Which is the biggest marketing company
BVDW ranking: The top 50 of the largest German digital agencies
The Bundesverband Digitale Wirtschaft (BVDW) published the Internet Agency Ranking 2019. Since 2001 the ranking has been collected together with the cooperation partners HighText iBusiness, Horizont and werben &verkauf.
Despite growth: "This year we see a respite."
In the past year 2018, the full-service internet agencies active in Germany grew by an average of 12.4 percent. The ranking includes a total of 170 places, whose digital agencies were able to turn over a total of 1.66 billion euros. This is an increase that is mainly taking place at the bottom of the ranking. The top 30 only grew by 3.5 percent in digital fee sales. Marco Zingler, Vice-President of the BVDW, emphasizes:
In the past few years there have been extremely large increases in some of the top 60 ranks, primarily due to acquisitions and mergers. This year we see a respite. Organic growth in the double-digit percentage range in the order of magnitude in which the top agencies are now, is difficult to achieve.
The first ranks play sapling-switch-yourself
Some places in the top 5 were shifted. Reply made the largest turnover - Digital Experience, in third place the year before, and thus landed in first place in the ranking. The agency group grew by 26.7 percent and was able to exceed the 100 million euro turnover limit for the first time. In 2018, the Plan.Net Group again took second place with 98.07 million euros, followed by the PIA Group in third place with 77.24 million euros. Valtech GmbH also made a jump from eighth to fourth place. Only 5th place diva-e slipped one place down compared to the previous year.
Influencer and AI: That was the result of the trend analysis in the agencies
In addition, the agencies were asked to assess various trends. New staff would be hired, especially for the digital transformation area. Marco Zingler explains:
Many agencies have also confirmed that topics such as the work-life balance of employees, the professionalization of influencer marketing or artificial intelligence have become significantly more important.
The complete evaluation of the trend query can be found here. The top 50 German internet agencies are listed below, along with their sales and growth compared to the previous year. However, not every German agency is taken into account. Only those who register and are approved can be placed. The following are permitted: Full-service internet agencies that are essentially entrusted with the conception, creation and technical implementation of digital solutions and that generate at least 60 percent of their fee turnover in this area with their own staff.
|rank||company||Turnover (million euros)||Growth in%|
|1||Reply - Digital Experience||108,952||26,7|
|3||PIA Group *||77,235||16,9|
|7||mgm technology partner||55,057||10,3|
|8||C3 Creative Code and Content GmbH||53,141||11,8|
|10||] init [AG||41,016||19,9|
|11||UDG United Digital Group *||38,959||–|
|13||TWT Digital Group||35,335||0,7|
|14||Dept Germany Marketing Holding GmbH||32,438||–|
|15||Namics [Germany] GmbH||29,705||49|
|17||pilot Hamburg GmbH & Co. KG **||23,092||-12,6|
|20||Ray Sono AG||21,22||5,1|
|25||lack of resources||17,86||–|
|26||neuland - Büro für Informatik GmbH||17,252||12,2|
|30||Exozet Berlin GmbH||12,278||–|
|33||The office at Draht GmbH||11,87||16,3|
|34||i22 Digital Agency GmbH||11,18||20,2|
|35||Grow Digital Group||10,361||–|
|37||Scholz & Volkmer||10,054||-8|
|43||brandung GmbH & Co. KG||8,261||18,3|
|44||HIRSCHTEC GmbH & Co. KG||8,172||59,2|
|46||pro! vision GmbH||7,837||6,7|
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