What can email marketing do?
Email Marketing Statistics: 10 Facts You Should Know [Infographic]
Of course, if you're starting a business and your resources are limited, you want to make sure you're not wasting precious time and money. When it comes to marketing, however, your business cannot afford to ignore such a valuable tool as email marketing. Why are you wondering We have selected some of the most important email marketing statistics that will leave you in no doubt about the effectiveness of this channel.
There are so many other ways to target your customers. Why should you rely on email marketing in the first place? Is it even worth it? In short: yes it does!
The power of email marketing can do a lot more than just get messages to your inbox. Everyone is talking about email marketing and its benefits, but what do the statistics say about email marketing? Well, when it comes to proving the credibility of email marketing, the numbers speak for themselves.
Let's look at what email marketing is, then let's jump over to the top email marketing stats you should know in 2021.
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What is Email Marketing?
Email marketing is the use of email to promote products or services. But it's not just limited to that. You can also use email marketing to build relationships with current customers and / or reach out to potential customers. Email marketing enables companies to keep their customers updated and tailor their marketing messages accordingly. Think of it as one of the most cost-effective, top-selling forms of digital marketing today. It's powerful, compelling, and will bring great results to your online store.
Below is a list of interesting email marketing statistics that show just how valuable the email marketing channel is.
1. The widespread use of email
E-mail has made its way from simple messages between academics to a global communication channel. In 2019 there were 3.9 billion email users worldwide (Statista, 2020). This number is expected to grow to 4.3 billion users by 2023 (Statista, 2020). That corresponds to half of the world's population. These statistics clearly show that email marketing is an opportunity not to be missed.
If you're in the developed world, your customers will be using email too - and so should you. No matter how small your business is, you have the ability to reach people through email marketing 24 hours a day, 365 days a year. This email marketing benefit of reduced time and effort can help you structure your email marketing strategy better and engage with your audience in no time.
2. Billions of emails are sent every day
In 2019 alone, 293.6 billion emails were sent and received every day (Statista, 2020). That's an amazing amount of email every day. In addition, this number is expected to grow to over 347.3 billion emails a day in 2022 (Statista, 2020). These email marketing statistics show that the channel will not lose its importance anytime soon. In fact, it is growing.
Many new forms of communication have emerged over the years. Despite this development, email marketing has stayed strong and continues to grow. With these email marketing stats in mind, it's hard to ignore the potential of a great email marketing campaign.
3. Email delivers a strong return on investment
It's no surprise that with the widespread popularity and undeniable benefits of email marketing, the return on investment is huge. A well-designed email marketing strategy is likely to make you money.
For every dollar spent on email marketing, an average return of $ 42 can be expected (DMA, 2019). Email marketing has tons of benefits. But when it comes to keeping your business stable and running, this is certainly one of the most important.
4. Use of email to distribute content
With a ROI this high, it should come as no surprise that email marketing is one of the most popular methods of distributing content.
The latest statistics show that up to 87 percent of marketers use email marketing to distribute their content (Content Marketing Institute, 2019). This makes email the third most popular channel, just behind social media with 91 percent and your own company website or blog with 89 percent.
E-mail marketing offers so many advantages as a distribution channel for content that marketers do not use it organically alone - almost a third of them (32 percent) also enter into paid collaborations in order to receive their content in the e-mail communication of their partners apply.
In fact, email is so popular with marketers that email engagement is often one of the most important metrics used to evaluate content performance. Nine in ten marketers say they look at email metrics like open rates, click rates, and downloads to determine how successful their content is. That outperforms other metrics like website traffic and social media performance metrics.
5. Email marketing helps you grow your business
For small and medium-sized businesses, email is still the main driver of customer loyalty and acquisition. According to the data, 81% of SMBs still rely on email as their primary customer acquisition channel. When it comes to customer loyalty, it's 80%. (Emarsys, 2018).
Of course, there is a lot of talk about social media, likes, shares and tweets. However, that doesn't mean that email marketing becomes less important. When it comes to customer acquisition and retention, the results of this study show that email marketing tops the table when compared to organic search, paid search, and social media. We don't want to say that Facebook, for example, is not important to your business. But if you're looking for direct impact and reach, there is no competition to email marketing.
6. Welcome emails have a high open rate
Open rates are one of the best ways to see how well your email marketing strategy is performing. This value shows how many people open your email. Who doesn't want their email marketing campaign to be a huge hit?
But what percentage of your audience will even open the emails they receive? Let's take a look at the statistics. The average open rate of a welcome email is 82% (GetResponse, 2017). As you build your campaign for your growing audience, you can use these email marketing stats to your advantage. With such a high open rate for welcome emails, you could include useful information that your audience should be aware of in that email.
7. Personalization works wonders for email
As the previous email marketing statistics show, the average email open rate is 20.81%. However, if you apply the power of personalization to your email campaigns, you will be able to increase this value considerably. Emails with personalized subject lines generate 50% higher open rates (Yes Lifecycle Marketing, 2019).
So a good tip for email marketing would be to customize your greeting and subject line to include the recipient's unique name. If this is too much of a hassle for you, you can try personalizing your emails with the name of the company, industry, or a topic of interest.
8. The power of abandoned cart emails
An abandoned cart email is a follow-up email that is sent to someone who has added items to their shopping cart and gone through part of the checkout, but then exits the website without making a final purchase. Many people add items to their online shopping cart only to exit without ultimately completing the purchase. Your business could get around this by sending emails about abandoned carts and recovering your lost sales.
Do such emails even work? The statistics confirm this claim. Sending three abandoned cart emails results in 69% more orders than a single email (Omnisend, 2018). This type of e-commerce email is one of the most effective for increasing sales.
9. Interactive emails as a best practice
Your emails should generate user interaction. Gone are the days when your email marketing campaign had to be limited to a newsletter format. Marketers are looking for better engagement in the form of interactive content.
Reports have shown that adding videos to your email can increase click-through rates by 300% (data from Martech Advisor from 2017). That's a pretty impressive number. Marketers also like to add sliders, collapsible menus, and GIFs to make their emails look better to customers. Also, don't forget to make sure that all of your interactive emails are optimized for mobile devices.
10. Customers love to hear from you
In a consumer survey, 49% (Statista, 2017) of the participants stated that they would like to receive weekly promotional emails from their favorite brands. These email marketing statistics come in handy if you're concerned about emailing your customers too often. Your audience likes to hear from you, and it seems they are explicitly excited to hear from you via email.
Summary: Email Marketing Statistics
Below is a summary of the most important email marketing stats for 2021:
- The number of active email users is expected to reach 4.3 billion in 2023.
- 293.6 billion emails were sent and received every day.
- The average expected ROI is $ 42 for every $ 1 spent on email marketing.
- Nearly nine in ten marketers use email marketing to get content organically distributed.
- 81% of small businesses rely on email as their primary customer acquisition channel. When it comes to customer loyalty, it's 80%.
- The average open rate for a welcome email is 82%.
- Emails with personalized subject lines generate 50% higher open rates.
- Sending three abandoned cart emails results in 69% more orders than a single email.
- Videos added to emails increase click-through rates by 300%.
- 49% of consumers would like to receive promotional emails from their favorite brands.
Would you like to find out more?
Would you like to learn more about email marketing statistics or any of the aspects discussed here? Then let us know in the comments below.
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