What is the most profitable niche in copywriting
SEO Copywriting: How to Write Better Articles and Optimize for Google
If you want to attract loyal readers to your blog, you need to write better articles.
One of the biggest challenges for many bloggers and marketers is writing engaging content that is search engine optimized but still easy to read.
Copyblogger says that search engine optimization (SEO) is very often misunderstood, and it doesn't have to be complicated, because you just have to understand that the users always have priority and the algorithm only plays a subordinate role. SEO agencies make a lot of money because they see through the concept.
To run a successful online business, one has to go beyond “content writing”. Your content must have two goals. On the one hand they have to address the end user (customer, consumer, reader, etc.) and on the other hand they have to solve a specific problem.
But how do you create content that meets these two requirements? What does a piece of content need to make both the reader and Google happy? These are the questions that SEO copywriting deals with. You don't even need an expensive and experienced copywriter. You can write your own articles, blog posts and content by following my instructions.
In this article I will show you how to write good SEO texts. I will also cover the following topics:
- What is SEO
- What is copywriting?
- What is SEO Copywriting?
- Elements of SEO copywriting
- Write helpful content
- Keyword research for creating content
- Copywriting - the call to action
Here we go…
What is SEO
You already know the principle. You enter a search term in the search engine and press the enter key. Now you will get a long list of search results based on the search term you entered.
These results appear on the respective position because the websites operate search engine optimization (SEO). Search engine optimization refers to measures that serve to optimize your content (to make it better) so that it can be placed above other content and websites that target the same search terms.
Alpha Bee Design has presented the SEO process as a graphic:
Here is a step-by-step overview of how SEO works:
- You research keywords ...
- You choose a specific keyword and ...
- Write a blog post on this keyword ...
- Your readers read your post and then share it on Twitter, Facebook, their own blog or other social networks.
According to Redevolution, Google places websites in its search results based on the authority and relevance of the respective page in order to improve the user experience. How is the authority and relevance of a search result determined?
- Google determines that R.relevance Your sideby analyzing the content of the page taking into account certain factors, z. B. where and how often certain words appear in the text.
- Google measures that authorityYour page by determining how many links point to your page and also takes into account how trustworthy these backlinks are.
Links are like votes in an election, with one small difference. In an election, the number of votes counts, but on the internet it's not just the quantity of links, but rather the quality. This small but subtle difference is important.
The quality of the backlinks is Google's most important ranking factor, especially since the introduction of the Panda and Penguin update.
If you want to learn more about search engine optimization, you should read the Beginner's SEO Guide and the Advanced SEO Guide.
What is copywriting?
Copywriting (the writing of advertising copy) is a science in itself, which is about convincing the user with pure words to buy a product, sign up for the newsletter, take a test drive or any other action.
“Copywriting is the art of selling,” says Bruce Bendinger. Here is his definition, which is sure to make you smile:
Who convinces the user of a certain action? The copywriter. The copywriter writes effective copywriting for advertising material (e.g. advertisements, special offers, brochures, etc.). An SEO copywriter specializes in online advertising.
A copywriter needs to have a good knowledge of people, know his audience, and choose his words well. All elements of the text, including Headline, words, sentences, excerpts, must convince the reader that a certain action is being carried out. A good copywriter also understands how Google processes certain words, especially long-tail keywords.
As a blogger, freelance copywriter or entrepreneur, you are in great demand if you are creative and perfect your writing skills.
If you want to build a thriving online business and survive in the changing world of SEO, you need to consistently produce content that is helpful, interesting, compelling, and optimized for search engines, because users have gotten used to it on demand and get fresh content.
What is SEO Copywriting?
SEO copywriting has changed since the new Google updates came out.
In order to create useful content that is well placed in search results on Google and at the same time attract new customers for your online company, you need to know the different components of the Google ranking algorithm.
SEO copywriting is all about that Produce compelling and helpful content targeted to specific keywords that readers enjoy sharing on social media. In this way you increase the authority and relevance of your content so that it increases for the respective keyword in the search results on Google. If a user shares certain content and thus recommends it to others, Google will classify this content as relevant and place it better in the search results.
SEO copywriting enables targeting to be targeted by helping users to solve specific problems through content.
