How much money can bloggers make

How Much Money Should Bloggers Make?

How much money a blogger should make is not that easy to answer. Does he have to make a living from it, is it a side income or is it just a hobby?

This question arises, especially when you pay someone to write on your own blog. What can and should you pay this blogger?

In this article I look at some examples of what bloggers earn, share my own experiences and explain the different points of view.

What should bloggers earn?


The many discussions on the Internet and questions to me show that there are quite different views on what a blogger can or should earn. Whereby one should again clearly distinguish between a self-employed blogger (who writes on his own blog) and an employed blogger.

A long time ago a website owner wrote about it (the article is unfortunately no longer online) and thought about what he would pay a blogger if he wrote articles for him. Back then, he threw 1,000 euros into the room and his readers then attacked it.

There were basically 3 opinions:

  1. “Far too little money. Who works for 1,000 euros a month? "

    Unfortunately, you have to say a lot of people. If you just look at how many people work for less than the minimum wage or only have a mini job. And Hartz 4 recipients would also be happy for more than 1,000 euros.

    But these people are not wrong either. Because in the long run you can hardly stay afloat with 1,000 euros net. You also have to make provisions for old age, want to afford something, the children have to be looked after, etc.

  2. "1,000 euros are okay"

    Others were of the opinion that 1,000 euros is okay. A lot here depends on your own experience. Anyone who earns 1,000 euros or less in a lousy job as an employee certainly sees 1,000 euros more positively for blogging.

    One should not forget, however, that the self-employed have to pay for complete health insurance, old-age provision and a few more things out of their own pocket.

    However, the paid blogger would have to be employed somewhere or have other customers anyway, otherwise it looks very much like bogus self-employment.

  3. "You cant say it like that"

    And then there was the moderate faction. This rightly points out that this amount must be compared with the hours. If it is a part-time job, the 1,000 euros look much more positive.

    Or is it, for example, a student who blogs for 2-3 hours every evening. He also takes the 1,000 euros with a kiss on the hand.

The bottom line is that this discussion showed once again that such a question cannot be answered that easily. Someone from Bavaria certainly has very different merit expectations than someone from Brandenburg. A single mother with 2 children has to bring a different amount to life at home than a student who earns something on the side.

You will hardly get really good content for 8 hours a day for 1,000 euros. Here it would also be important to know whether this blogger should just recycle a few web news and write about his morning coffee or whether he should deliver high-quality unique content on a specialist topic for which he also has to research.

But the topic also has another point of view, namely that of the blog owner. I can of course understand this very well personally.

The blog owner's dilemma

The big question is, what does the blog or the purchased items bring?

It took my blog 22 months to pass the EUR 1,000 limit in income per month. And that's not a profit, since taxes and so on are deducted from it.

Now, with the experience gained over the past 13 years, I would certainly be able to monetize a blog faster, especially since I only invested 2-3 hours of my free time per day at the beginning. It's now a full-time job.

Even so, a blog that has a paid writer needs to make money as quickly as possible. So much so that the blog owner earns enough and the expenses are worthwhile.

You don't just have to have a lucrative topic with which you can basically earn good money. You also have to use and optimize all available sources of income so that enough money is earned to invest some again.

This requires a professional attitude, which by no means all blog operators have.

(Here I would like to explicitly exclude hobby projects that do not generate any income and where other bloggers blog just for fun.)

What do other bloggers earn?

Of course, in this context it is also interesting to see what other bloggers earn. I have already published income reports here on the blog, most recently on food blogs. You can see quite well that there are some high-income blogs, but many could not afford a paid author.

There is some data on the income of fashion bloggers at Here, too, you can see that there are many smaller blogs in addition to the big earners.

Otherwise, there aren't that many meaningful statistics and examples. Maybe I should publish a big blog revenue report again.

My experiences with paid writers

I have had a co-author with David for a long time, who contributes an average of 3 articles per month. For me it is a little relief because I have to write a few articles less. But I also think that the different point of view and the different experiences that David brings with him make his articles very readable. This way the readers of my blog get a different perspective on different topics.

But the bottom line is that these paid articles are not financially worthwhile in the short and medium term if you just look at how many page views they have and what I actually earn with them.

In one or the other article by David I build affiliate links and of course the page views of these articles contribute to the overall PageView numbers that are important when selling advertising. But still, for me it is mainly the non-monetary advantages why I do this. I have more time to do other things and I think the blog benefits from the articles.

A few years ago I had an employee who was permanently employed and wrote articles for this blog, among other things. A permanent employee costs a lot more than a freelance writer, of course, but of course she did even more. At that time, for example, we planned other niche websites and she also supported me very well in other ways.

But it was also clear at the time that this was a long-term investment. With a website, after hiring an employee, you cannot simply increase the income so much that it pays off immediately. This is different in a craft business, for example. With a new employee, more orders can be accepted immediately, which means that more income is generated again.

And so I had long-term plans to increase my income further, but a good job offer then meant that my colleague left me and I was unable to implement this long-term plan.

Can afford a hired blogger

A blog should either have enough financial reserves that you can pay a new co-blogger for 6-12 months until the blog (or other project) generates so much more money that the employee costs are then covered by the additional income.

However, it might also be conceivable to pay the author a lower basic salary and an additional commission for success. This would probably also increase the motivation of the paid blogger to deliver good and lucrative content. However, it is unclear how many would get involved and what legal conditions must be observed here.

Otherwise it would also be conceivable to use a freelancer and only pay him for the individual items (as I do). If that works out well, you could still hire him full-time later.

How much money should (salaried) bloggers make?

What do the bloggers or blog owners among you think about paying a salaried blogger? Have you been able to gain experience with paid authors yourself? Or have you blogged for money for others?

  • What hourly wage would you ask?
  • How much money do you need as a full-time blogger per month?
  • What would / could you pay a blogger yourself to fill your blog?

I am happy about your feedback.

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