How can I start a profitable news blog

Two Very Different Ways to Create a Profitable Authority Blog

The path to building a blog that generates high passive income is fraught with challenges.

Of these challenges, the very first challenge is probably the most important and the most debilitating. In fact, this first challenge prevents people from even starting a blog in the first place.

I am talking about the topic of your blog. Deciding what your blog is about is likely a critical factor in its success, And yet you are hardly less qualified to make the right decision the first time you start. The whole process can seem completely overwhelming, and the fear of getting "wrong" can prevent you from making a decision in the first place.

In this post, I want to equip you with the understanding you need to make an informed decision about the topic of your blog. I'm going to reveal the two very different options you have when it comes to choosing a topic for your government blog - two options that are activated togethersomeone create a successful and profitable blog.

First, let's address some of the concerns you may have about government blogging.

Fear of failure

Show me a man who has never failed and I will see a man who has never tried anything. ~ anonymous

Many potential bloggers take this first step out of fear that they will fail. Even if they do to have What they think is a good idea for a blog is concerned that anything they try will not lead to anything other than failure.

To this I say this: There is every chance that you will fail, but failure can be a positive thing. If your goal is to create a profitable blog and find that things are not going as you hoped, it's not like you took a step forward and two steps back. On the other hand; You've probably taken two steps forward and one step back, which means you've made progress.

Your first blog may not be the one that you can use to generate sizeable sources of passive income, but if nothing else, it will let you know how to do itcan Create such a blog. I cannot underestimate the value of action, mistakes and learning.

I've built quite a few websites in my time. There were six of them that I spent a lot of time with. And yet I only have one blog that actually brings me an income. Does this make me fail? Maybe, but I have had considerable success with this blog and have learned a tremendous amount from all of the websites I have built.

When you try to be successful with your government blog, sometimes you will fail. Accept that as the inevitability before you start and the journey will be a lot easier for you. Failure never has to be final - acknowledge that it is part of the process and use it as a learning tool for your general development.

What people want

In order to best choose a topic for your blog, you first need to have a basic understanding of what people want when they browse the internet.

At the simplest level, they want information. If you can create information that will be interesting and / or useful to others and position it so that those people can find it, you can, in principle, create a successful blog.

Information can, of course, take many forms. You can talk and inform yourself. You can amuse and educate. You can be angry and you can calm down. Which path you choose can be a huge impact on the profitability of your blog. You should check this carefully before proceeding.

There are two factors to consider when creating a profitable blog:

  1. Traffic: How many people can you attract to your blog?
  2. value: How much value can you extract from each visitor?

In theory, the blog that has the potential to attract most people willing to part with their money is the height of perfection. It's not just about howlots People who can attract you, but how well you can use that traffic to make money. You can create a blog with a large number of visitors but make little money. Conversely, you can create a blog with a small number of visitors and get good performance.

Keep this in mind: The first blog I ever created used Google AdSense to generate income. I managed to get a value per visitor (i.e. how much I made on average out of each visitor) of one cent. On the other hand, my main blog, Leaving Work Behind, has a visitor value of ten cents. Basically, I could attract a tenth of the audience and earn just as much compared to my first blog. That is the power of a visitor's worth.


My blog, leaving work behind

What makes a visitor so valuable? Generally speaking, It is their willingness to part with their money that is directly related to the topic of your blog. Essentially, you want your blog to help visitors solve a valuable problem. It can be anything from making money online to lifting weights to training dogs - the key factor is that you help them solve a problem that is important to them (and love to spend money with it, too).

If you think this may limit your options, fear not - the potential is enormous. Here are some practical examples:

  • Fraser Cain owns Universe Today - a news blog devoted to the space and astronomy niche that generates six-figure annual revenues through advertising. Learn more about how Fraser Cain is driving an amazing amount of traffic to his blog and turning it into advertising revenue with Pat Flynn of Smart Passive Income. There's also an interesting case study on Think Traffic detailing its zero link building, everything focused on creating quality content, and how this strategy has resulted in high traffic results. It's informative read.
  • Keith Snow's Harvest Eating provides tons of free local and seasonal food advice while running an integrated members website. In another episode of the Smart Passive Income podcast, learn how Keith Snow and a handful of other entrepreneurs make a living online.
  • Darren Rowse has run the Digital Photography School for many years and has made an amazing amount of money from it. Learn more about how Darren monetizes his blogs on Problogger.

Harvest Eating: a very profitable blog.

If you are concerned that you do not know enough about a particular topic to create a successful blog, then you shouldn't. I am confident that you can offer something of value to bring enough people to create a successful blog. You just have to find out what it is.