Step # 1: Elements of SEO Copywriting
Certain elements, such as an appealing and timeless design, are hallmarks of good advertising text.
By following recommended SEO practices, you can naturally get your content into the top 10 Google results and increase your traffic.
However, there are certain elements that have a bigger impact on your rankings and increasing your conversion rate. Before using these strategies, however, there are important elements of on-page optimization that you need to take care of.
Here are six important elements of SEO copywriting:
1) Loading speed
I found the following statistics in a study by Akamai:
- 40% of all visitors leave a website if it does not load within three seconds.
- 47% of all users expect a website to load in under two seconds.
The loading speed has been an important ranking factor since 2010 and is also good for the user. If your website isn't in two seconds charges what is now considered the standard, you need to improve your charging speed.
If your page takes too long to load completely, visitors will leave your website again even though the content would be interesting. This is due to the ever shorter attention span and the fact that long loading times result in a poor user experience.
How do you find out the loading time of your website? Very easily. I'll show you how by taking a closer look at the Psychology Today website.
Step # 1: Use Pingdom's Website Speed Test.
Step # 2: Analyze your current loading speed and then click on “History”.
The Psychology Today website loads very quickly, in 1.97 seconds, 0.03 seconds faster than the recommended standard.
Step # 3: Take a look at the history of loading times to find out how fast your website has loaded in the past.
On January 15, 2015, Psychology Today took 2.58 seconds to load. At that time the page was 1.6MB. Then the size of the webpage was reduced to 1.5MB, so it now loads in 1.97 seconds. So this tells us that you need to reduce the size of your website in order to improve your loading times.
It is best to check your current loading time immediately with Pingdom.
If you want to know how to make a website faster, you can read the following articles:
Do faster loading times automatically lead to better conversion rates? Yes.
Kathryn Aragon says that faster loading times can increase the conversion rate by up to seven percent.
This case study shows how Smashing Magazine improved its conversion rate by removing unnecessary data from old plug-ins from the database and then merging all of the data into a new database.
No matter how good your article is, if the headline leaves something to be desired, then the click-through rate will be low and you've wasted your SEO text.
On average, five times as many people read the headline as the text. When you've written your headline, you've already spent 80 cents of your euro. - David Ogilvy
Impression Marketing found that bloggers and SEO pros spend 55% of their time in content marketing, including: creating content, checking and analyzing social signals, evaluating the results, and so on, but how much of that time does it take to write a perfect headline?
The headline must be instantly captivating so that the reader clicks on the content and reads all of the text.
You can learn how to write better copy by focusing on the elements that potential customers will see first, like the headline.
If you are placed on the first page of search results, the position your page appears in doesn't really matter, because with a good headline you will get organic traffic anyway. Successful SEO copywriters write the headline first, then the article.
Annotation: Headlines that convey a specific message or idea work particularly well.Conversion XL says that headlines that contain a number work even better, so you should always include a number in your headline whenever possible.
Many popular websites use numbers in their headings. Three out of five headings on Lifehack contain a number. Sites like Inc, BusinessWeek, Mashable, and Upworthy got the psychological component of this strategy right.
Headings with numbers are also shared more often on Facebook and Twitter. One of the most popular posts on HubSpot also has a number in the title and has been shared over 10,000 times on Twitter.
Find new ideas for blog posts: If you don't want to come up with a new topic for your blog posts, you can use Inbound Now to find new topics and ideas for your articles and then hire an SEO copywriter to write those articles for you.
There are many great resources you can use to write headings that will be clicked and shared. Let me show you an example by writing headlines for three popular industries: small business, fitness, and dating.
Here are three beautiful and tweaked headlines for the small business industry:
- 7 Small Business Trends That Are Impacting Sales
- How to Start a Successful and Popular Small Business
- Small Business Financing: How To Get A $ 20,000 Investment In 60 Days
Here are three SEO and user friendly ones for the fitness industry:
- 10 fitness secrets of working women
- The best way to lose 10 kg after giving birth
- The Personal Trainer Kit: How to become a certified personal trainer
And here are three tweaked and interesting headlines for the dating industry:
- 3 fun ideas to get your ex back
- How to get your love relationship going again
- What is part of a fabulous wedding?
