How is my website speed

8 tools to test website load time

The loading time of a website is particularly important for a pleasant user experience. In the context of mobile searches on Google, the page speed is even an important ranking criterion. Faster websites are clearly preferred. In this article, we introduce you to 8 free tools that you can use to analyze the loading times of your website in more detail.

The user experience comes first

You go to a website and nothing happens for seconds. After a few moments you leave the page and simply switch to the next better result. This very problem is likely to happen countless times every day. Because there are still enough websites out there that don't load fast enough. There are many reasons for this, ranging from poor web programming, inadequate service resources to extensive use of uncompressed assets such as images or videos.

If your own website generates revenue, you should pay particular attention to a technically flawless implementation and fast loading times. For example, if a user has placed an item in the shopping cart, the shopping experience must be as comfortable as possible. Long loading times only give him time to doubt. The conversion rate drops by around 7% per second of loading time.

Test loading time with Google Chrome

To test the loading time with Google Chrome, simply press the F12 key on any website or, alternatively, Ctrl + Shift + I. The Chrome DevTools opens, the Console area is preselected by default. To measure the page load time, you need to switch to the Network tab. Before starting the test, make sure that the option Disable cache is activated or clicked. You can start the test by refreshing the page (F5 key).

In the developer tools you can see how long it takes for the page content to load completely. Here using the example of an article on the Wikipedia website, screenshot: Chrome / FLYERALARM.digital

Test loading time with Mozilla Firefox

In the Mozilla Firefox browser, as with Chrome, you can open the developer tools using the same key combination. The same tool for measuring the page load time is located here in the Network Analysis tab. The cache should also be deactivated here in order to get halfway meaningful results. Here, too, the test is started when the page is reloaded.

Measurement of loading time with Firefox using the example of an article on the Wikipedia website.
Screenshot: Firefox / FLYERALARM.digital

Fast websites with their own SSL certificate

Own website and hosting including data protection declaration (GDPR)

Test loading time with Google PageSpeed ​​Insights

You can also have the website speed tested for free on Google. You can use the PageSpeed ​​Insights tool to test your website directly from Google's perspective. Simply enter the desired URL and click the button Analyze click. After a few moments, many helpful assessments of the website's performance are provided.


PageSpeed ​​Insights distinguishes between the desktop and a mobile device such as a smartphone in the evaluation. The result is classified according to fast, average or slowly. The degree of optimization is shown on a scale from 0 to 100.

Pingdom PageSpeed ​​test

The PageSpeed ​​test at Pingdom can be reached at https://tools.pingdom.com/. Depending on the time of day, it may take a few seconds for your website to be scanned. A queuing system is used when many websites are checked at the same time in one location. The results are visualized very clearly and site operators can find suggestions here for optimizing their own site.

Clear and free: The PageSpeed ​​test from Pingdom Tools.
Screenshot: Pingdom / FLYERALARM.digital

Uptrends.com website load time test

Another very easy-to-use tool for measuring charging time is the Website loading time check at https://www.uptrends.com/de/tools/website-ladezeit-check. Here you can similar to Google PageSpeed ​​Insights specify the desired url and even select the physical location for the test. In this way, you can directly simulate how it behaves with the loading time for visitors from abroad.

Very intuitive tool for measuring the website load time of uptrends.com.
Screenshot: Uptrends / FLYERALARM.digital

Test website speed with GTmetrix

Another very useful tool is GTmetrix. Many useful values ​​and a waterfall diagram are also displayed here. The time for negotiating an encrypted SSL connection can also be seen. The values ​​shown can be compared with the average values ​​of all websites tested. So you can see directly whether you are below or above the average.

Registered users can benefit from additional helpful tools. Your website can be checked automatically on a daily, weekly or monthly basis and GTmetrix will automatically notify you if the value falls below an individually definable value.

GTmetrix offers further features: For example, you can monitor the development over several months.
Screenshot: GTmetrix / FLYERALARM.digital

A comparison with the direct competitor is also possible. Via the button Compare you can compare one URL directly with another URL. The results can then be compiled clearly as a PDF report - free of charge.

WebPageTest.org Speed ​​Test

The WebPageTest.org tool is probably the most comprehensive way to test website speed. Here you can even test websites that have been password-protected and, for example, are still stored on a test system (staging server). The visualization of the results is also unique. The loading process can be exported directly as a video clip. This is a great way to compare several websites with one another. The data is very appealing and ideal for use in presentations.

Very detailed settings can be made before starting the test.
Screenshot: WebPageTest / FLYERALARM.digital

Test My Site from Google

With Test My Site Google offers another useful tool for evaluating your own website. You can have your website checked free of charge at https://www.thinkwithgoogle.com/intl/de-de/feature/testmysite. There are also interesting metrics here. Google shows a monthly trend for website speed here.

Another useful tool is to compare website speed directly with competitors. Up to ten different domains can be specified here, which can be compared directly with one another.

Check website load time with Test My Site.
Screenshot: Google / FLYERALARM.digital

Bulk Pagespeed Test from experte.de

The Bulk PageSpeed ​​test from Experte.de helps you to check a large number of URLs on a website. You can have your website checked free of charge at https://www.experte.de/pagespeed. The tool crawls your own website for free and checks all accessible subpages for various metrics such as the Google Pagespeed Insights Score, the Time to First Byte (TTFB) or the total size of the resources that are requested via the network. You can also manually check a list with different URLs or, based on a specific keyword, have all URLs listed on search results page 1 checked for important page speed metrics.

Results of the analysis of the Pagespeed test on Experte.de
Screenshot: Experte.de/ FLYERALARM.digital

Our conclusion: the faster the better!

Make sure that your websites load at lightning speed and that users never have to wait long for information. Because that leads to frustration. Even with asynchronous loading processes such as the checkout or communication with payment providers, you should make sure that you always inform the user.

A classic example is waiting for a payment authorization or confirmation from another process. If the user clicks on a button here, you should clearly show him that the website is processing the data and that it will continue in a few seconds.

Tips for faster websites:

  • Do not load unnecessary resources
  • Take advantage of image compression
  • Use server-side caching to deliver content faster
  • Use a high-performance web server