What are LSI keywords
LSI keywords can support your content rank faster
An old myth is that if you want to rank the content of your website high in search engines, you should include keywords as often as possible Keyword spamming.
Here's the kicker: when you bring this type of content rating into play, not only does your copy sound unnatural and awkward to readers, but search engines are flagging your site for over-optimizing and even penalizing it, which would be a dismay to your creation efforts of content.
Here is an example of keyword-filled content:
“With our San Diego spa services, you leverage the knowledge and experience of leading professionals to bring you the best of San Diego spa services. With San Diego spa specialists who specialize in ... ”
Think about it, would you like to read something or something that speaks to you more naturally? Google and other search engines want to reward their users with the latter. Hence, it is best to only write content with a natural feel.
Enter keywords for the Latent Semantic Index (LSI) - the wasted gold nuggets that target the practical side of content that readers and search engines prefer.
What are LSI Keywords?
If you're looking for a universal definition of LSI keywords (also known as long-tail keywords), you will find answers everywhere. In simple terms, latent semantic indexing includes identification Synonyms and plural forms your most important keywords.
The perspective is that by finding similar words for your primary keywords you can add a natural element to your content. The ability of search engines to find an analogy between the main keywords and the LSI keywords also helps maintain natural relevance (this is what is semantically referred to in LSI: "referring to different meanings of the nouns or symbols).
Search engines use LSI keywords to determine what your content is about. For example, if your primary keywords are "Apple Smartphone", you don't want search engines to relate your content to terms like "Samsung Smartphone" or "LG Smartphone".
With LSI keywords, search engines will examine your content and try to find other terms that are associated with your primary keywords. If your "Apple Smartphone" content contains related terms such as "iPhone", "iOS", "Earpods", etc., search engines will index your content for the term "Apple Smartphone".
By delving deeper into keywords related to your primary keywords, you can help search engines keep your content natural. As a result, you can get them to rank your content based on the most important keywords without the website getting keyword stuffed or over-optimized. Using this approach, you will also minimize the chances of getting penalized by search engines.
Benefits of Using LSI Keywords in Your Content
There are several benefits to using LSI keywords in your articles, blog posts, long-form guides, whitepapers, and more, including the following:
# 1 Improve your ranking
As mentioned earlier, search engines look for LSI keywords when indexing the content of a website. Specifically, they use these keywords as a yardstick to determine the quality of the content so that content that includes primary keywords in moderation and its LSI variations have the best chance of ranking high on search engines.
# 2 Protect yourself from algorithmic or manual penalties
Using LSI keywords in your content is different from spam flagging because of the practice of keyword filling. The reason is that you don't have to repeat the main keywords multiple times in your text (which becomes unnatural), but instead use related worlds to the main keywords to give your content leeway and get search results for specific queries.
# 3 Increase reader interest
Internet readers need a good reason to hold onto your content. Most of the time, they'll be in a rush, skimming most of the content they come across, but LSI keywords can help get their attention. You can use these keywords to rephrase the main keyword in a number of ways to create content. This can help increase reader engagement.
# 4 More keywords to target
No redundant keyword phrases or forcing primary queries into your content - you can use as many LSI keywords as you want to make your content unique and relevant to your niche / industry. Just be creative and you can secure yourself a head start over your competitors and keep track of all possible challenges in the ranking.
Discover LSI keywords
How do you find out which LSI keywords to use in your content? You may get help from a standard dictionary. However, the following tools make it very easy to spot the LSI keywords associated with your main keyword:
# 1 Google search suggestions and results
This is the most convenient way to find LSI keywords for your primary keyword. All you have to do is open google.com in your web browser and type your primary keywords in the search bar without hitting Enter. The search engine will automatically display additional queries that could serve as LSI keywords.
For example, your primary keywords are "best cakes" - type them in the search bar rather than press Enter. Google will give you a list of LSI suggestions like "Best Cake Ever" and "Best Cake Recipes".
You can also use Google search to discover LSI words for each individual word. Pressing Enter will bring up a list of results that may contain equivalents of individual words that make up your primary keywords. If you searched for 'best cakes' in the previous example, you would get the following results:
LSI terms: Best = Top and Cake = Bakeries
Note that the method used to identify individual LSI terms may not always produce the expected results. You may not be able to find matches for your primary keywords if they don't have LSI keyword mappings.