Analyze the search results: Now I'll just enter the search term “save money” on Google. As you can see, the vast majority of search results are already SEO-friendly (they contain a keyword), but the titles are not always user-friendly. A long-tail keyword could appeal to other users who do specific searches.
New as well as experienced SEO copywriters use the WordPress plug-in Yoast SEO to optimize advertising copy. If you have learned how to write SEO-friendly texts, your pages will be displayed higher up in the search results on Google and will also be clicked by potential customers.
Annotation: To ensure that the title of the page is not cut off, it must not be longer than 72 characters. A short title also achieves better click-through rates.
The content is of course an important element in SEO copywriting. The vast majority of users do a search query because they are looking for specific content and search engines prefer fresh content, so you need to revise your articles regularly.
Marcus Sheridan has grown into a successful company in the swimming pool industry. He increased his traffic from under 10,000 to over 80,000 visitors per month within six months by publishing two to three new blog posts per week.
For Marcus, success came with the use of long-tail keywords in his blog posts. He says his articles “appeared on the first page of search results on Google within a few hours”.
In order to write good articles that appear in search results on Google, you need to optimize your articles for specific search terms. However, avoid dubious practices such as keyword stuffing or the use of unnecessary keywords. You should also include a keyword in the headline, but it still needs to sound natural.
The Google Panda 4.1 update was released to penalize websites for “meaningless” and poorly informative content and to prevent these pages from appearing in search results. Your blog posts should contain at least 1,000 words. But the length alone is not decisive if many long articles are still not placed well in the SERPs.
Before you can write an article, you need to get to know your audience better. In the article, address a specific problem your readers are struggling with and help them solve their problem. Your goal is to combine SEO and copywriting.
Each of your articles needs a compelling introduction. The introduction immediately follows the heading (or subheading if you use one). The introduction must also contain keywords, preferably a long-tail keyword.
However, you need to be aware that today's modern SEO copywriting is about a lot more than keyword targeting and keyword placement. The best content is the one that is geared towards user intent. But more on that later ...
4) meta description
Before you write and publish your blog post, you have to take care of the meta description. The meta description helps both search engines and users to understand what the article is about and why your keywords keep appearing in the content. SEO agencies make a lot of money because they understand this principle.
Moz says the meta-description is the HTML attribute that gives search engines a "concise explanation" of the content of your page. The meta tag is placed between the twotags in the source text of the respective page. It looks like this:
Google uses this meta tag and displays it as a description in the search results when someone enters the corresponding keyword in the search engine. This snippet decides whether the user clicks on your search result or not, the position of the page is irrelevant.
The description should not exceed 150-160 characters and in practice looks like this:
Annotation: If your blog was created in WordPress, you should install the All-In-One SEO Pack plug-in to edit your title and meta tags and insert relevant keywords. If your blog is new, these instructions can help you set up the plug-in correctly.
Now the question that burns everyone's soul: How do you write a meta description that is interesting and placed at the top of the search results on Google?
Step # 1: You need to understand the intent of the user behind the search term entered. The user entered the search term for a good reason (this applies to both short and long search terms).
If you were a social media consultant and wanted to acquire new customers, then your keyword would likely be “Social Media Expert Advice”.
When a user enters that search term on Google, what is they looking for?
Clearly for a social media consultant who can help you improve your company's online presence.
Perhaps the user would like to gain more Twitter followers, increase their interaction rate or win more customers themselves. Your meta description needs to be tailored precisely to this user's goals.
Step # 2: When the blog post is ready, you need to write the meta description. Here's a Swell Path checklist to make it easier for you:
Let's put these tips into practice right away by creating two SEO-friendly meta descriptions that appeal to our target audience.
a) We start the description with a question: Are you looking for a professional social media consultant to attract new customers or convert visitors into customers? Start with goal setting.
Length: 153 characters
b) Here we point out the obvious: Many companies give up social media marketing because they are overwhelmed, and all they need is competent advice.
Length: 131 characters
Annotation: The meta description doesn't have to contain the exact wording of your keyword, but it has to be easy to read. I've seen many websites that appear on the first page of Google results without using a keyword in the meta description.
5) Keyword Frequency
The keyword frequency (sometimes also called keyword frequency) indicates how often a keyword appears on a website or within certain content.
