Which SaaS marketplaces do people use

Cloud computing

In view of the announced start of the Deutsche Börse Cloud Exchange, questions are increasing as to how the concept differs from the well-known cloud provider marketplaces. The offers are actually only comparable to a limited extent, because various "cloud marketplace" providers, including Deutsche Telekom, Canopy, Amazon Web Services, Salesforce.com or Microsoft, pursue very different approaches.

Marketplace for infrastructure cloud services

The Deutsche Börse Cloud Exchange extends the marketplace principle, as we know it from the financial or energy markets, to include infrastructure cloud services. Supply and demand are to be brought together via a platform. The cloud services are categorized, managed and monitored by Deutsche Börse Cloud Exchange. Providers of comparable services enter into direct competition via the platform, the customer benefits from transparency and low prices. Cloud providers can use this to increase their reach and open up a further sales channel.

  1. Cloud marketplaces
    In May 2015, Deutsche Börse opened a vendor-neutral cloud marketplace. Deutsche Telekom's Business Marketplace has already started. We asked CIOs and consultants how they assess the chances of cloud marketplaces in Germany.
  2. Andreas Miehle, CIO at the Constantia Flexibles Group
    Andreas Miehle, CIO at Constantia Flexibles Group from Vienna, says: "I use cloud marketplaces and think that's a good idea to bring companies, people and ideas together. The whole topic is still in its infancy and is suffering - like it is often the case with new technologies - because of the reticence and lack of vision of potential market participants. " Nonetheless, he is optimistic: "These cloud marketplaces will definitely prevail. In a different definition, there are already established solutions in more closed forms. Therefore, I don't see any fundamental innovation here, but rather a process improvement thanks to new technologies."
  3. Constantia Flexibles Group
    Regarding concerns about high integration effort, data security or insufficient demand, Miehle says: "These types of reasons are always given when you want to prevent new technologies and these times should actually be over. However, the fact is that you always have legacy systems in your application landscape lug around with you that are unsuitable for new technologies. Of course, you have to check in advance when the switching costs justify possible advantages. "
  4. Rolls-Royce Power Systems
    Dietmar von Zwehl is CIO at Rolls-Royce Power Systems. He says: "We are currently using private clouds and are on the lookout (conservatively) for public clouds. Security is a key factor."
  5. Karsten Leclerque, PAC
    For Karsten Leclerque, Principal Consultant Outsourcing & Cloud at PAC (Pierre Audoin Consultants), the different marketplaces are hardly comparable because they pursue very different approaches. What they have in common is the customer promise of easy use of solutions without upfront investment.
  6. Effort for the user
    According to Leclerque, cloud marketplaces still demand a lot from the user, at least at the moment. This applies to integration, for example. “Island solutions are often offered side by side without the compatibility of the offers being guaranteed,” he says. "The contract modalities also differ, for example with regard to the billing of the SaaS and IaaS components, or with regard to end-to-end responsibility towards the customer."
  7. Daniel Just, Sopra Steria
    Daniel Just, outsourcing expert at Sopra Steria Consulting, says: "The digitization of social and economic life requires ever more flexible infrastructure services. Driven by disruptive technologies and the advent of the Internet in more and more products, permanent digital innovation is necessary. In order to do this To keep track of the dynamic environment and to make the best possible decision for a partner, cloud marketplaces will become increasingly important. Since standardized infrastructure services will soon be perceived as a pure commodity, such a platform should provide added value for the customer, for example in the form of applications - or offer software services. "
  8. Prerequisite for success
    Daniel Just from Sopra Steria continues: "It will be of great importance that a sustainable marketplace provider can provide the most comprehensive and needs-based offer in the required quantity, time and maximum benefit."
  9. Integration projects ad absurdum
    Sopra Steria expert Daniel Just explains: "The advantage of the fast and barrier-free implementation of IaaS, PaaS and SaaS solutions leads to a large number of applications and services that are located in a silo and cannot communicate with one another or not seamlessly When introducing cloud solutions, one must be aware that relocating applications to the cloud counteracts the integration of company applications, i.e.: The integration projects that have been carried out over the past 15 years to break up information silos are being replaced by the cloud Solution taken ad absurdum. "
  10. Recreate integration every time
    Daniel Just from Sopra Steria also explains: "Use cases such as the short-term purchase of computer power, for example for a time-limited campaign, can certainly be well covered by cloud marketplaces. However, this requires integration with the leading, i.e. data-containing systems every time to re-manufacture. A relatively high expense that must be appropriate to the benefit. "
  11. Matthias Kraus, IDC