# 2 Google searches
Google and other search engines have a place at the bottom of the search results page where they suggest other searches that the user might want to do. This location displays the LSI phrases for the search term you are looking for. These terms are also an indication that people have used them in their content and that search engines are familiar with their use:
For the keyword "best cake" in related searches, you would get the following terms:
Every time you search for a keyword, you will get at least 8 LSI keywords in the corresponding search section of Google. These LSI keywords can be used in conjunction with LSI terms that you find from other sources when writing content for your primary keyword (e.g., "Best Cakes").
# 3 Google Keyword Planner
You can use Google's Keyword Planner to find ideas for keywords and ad groups. Essentially, you are given a list of LSI keywords that can be used in your content. To use the Keyword Planner, create a new Google Account or use an existing account to log in at the following url:
After logging in, the Keyword Planner will ask "What would you like to do next?" Select the first option, "Search for new keyword and ad group ideas", and enter your keywords (our example is the best cake) in the "Your product or service" search bar. Then click on "Get Ideas".
Select the second tab, Keyword Ideas, to see a list of relevant keywords. The tool shows the LSI keywords along with the monthly competition and the average cost per click.
There are several keywords that have little competition in monthly searches - these should be included in your content as they give your text a higher chance of ranking well in search engines.
# 4 Paid tools
Tools like Market Sumari and Long-Tail Pro function similarly to Google Keyword Planner, but offer more LSI keywords for your primary keyword. However, the user has to pay a monthly subscription fee to access the full range of features offered by these tools.
You can take a free trial (which will limit the number of search terms and results) to get a feel for things before starting the subscription option. WordPress users can also take advantage of LSI plugins like SEOPressor. Such plugins fall under the premium plugin category and cost $ 30 to $ 50 for life. However, your LSI suggestions may not be as detailed as web-based tools designed solely to discover LSI keywords.
Before you start bombarding LSI keywords into your content, it's a good idea to get things organized. Make a list of all the keywords that could be used on a topic and start grouping them. Pick the ones that people would type in to search engines when searching for your topic.
Pick three to five that belong together and create small groups of three to five keywords until all of the new keywords you discover are grouped together. Then insert these keywords into the content of your website pages.
And please! Don't force keywords as you are trying to optimize the content. If you've done the grouping correctly, it should be easy to incorporate these keywords into your content. You might even be surprised if some of these are already in your text.
LSI keywords and content titles
LSI keywords can also expand the topics of content that you post on your website. You can use these keywords to identify new content topics in the following ways:
Google search suggestions
As with finding LSI keywords to include in your content, Google Search Suggestions are a great way to discover content topics with LSI terms. In this case, you can add a generic word before or after your main keywords to get a list of suggestions to use as titles for your text.
For example, putting the word "in" after the primary keyword "best cake" will give these suggestions.
All suggestions are potential content topics that can be used to create unique content on your website.
You can use Google Alerts to set up a notification for your master keyword. This will notify you every time new content is posted on the web and indexed on Google for your primary keywords. The content goes straight to your inbox via email.
For example, if you set up "Best Cakes" alerts, the Alert Preview tab will provide suggested titles that were recently published and indexed on Google. Future content for this keyword will be sent to you via email. You can review the content to look for new topics and LSI keywords in your niche / industry.
Enter the following url to create a notification:
Enter your primary keyword in the search box and click "Create Alert". However, remember to select the email to which new content should be sent and how often it should be delivered: you can configure it under the settings for the display options.
Using LSI keywords in addition to your primary keywords can help you avoid keyword stopping and adhere to the search engine's algorithm and guidelines. You also have more flexibility in your content and in the end you offer both your website visitors and the search engine bots a better and more natural experience.
Expect these keywords to bring higher searches on your website and increase your rank in SERPS. Search engines don't have to come first, people don't have to come second, or vice versa. Use LSI terms to make your content valuable to both.
Do you know LSI keywords? What are your thoughts? Feel free to leave comments.
About Dan Virgillito
Dan Virgillito is a professional blogger and content strategy consultant who loves working with startups, corporations, and nonprofits to help them better tell their story, gain fans, and find new ways to get content through content to accomplish. You can learn more about his work and get in touch with him through his website. Contact Dan on Google+ / Dan Virgillito and Twitter / @danvirgillito
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