If your keyword was “best London hotels”, how often should it appear in an article that is 300, 500 or over 1,000 words long? In contrast, the keyword density describes the percentage ratio of the keyword “best hotels in London” to the total number of words on the page.
Keyword frequency and keyword density no longer have as much impact on search results as they did before the new Google updates, but they are still important for SEO. Avoid on-page optimization errors such as keyword stuffing or the use of redundant keywords in the text and in the headline.
However, keyword density still affects the organic rankings to a certain extent. Brian Dean says keyword density and frequency are one of over 200 ranking factors. So they're important, just don't overdo it.
Here is a quote from Brian Clark:
The only way to determine whether repeating your keywords is perceived as dubious or unnecessary is to measure their frequency in relation to the total length of the content. If the keyword density is above 5.5%, this could result in Google penalizing your site for keyword stuffing. The unnecessary repetition of keywords is not necessary to optimize your site. In fact, you could do the exact opposite.
You can check the keyword density of your page with the Keyword Density Analyzer from SEObook.
Links are the basic building blocks of your website. One of the 10 things that Google knows for sure is that there is “always new information to discover”.
Links show Google that you are well connected and have additional information that can be of help to the user. This information can be found on your own website or on another website.
The reference to external, authoritative websites is an indication that you appreciate other people's content. Google rewards websites that make the search engine's job easier, because their mission is: "Organize the world's information and make it widely accessible". A good marketing team would recommend adding a link.
Good copywriters usually find suitable keywords and data that they then incorporate into their content, which is why copywriting is a fundamental factor in search engine optimization.
The rules for setting external and internal links are not set in stone, but smart online marketers who want outstanding success in search engine marketing should keep the following things in mind:
- Always refer to relevant internal or external pages in your introduction
- References to detailed internal and external articles or content
- Use the right anchor text that blends in perfectly with the text
As already said, there are no hard and fast rules, neither from Google nor from other search engines. If you understand your target audience and write articles that will help them solve their problems, you don't have to worry about keyword density, links orsocial signals do, because these then come about in a very natural way.
Don't forget, if your blog post is helpful, it will be shared, commented, and is guaranteed to attract new customers. This is your job as an SEO copywriter.
Helpful tools and programs for SEO copywriting: In order to be able to implement SEO copywriting successfully, you need the right tools and programs. I would now like to recommend a few suitable SEO programs to you.
Unsuck-it: This free online app helps you find the right words and supports you in writing sentences and sections of text. You can use the app to find alternatives for technical jargon in seconds.
RhymeZone: A lot of people like poetry and poetry. With this tool you can make your texts more poetic in order to address the right target group, poetry lovers.
Read-Able: With this program you can optimize your articles for the seventh or eighth grade reading level. This ensures that your articles can be understood by a wider audience so that more people will click on your search results on Google.
Live keyword analysis: With this free SEO tool you can determine the keyword density of your content.
Kill Writer's Block: With this program you will find great new ideas for your next blog post.
Quick Sprout: With this program you can find out why Google's visitors are missing even though your website is showing up in search results for long-tailed keywords.
EMV Headline Analyzer: Does your headline appeal to the feelings of the readers? To find out, you should use this tool. It analyzes your headline and gives you a grade.
The article ‘Google’s 200 Ranking Factors: The Complete List is self-explanatory.
If you would like more resources and tools related to SEO copywriting, you should visit Writtent.
Optimize your texts: Your ranking in the search results cannot be predicted because Google is constantly updating its algorithm. If you are toying with the idea of hiring an SEO agency to write your articles for you, you have to be aware that they are also subject to these changes.
However, there are certain things that you can very well influence to increase your chances of appearing in Google search results for relevant search terms. Here are factors that you can influence.
Title tags: You need to learn how to write title tags that are search engine optimized. The Yoast SEO plug-in can also help you with this. The title tag is an HTML code, like the meta description mentioned above. The title tag is the cover of a book. It's the first thing that comes up in search results.
The title tag should be short and to the point, but it still needs to describe your page perfectly. Google automatically cuts title tags in search results after 60 characters. Not only the length is important, the title tag must also fit your brand.