    According to Matthias Kraus, Research Analyst at IDC, cloud marketplaces are particularly interesting for medium-sized companies: "With the increasing use of different cloud services, cloud marketplaces address the needs of user companies: transparency, a contractual partner and a central management platform for different cloud services. Services. Cloud marketplaces are particularly interesting for medium-sized customers because they often lack resources, tools and experience. Overall, the marketplaces are still in an early phase. "
  12. User locked
    Matthias Kraus from IDC goes on to say: "With manufacturer-specific marketplaces, users fear a vendor lock-in. The technical integration effort is the greatest challenge. The cloud marketplaces still have to prove how the manufacturer-independent connection with the on-premise works -Environment of the user company, but above all the quick change between different cloud services can be efficiently implemented and managed in practice. "
  13. Matthias Wendl, Capgemini
    Matthias Wendl is Senior Consultant, CIO Advisory Services at Capgemini Consulting. His assessment: "I definitely see a market for so-called commodity services such as infrastructure services (IaaS), including storage or CPU / computing power. The big advantages here are short-term scalability and on-demand billing (pay-per -use). Use cases are, for example, additional test servers or additional computing power for a web shop at peak times. Another use case are definable software as a service offers (SaaS) such as communication solutions or project management software that do not have to be integrated in a complex manner.
  14. The location question
    Wendl says about the sticking points: “For all cases in which the service interacts with the existing application landscape, a certain amount of planning, selection and integration effort must always be taken into account. In terms of data security, other points are important, such as existing certifications, the location and size of the cloud provider and its data centers and, above all, the type of data transmission. "
  15. Holger Röder, A.T. Kearney
    Holger Röder, partner at A.T. Kearney says about cloud marketplaces: "The cloud provider market is very intransparent and proprietary, so in some places not very efficient. On the other hand," Infrastructure as a Service "(IaaS) is only slowly being established in Central Europe, but is growing in size. "
  16. Question of definition
    Holger Röder from A.T. However, Kearney mentions difficulties: "The integration and security of clouds can be brought under control with suitable concepts. However, the question arises - since the stock exchange is about structured products - which part of the cloud market can be structured (definition more clearly Products or services) and thus tradable. It feels like this is only the tip of the iceberg, since a lot of what runs under the cloud (especially the so-called “private cloud”) is very company-specific and “repackaged.” It is interesting that service marketplaces are round to develop typical cloud data centers (for example eShelter and Interxion in Frankfurt) very well and thus give the CIOs much more flexibility for the design of their operating model - especially access to scarce know-how resources around digitization. "
  17. Sebastian Paas, KPMG
    Sebastian Paas, Partner CIO Advisory Service at KPMG, explains: “The trade in IaaS services will certainly increase. This is due to the fact that small and medium-sized companies as well as companies that expect high company growth are particularly interesting. Often even part of their growth strategy. On the other hand, the providers of IaaS services are often ultra-modern data centers that need to be fully utilized. "
  18. Peter Wirnsperger, Deloitte
    Peter Wirnsperger, Partner Cyber ​​Risk Services at Deloitte, says: "Cloud marketplaces will definitely represent an important option where resources are to be sought efficiently and cost-effectively and used at short notice. The need for quickly available and easily usable infrastructure services is and will be great increase even further, which is also shown by the growth of the existing cloud players. "
  19. Detailed assessment
    Peter Wirnsperger from Deloitte, however, limits: "The solutions are certainly not applicable to all areas. But wherever speed, memory capacity and availability play a large role, they are a good alternative. For critical information and complex applications, you have to use the Evaluate in detail whether and how the services can be used. From a cost point of view, it is definitely worth evaluating the approaches in detail. "

Cloud marketplaces are the same as app stores

Although this is also an important goal of other cloud marketplaces, these do not focus on the idea of ​​competition. Since the existing cloud marketplaces are usually operated by an IaaS or SaaS provider, the aim is to increase the attractiveness of your own cloud offering by integrating third-party solutions. Cloud marketplaces are therefore more comparable to app stores, which have long been the norm, especially in the consumer business. In detail, the offers range from infrastructure-related software, security and tools to business applications.

Provider's own marketplaces

A strong partner ecosystem helps pure IaaS providers to differentiate themselves from the competition within a commodity market. SaaS providers use partner offers to expand the functionality of their own solution.

In the case of Salesforce.com, for example, the focus is on partner solutions that are closely linked to their own SaaS solutions. It is not uncommon for these to be add-on applications that use the existing database, which results in a higher degree of integration, but also a certain degree of dependency.