Which manufacturing product starts without a customer

Process planningHow the pull principle works

The pull principle as a method from lean management literally means: pull or pull principle. In contrast to the push principle, a manufacturer does not push goods onto the market, but only produces when the customer gives the signal; for example in the form of an order or an order. The pull principle extends from the end consumer or end customer through the entire manufacturing and supply chain of the manufacturing company. This lean method combines efficiency and customer-oriented work.

With the push principle, activities such as the manufacture of a product are not explicitly geared towards the demand and needs of a customer. Rather, the strategists collect information beforehand about the current situation and expected needs. The product is then produced without a specific customer order and placed on the market using a suitable price strategy. Various marketing strategies are then used to actively try to sell all manufactured products to retailers or consumers in the best possible way.

There are also clear differences with regard to production: while the pull principle only produces when there is a demand or an order for it, the push principle works with fixed times and quantities that are produced. With the push principle, customers receive a certain amount of the product at a certain time, which they have to "push" to the market. There is hardly any coordination with suppliers. Production takes place according to the production plan. There, the production times and the production quantities are determined in advance.

With the pull principle, orders are placed when the goods are needed, i.e. when the market pulls. Therefore, just-in-time delivery is often important here in order to keep production times short. The focus of the pull principle is on the smooth supply chain without large stocks of the various production stages. This saves storage space and costs.