Moz recommends the following structure for an ideally formatted title tag: Main Keyword - Secondary Keyword | Brand name
For example: Learn CSS Online - CSS Formatting Tips | WebDesignClub
Heading tags: There are six different heading tags: H1 to H6. This tag defines certain sections of text as headings or sub-headings. H-tags are used to structure an article better.
Optimize your title tags: This step is by far the most important if you want your page to appear at the top of the search results on Google and if you want to attract new readers. This screenshot from Moz shows how to optimize title tags:
Step # 2: Write helpful content
Words can go a long way. Words call for certain actions. If your articles are really helpful, your readers will appreciate it and love you for it. Then they stay true to you. There is no alternative to writing great content.
New blogs are published every day. Duplicate content, redundant keywords and poor quality articles do not help your readers and are therefore not good for your SEO strategy, I just can't stress that enough. Furthermore, it won't improve your organic rankings.
A recent study shows that even helpful content has to meet three important criteria in order to generate organic traffic.
- They are optimized for many high-volume keywords.
- You have a lot of backlinks from trustworthy sources.
- They deal with topics that are always up to date (evergreen content).
With this strategy, Brian Dean was able to increase his organic traffic by 110% in just 14 days.
Find out the intent of the users: You still can't avoid keyword research. However, one of the most important aspects of the keyword is user intent. So before you write an article and address your reader's problem, you need to find out what the reader's intention is when entering a certain search term.
Greg Meyers says that one must above all pay attention to the keyword classification, i.e. whether the user wants to buy a product or is just looking for information.
There are two groups that you can assign your keyword to: informal keywords and commercial keywords
Informal keywords: Most users are looking for information and don't want to pay for that information.
Informal keywords often contain specific phrases, e.g. B. "How to". Here is an example that I found on Ubersuggest:
Of the seven terms on the list, five start with the words “How to…”.
These search terms are informal in nature because the user is interested in free articles, videos, blog posts, or courses.
An SEO copywriter can also write helpful text with informal keywords, but knows that this content will not lead to new paying customers because the readers are not yet ready to buy. Instead, use these informal keywords to engage your readers and strengthen your brand.
Commercial Keywords: Commercial keywords indicate the user's interest in buying ’. Often there is even a certain “desperation” to be seen. The searching user needs a quick solution, preferably immediately. Perfect example: "How do I lose 10 kg in 3 days?"
The user who enters these search terms is not averse to buying a product and would probably also sign up for a newsletter and convert later.
Users entering commercial search terms are ready to buy. Commercial keywords include i. d. R. certain additives, e.g. B. Review, Buy, Order, Compare, Free Shipping, Fast, etc. Here is an example from the healthcare industry:
The search terms for rapid weight loss are: Weight GNC Product, GNC Weight Loss Product, Herbalife Weight Loss Product, and Herbalife Weight Loss Product.
Annotation: If you're writing an article that contains commercial keywords, it still needs to contain helpful information about the product, such as: B. how to use the product correctly, what advantages and functions it has or how to install it.
Should you target certain keywords? Yes, because Google uses keywords to understand what your page is about. But be careful and don't overdo it.
I follow these three steps to optimize my articles for specific keywords:
- I put my main keyword in the headline. For example, if my keyword was "Conversion Rate Optimization," the accompanying heading might look like this: 7 ways to skillfully implement conversion rate optimization
- I use alternative terms in the introduction, meta description and title tag, e.g. B. What's the best way to increase the conversion rate of a blog post? You know how important this is, especially when apparently good content still doesn't lead to more traffic, social shares or customers.
- I write natural-sounding articles to keep my readers happy and then put my main keyword back in the summary.
Storytelling (or the art of storytelling): SEO copywriters who tell good stories can stand out from all other writers. We humans love good stories, which is why you should now and then also refer to your brand story in your blog posts, videos or articles in order to keep your readers.
Kzero Research shows us that storytelling is essential to the exponential growth of many large online companies, including Google, Facebook, Netflix and even Zappos is responsible.
But that's nothing new. This strategy has always been and still is very popular today. Kristen Matthews says that telling an interesting story is more of an impact on readers.
I wrote an article explaining how I made a million euros with a Ferrari. I recently wrote a blog post explaining how I was able to earn 692,000 euros by spending 162,301.42 euros on new clothes. Both articles have already been shared over 2,000 times on Facebook, Twitter and other networks.
