recently published a guide for both Facebook ads and Google ads. But remember: Do not do this until you have the opportunity to earn your money back.

Count conversions.

You can use PPC advertising to:

  • Get people to sign up for your webinar
  • Grow your email list
  • More to sell

For example, if you go toLearn Lead Pages ”, you will see that LeadPages is also promoting this keyword to you with Google ads weekly live webinar to apply.

Keywords to get to know your product or topic so are a good start.

You can look up too Focus your competition. For example, an Unbounce advertisement can be found directly below the LeadPages advertisement.

They also offer software for designing landing pages. So it is easy for them to advertise a competitor's target group.

While you could only try to reach people who are trying to get a review for your product, you would probably be better off improving your search engine optimization (SEO).

The percentage of people who buy directly from the link after reading a review is low. So imagineto pay for reading. Depending on the price of the product, you only get a few dollars or cents for every sale, so you can't spend a lot on advertising.

In most cases, it is best if you advertise subscriptions to your email list.

Indeed it is Advertising is the best way to get people to sign up for your webinar

(What a webinar ad on Facebook might look like)

You win in three ways:

  1. The customers are on your email list and you can contact them again at any time
  2. It is possible for them to attend your webinar and buy the product
  3. You can put them on an autoreply email sequence that will encourage them to buy

John Lee Dumas, from Entrepreneur On Fire, often conducts webinars and puts them right on his homepage.

As soon as you decide to attend the webinar, he will also send you one Series of automated emails

In these emails, he offers you other courses and free tools, such as a webinar course where you can learn how to do webinars to sell.

If you opt for a free webinar, you will receive 10 email lessons over a few days. At the end, he invites you to buy a more extensive course with a webinar.

Because you have already learned a lot about webinars, you will be introduced to his even more extensive and detailed course that will teach you even more.

He even takes you behind the scenes so that you can have a short preview get.

Once he knows how many people will end up buying the complete course from the Autoreply range, he can easily calculate how much he can spend on advertising, to get people to sign up for the webinar or webinar course.

So with this strategy you have several options to get your consumers to buy your product.

Customers have the option after the autoreply series, at the webinar or in future emails.

When your sales are coming in from so many sources and starting to grow, then you can really grow your paid advertising business by doing simply direct the traffic to the already functioning sales mechanisms.

Conclusion

Time to recap. So there are two ways to get started in affiliate marketing.

You can become a dealer or distributor.

The 4 steps to becoming a dealer are:

  1. Come up with a suitable product idea
  2. Check this idea by getting people to pay for the product in advance
  3. Design the product
  4. Find sales partners who want to promote your product

The more common and slightly easier way is to become a reseller:

  1. Start rating products in your niche
  2. Build an email list
  3. Use live webinars to educate your audience and sell more
  4. Grow your affiliate business with PPC advertising

Affiliate marketing is a great way to do business online.

The question is, what do you want to choose?

Let me know in the comments.

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