Two approaches to formulating your blog

The obvious assumption is that you need to be an "expert" (an extremely subjective term) to blog on a particular topic.

It is a logical thought process and not without merit. If you are knowledgeable about a subject, you can likely be able to help other people with the same interest. But being an "expert" is not the be-all and end-all of blogging.

In reality, if you want to work hard enough, you can choose to blog about any topic you want. The only variable is how easy you can make it for yourself based on the topic you choose.

If you are concerned that you are not an expert and therefore cannot create a blog that has the potential to be successful, I want to offer you two options. You may be surprised how much potential there is.

1. The "expert" approach

Most startup bloggers assume that you need to know a great deal about a subject in order to blog about it. However, this does not necessarily have to be the case.

Indeed, I discovered that You can know relatively little about a topic and still be successful. My first freelance blogger role was for WPMU.org - a huge website that gets nearly 300,000 visits a month. I was hired to blog about the WordPress content management system, which I used to use every six months at the time.


WPMU.org: my first gig for writing.

I couldn't believe at first that I was expected to write about something that I had a relatively limited understanding of, but over time I realized that I still had great value. Why? Well, it comes down to the concept of being "expert enough". Put simply, while I wasn't a particularly seasoned WordPress user, I knew enough to add value to beginners. Six months of experience was enough to teach beginners. And guess what stage most people are at when searching for information? You are, of course, a beginner.

It's not about being an expert, it's about being “expert enough”.

The fact is: For each discipline there are far more beginners than intermediates or experts. Not only that, but a much higher proportion of beginners are in search of information. Hence, a relatively limited understanding of a topic can enable you to serve the vast majority of your target audience. It's not about being an expert, it's "expert enough".

Now don't get me wrong - if you really doare An expert at something that can be of great benefit. But don't forget that in many cases the people who want to learn the most (and who are the most spending money) are the beginners. In addition, there are many more of them. Chances are you're targeting beginners better than intermediates or experts, even if you do are an expert himself.

2. The amateur approach

After reading the information above, you may feel like you are in a world of possibilities that didn't exist before. Now I want to expand those possibilities by telling you how to literally blogsomething and still be successful.

I will use myself as an example for this. I started Leaving Work Behind in June 2011 as a responsible journal of my efforts to quit my job and build a successful online business. I had just started my journey and what I knew about building a successful online business could be written on the back of a napkin. And from this lack of experience, I've managed to build a relatively popular blog that generates healthy income and has tremendous potential for future development.

Your blog can be kept together by a narrative built from your own personal experiences in learning the chosen topic.

I was able to do this through the "amateur approach". This approach is pretty simple - you present yourself carelessly as a beginner in your field. Whether it's gardening, writing, playing the piano or something else - it doesn't matter. As long as you are honest and have relatively little experience and skill, there are steps you can take to building a hugely successful blog.

But how can you create a successful blog on a topic you don't know about? Easy: They give readers a journey to follow. Your blog can be kept together by a narrative built from your own personal experiences in learning the chosen topic. It cannot be underestimated whether people in the front row are given a place for developing a skill or understanding.

In addition, this approach to a topic is widespread. Beginners will love following someone who is on their par with them and "experts" will be drawn to your sincere approach to learning. This is certainly what I found with Leaving Work Behind.

This goes back to the idea of ​​being "knowledgeable enough". Even if you are a complete beginner, Attempts to improve yourself and share your experiences can be just as valuable to a beginner as expert guidance.

Which path do you choose?

By now, you should find that the choices for a blog topic are virtually limitless. You could start blogging about something you have no experience tomorrow and visitors could use it up. People love to see a trip and you can give them a front row seat. Similarly, with just a fraction of the experience in a given subject, you can teach the vast majority of your target audience. You don't have to be an expert, just "expert enough".

But remember - one of the keys to choosing a topic is to understand its value to the reader. There is little reason to blog about celebrity gossip since the type of visitor you attract has no interest in parting with their money. On the other hand, if you're blogging about high-end hi-fi equipment, the equation is completely different.

In the end, don't be afraid of failure. Embrace the fact that you are going to make mistakes. Your first blog might even be a failure, but the things you learn from this experience will provide you with a better understanding - the understanding that you can use to create a successful blog in the future.

After reading this post, now is the time to take action. Now is the time to choose a topic for your blog. Are you going to be an expert or an amateur? It doesn't matter - what matters is that you make a decision and move on with it.

In the next post in this series, I'll talk about branding - the importance of having an identity that sets you apart from the competition. Until then, you still have to work!

Artwork Credit: Some rights reserved by Brave.