The LEGO Movie also has a great story to tell. Marcus Sheridan, a great storyteller, says that "Lego doesn't sell building blocks, it sells possibilities".
(Here's the full story, in case you want to read: The Best Example of Brand Storytelling Ever: The Lego Movie)
You need to show your readers how to become successful by following your example. But the story doesn't always have to be about you. Find new ways to reach your readers.
With a good story, you are guaranteed to gain more traffic, new customers and increase your ranking.
Humor: I write casual articles with humor because I want to keep my readers longer. With a bit of humor, you can even loosen up a dry and controversial topic.
SEO copywriting isn't just about writing good content that will help the reader solve a problem, the content has to be interesting too.
The reader should look forward to clicking on the headline in advance, then reading the introduction and then reading the entire article. Your text has to be convincing. If you succeed, the topic plays a subordinate role, because the reader will still love your article and then he will also buy the products that you recommend.
Here's a great example. Professional blogger and speaker Marie Forleo always adds a pinch of humor to her content. I always find their videos funny.
Case studies: Case studies are one of 15 formats that can be used to generate more traffic. They're very powerful and often get ranked in the top ten search results because they're so extremely useful.
A study by the Content Marketing Institute shows that B2B customers prefer case studies and content based on scientific research.
If you create useful and detailed case studies, your long-tail keywords are bound to appear in the top search results on Google.
Case studies show how products and services work. They contain experiments, investigations and interviews that were carried out specifically for the case study, and of course your results. You can commission an SEO agency to evaluate your results, but this is not necessary.
You should publish all case studies, including those that did not lead to the expected result. Use the following screenshot as an aid if you want to conduct your own case study:
Step # 3: The keyword research for creating your content
The first three search results account for over 66% of the clicks. If you want to be placed at the top, then you have to learn how to do keyword research.
Long-tail keywords are the best choice for modern SEO because these keywords are often not targeted by large companies. If you can produce high quality content and naturally incorporate these search terms into your text, then you will soon dominate the search results.
SEO just isn't complete without keyword research. You need them to read the minds of your target audience and understand their intent behind the search query. Long-tail keywords tell you what's going on in the mind of your potential customers.
Choosing the right keywords in order to build a profitable website in a particular niche poses a major challenge for many companies.
When you have decided on a topic, you have to find the right keywords for the topic. I will now demonstrate this using the example of “waterproof digital cameras”.
Open Ubersuggest, enter the search term in the search box and click on “Search”.
You will receive the following information about the keyword:
- Search volume - The number of monthly searches for this keyword
- SEO difficulty - The valued competition in the organic search results
- Paid difficulty - The valued competition in paid search
- Cost per click - The average cost per click for an ad in Google Ads
You get an overview with the number of backlinks and the domain score that is needed to make it to the first page of Google results. This information is above the graphic of the development of the keyword search volume over the last 12 months. Pay particular attention to breakdowns in search volume. For our chosen keyword it is quite normal that the demand decreases in autumn and winter.
Below you will find long-tail keywords that you can use to optimize your content for this keyword.
The keyword “the best waterproof digital cameras” from the list above is suitable because the search volume is still relatively good.
Optimizing content for bots: Search and web bots (so-called crawlers, spiders, etc.) are programs that search the Internet.
When the Googlebot searches (crawls) your website, it looks for new content. Since the bots are looking for fresh content, you will be rewarded if you regularly revise and update your content.
However, the Googlebot is only interested in your meta tags (title tags and meta description) when it indexes your content (adds new content to its database).
Google is primarily interested in the keywords that you have placed in the content, because these are used by Google to assign your page to a category, e.g. B. Health, Entrepreneurship, Small Business, Online Marketing, etc.
To achieve better results, you can prepare your content for the bots as follows:
- Add only one main keyword to the title tag and meta description.
- Use natural-sounding variations of the keyword in the introduction. If this does not succeed and disturbs the flow of reading, you have to ignore the keyword and write naturally instead.
Keywords like “best SEO web design NY” are not suitable for the title tag, the meta description or the text. In this case you have to adjust the keyword slightly, for example like this:
How to Find the Best SEO Agency and Web Designer in NY
On-page optimization: On-page SEO doesn't have to be boring or complicated. Many articles have been written on this subject.
Certain elements add value to your page and are therefore very important, e.g. B. internal links.
You can control 98% of what is happening on your website.
Google pays particular attention to certain signals and measures certain performance metrics, e.g. B. Bounce rates, retention rates and social shares.
The foundation of a successful SEO campaign depends on internal factors (things that happen on your website). So pay attention to the alignment of your keywords, the anchor texts used, the linked internal pages, meta tags, etc.
Here is an infographic on Backlinko's on-page optimization that shows what is really important in creating an SEO-friendly page.
Click here to enlarge the graphic.
Off-page optimization: In the end, users determine how relevant and useful your content is. Google uses so-called off-page factors to determine the authority and value of the content on your page.
These factors cannot be controlled. For example, you cannot control who refers to your website or influence the quality of the referring websites.
But there are a few off-page SEO strategies that can help you build better brand exposure and generate more organic traffic.
Chris Ainsworth says the following five off-page SEO strategies have proven successful:
- The establishment and regular exchange with an active community in social media
- Advertising and local customers
- Brand strengthening through customer reviews
- Local business directories and the uniform representation of name / address / telephone number (NAP info)
- Active link building through blogging, guest posts, competition and link analysis, outreach and networking, comments on DoFollow blogs.
Step # 4: Copywriting - the call to action
The last piece of the big puzzle is “persuasion,” because you have to convince your readers of a certain action. This is not difficult because there are numerous tools and programs available to you.
Your text was written to sell products and services or to get an idea across, but you have to convince yourself of this idea first, because you have a maximum of 30 seconds to present your company and arouse the interest of potential customers.
Bullet point: One way to convince customers of a desired action more quickly is to use bullets to visually highlight important points. Vivian Giang says that before writing a blog post or article, one should first identify three to four advantages, which are then covered in the article. This is very important because these benefits can also be mentioned in the heading and sub-headings.
Derek Halpern, founder of Social Triggers, a large SEO agency, combines psychology with copywriting to write particularly compelling articles. He also uses this strategy when creating new landing pages.
Writing good and compelling headlines:Columbia University says headings are the most important element of any text. It is recommended that you write the headings first. To do this, you have to put yourself in the shoes of your readers. The headline must contain a keyword, but it should still be easy to read and must be appealing.
Let's just put together a good headline from the search results on Google. I search for “diet plans” and get the following results:
The screenshot above shows the headings that are number one and number two in the Google results for the search term “diet plans”.
The headline is:
Weight Loss & Diet Plans - Find Healthy Diet Plans And ...
Here is a better version of that heading:
The best diet plans for a healthy and active lifestyle
7 Day Weight Loss Diet Plan For Women
28 Day Fat Burning Diet And Nutrition Plan | Muscle & Fitness
We can do this headline better:
28-Day Fat Burning Diet Plan
BodyBuilding.com writes great and compelling headlines that are exactly the right length (namely 50-60 characters) and contain a keyword.
Always have a clear goal in mind: A well-thought-out text, blog post and a well-considered message are very important. Wider Funnel increased its conversion rate by 10% to 277% by using a clearer call-to-action (CTA) and reducing the number of form fields.
Whenever you write new blog posts, you should always address a challenge, problem, or complicated topic and then offer a solution.
Success Consciousness presents a few strategies with which you can make your content clearer and give it a certain direction:
- You have a clear goal in mind (What do you want to achieve?) - Example: How to save 100 euros on grocery shopping
- Use the direct and personal address “you” for B2C customers, and the direct, formal address “you” for B2B customers.
- Find relevant data that fits your topic. This study by Conversion XL shows that the data-driven approach and infographics result in an article being shared more often on social media.
- Use two to five keywords per article, but of course let them flow into the text. You can see an example below. If you read it out loud to yourself, you'll find that the keywords blend in perfectly with the content.
I have successfully increased my blog traffic by 206% using these SEO strategies. Even if your growth is slower, you will definitely gain additional traffic, strengthen your brand and fall in love with content marketing.
Use “persuasiveness” in combination with “psychology” to improve your organic rankings and attract more readers. If you're not already doing this, you should start right now.
What do you think of SEO copywriting? Do you think this strategy is an important factor for success with online content marketing?
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